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Wealth Management Firms (RIAs) in San Diego

115 wealth management firms are on this list. Of those that report regulatory assets on Form ADV, Alphacore Capital is the largest: $13.0 billion through Alphacore Capital LLC (filed ).

Pure Financial Advisors follows with $11.1 billion. The 107 advisers counted report $73.2 billion together; the ten largest hold 54% of it, and half report less than $305 million.

Updated . Rechecked quarterly; next check . Figures read , as filed to .

Where the $73.2BN sitsThe 107 firms counted, by size. The bar is each size band's share of the combined dollars.
  1. $10BN to $25BN33%2 firms
  2. $1BN to $5BN21%8 firms
  3. $500MM to $1BN16%17 firms
  4. Under $500MM30%80 firms

Latest Form ADV of each, filed Jan 2026 to Oct 2026. Read ; sources at the end of the page.

Wealth management firms listedList of October 2026; 115 are wealth managers
115
Combined assets107 counted; as filed to Oct 2026
$73.2BN
Largest: Alphacore CapitalAs filed
$13.0BN
Median firmHalf of the 107 report less
$305MM
Held by the ten largestOf the $73.2BN combined
54%

Alphacore Capital, Pure Financial Advisors and Kingswood Wealth Advisors lead the San Diego wealth management firms by assets

The twenty largest by regulatory assets on their latest Form ADV. Together they report $47.5BN, 65% of the $73.2BN the 107 counted report.

  1. 1

    Alphacore Capital

    Wealth manager, La Jolla, CA

    $13.0BNRegulatory assets, Oct 2026

    89% high net worth, 7% other individuals, 2% banks

    Individual clients
    3,985
  2. 2

    Pure Financial Advisors

    Wealth manager, San Diego, CA

    $11.1BNRegulatory assets, Sep 2026

    84% high net worth, 16% other individuals

    Individual clients
    7,503
  3. 3

    Kingswood Wealth Advisors

    Wealth manager, San Diego, CA

    $3.8BNRegulatory assets, Sep 2026

    55% high net worth, 41% other individuals, 2% businesses

    Individual clients
    11,259
  4. 4

    Cardiff Park Advisors

    Wealth manager, Carlsbad, CA

    $3.0BNRegulatory assets, Aug 2026

    99% high net worth

    Individual clients
    358
  5. 5

    Sovran Advisors

    Wealth manager, San Diego, CA

    $1.9BNRegulatory assets, Sep 2026

    48% other individuals, 44% high net worth, 6% pension plans

    Individual clients
    3,918
  6. 6

    Weatherly Asset Management

    Wealth manager, Del Mar, CA

    $1.7BNRegulatory assets, Feb 2026

    94% high net worth, 3% pension plans, 2% other individuals

    Individual clients
    371
  7. 7

    Telos Capital Management

    Wealth manager, San Diego, CA

    $1.6BNRegulatory assets, May 2026

    84% high net worth, 13% other individuals, 2% charities

    Individual clients
    924
  8. 8

    Cascade Financial Partners

    Wealth manager, San Diego, CA

    $1.4BNRegulatory assets, Mar 2026

    97% high net worth, 3% other individuals

    Individual clients
    283
  9. 9

    Centura Wealth Advisory

    Wealth manager, San Diego, CA

    $1.2BNRegulatory assets, Sep 2026

    87% high net worth, 11% other individuals, 1% other

    Individual clients
    574
  10. 10

    Worthpointe

    Wealth manager, Ramona, CA

    $1.1BNRegulatory assets, Mar 2026

    82% high net worth, 13% other individuals, 3% government

    Individual clients
    622
  11. 11

    Blankinship & Foster

    Wealth manager, Solana Beach, CA

    $940MMRegulatory assets, Mar 2026

    93% high net worth, 4% other individuals, 3% charities

    Individual clients
    284
  12. 12

    Intelligence Driven Advisers

    Wealth manager, Carlsbad, CA

    $882MMRegulatory assets, Mar 2026

    87% high net worth, 8% other individuals, 3% funds (1940 act)

    Individual clients
    649
  13. 13

    American Money Management

    Wealth manager, Rancho Santa Fe, CA

    $844MMRegulatory assets, Mar 2026

    78% high net worth, 20% other individuals, 1% pension plans

    Individual clients
    832
  14. 14

    Financial Sense Advisors

    Wealth manager, San Diego, CA

    $836MMRegulatory assets, Aug 2026

    73% high net worth, 25% other individuals, 2% businesses

    Individual clients
    588
  15. 15

    Financial Focus

    Wealth manager, Carlsbad, CA

    $800MMRegulatory assets, Jan 2026

    63% high net worth, 32% charities, 5% other individuals

    Individual clients
    581
  16. 16

    Creative Capital Management Investments

    Wealth manager, San Diego, CA

    $780MMRegulatory assets, Mar 2026

    91% high net worth, 8% other individuals

    Individual clients
    298
  17. 17

    Wilsey Asset Management

    Wealth manager, San Diego, CA

    $768MMRegulatory assets, Jul 2026

    63% high net worth, 26% other individuals, 11% pension plans

    Individual clients
    844
  18. 18

    Gradient Capital Advisors

    Wealth manager, San Diego, CA

    $742MMRegulatory assets, Feb 2026

    88% high net worth, 9% other individuals, 2% pension plans

    Individual clients
    462
  19. 19

    Premier Wealth Advisors

    Wealth manager, San Diego, CA

    $695MMRegulatory assets, Feb 2026

    69% high net worth, 21% other individuals, 9% pension plans

    Individual clients
    490
  20. 20

    Heritage Wealth Management

    Wealth manager, San Diego, CA

    $643MMRegulatory assets, Jun 2026

    47% high net worth, 33% private funds, 8% other individuals

    Individual clients
    224
    Private funds
    8

Regulatory assets each adviser reported in its latest Form ADV. Each pin opens the filing behind the figure; the ranking rule and sources are at the end of the page. Read .

The ten largest hold 54% of the assets

How the 107 firms counted spread by size: most are small, the dollars sit at the top.

Every firm on one scaleEach dot is one firm's regulatory assets in its latest filing. Every dot is one adviser. Dollar scale is logarithmic.
Assets of each of the 107 firms counted, log scaleEach dot is one adviser and links to its row. Alphacore Capital $13.0BN; Pure Financial Advisors $11.1BN; Kingswood Wealth Advisors $3.8BN; median $305MM.$100MM$1BN$10BN$100BNAlphacore Capital: $13.0BNPure Financial Advisors: $11.1BNKingswood Wealth Advisors: $3.8BNCardiff Park Advisors: $3.0BNSovran Advisors: $1.9BNWeatherly Asset Management: $1.7BNTelos Capital Management: $1.6BNCascade Financial Partners: $1.4BNCentura Wealth Advisory: $1.2BNWorthpointe: $1.1BNBlankinship & Foster: $940MMIntelligence Driven Advisers: $882MMAmerican Money Management: $844MMFinancial Sense Advisors: $836MMFinancial Focus: $800MMCreative Capital Management Investments: $780MMWilsey Asset Management: $768MMGradient Capital Advisors: $742MMPremier Wealth Advisors: $695MMHeritage Wealth Management: $643MMStolper & Co.: $616MMFinancial Alternatives: $615MMPathview Wealth Advisors: $583MMJet Wealth Advisors: $547MMWillow Creek Financial: $529MMAriston Services Group: $527MMDLK Investment Management: $524MMPresidio Capital Management: $499MMOne Degree Advisors: $489MMIllumination Wealth Management: $471MMMKT Advisors: $464MMTidemark: $463MMBeta Wealth Group: $460MMSeaside Wealth Management: $459MMSyrios Wealth Management Group: $425MMCastle Coast Wealth: $424MMCedar Wealth Management: $417MMWestern Financial Corporation: $414MMPetix & Botte Financial: $412MMEssential Partners: $401MM"tate Asset Management" and "DCO Wealth Management": $393MMPlatt Wealth Management: $391MMPacific Point Advisors: $390MMCanter Wealth: $386MMWWM Financial: $382MMPacific Wealth Management: $372MMOrion Capital Management: $371MMEiger Wealth Management: $339MMShared Vision Wealth Group: $336MMTorrey Growth & Income Advisors: $328MMWealth Analytics Partners: $316MMDefine Financial: $315MMBlue Sky Capital Consultants Group: $306MMKachkovsky & Fisher: $305MMNautilus Advisors: $304MMMcNaughton Wealth Management: $292MMSilvia McColl Wealth Management: $283MMCooper Capital Group: $283MMCarter Financial: $282MMSimplifi: $276MMMission Hills Financial Advisory: $274MMClient First Capital: $270MMMyecfo: $263MMChokshi & Queen Wealth Advisors: $263MMBull Oak Capital: $262MMSage Stone Wealth Management: $261MMVistica Wealth Advisors: $260MMPacific Capital Associates: $259MMInternational Private Wealth Advisors: $255MMKoa Wealth Management: $255MMKaiyo Wealth: $240MMSalient Wealth Planning: $239MMOrcam Financial Group: $239MMKelley Investments: $238MMCarlsbad Wealth Advisory Group: $238MMBamboo Wealth Strategies: $236MMD'Arcy Capital Management: $226MMCoastwise Capital Group: $212MMBlue Summit Wealth Management: $211MMFairbanks Capital Management: $211MMCavu Wealth Management: $209MMZermatt Wealth Advisors: $207MMReyes Financial Architecture: $196MMCosmos Wealth: $191MMClutinger Williams & Verhoye: $190MMFrank Financial Advisors: $188MMWard & Associates: $187MMDark Horse Advisors: $182MMStirling Financial Group: $180MMM Wealth Management: $178MMTorrey Wealth: $177MMNerad + Deppe Wealth Management: $176MMDel Mar Wealth Management: $170MMBlack Horse Wealth Management: $166MMFonte Financial Advisors: $158MMMerrithew & Thorsten: $155MMDecision Investments: $155MMStone Steps Financial: $147MMCornerstone Wealth Advisors: $146MMRJ Patterson Group: $142MMSikorski Wealth Management: $140MMWealthrise Financial Planning: $136MMLife Strategies: $121MMTweet Management Services: $120MMGoldman Wealth Management: $120MMWealthlynk: $112MMRed Seven: $104MMAlphacore Capital $13.0BNPure Financial Advisors $11.1BNKingswood Wealth Advisors $3.8BNMedian $305MMAssets of each of the 107 firms counted, log scaleEach dot is one adviser and links to its row. Alphacore Capital $13.0BN; Pure Financial Advisors $11.1BN; Kingswood Wealth Advisors $3.8BN; median $305MM.$1BN$100BNAlphacore Capital $13.0BNMedian $305MM

One dot per firm counted; 8 firms with a main office outside San Diego, a second row for the same adviser or only fund assets left out. Read .

The 107 firms, by size
Under $500MM8030%$21.7BN
$500MM to $1BN1716%$11.9BN
$1BN to $5BN821%$15.6BN
$5BN to $10BN00%$0
$10BN to $25BN233%$24.0BN
$25BN and over00%$0

Assets each reported in its latest filing; shares are of the $73.2BN combined, one row per firm. Read .

18%

of the assets reported sits with one firm, Alphacore Capital. The five largest hold 45%; 97 of 107 report under $1 billion.

18%Largest27%Next 455%Other 102
Who the 115 are
  1. Wealth managers115

Kind of each, from its Form ADV (Items 5.G and 6.A), October 2026.

Whose money it isShare of the 107 advisers' assets by type of client
  1. High net worth80%
  2. Other individuals16%
  3. Charities1%
  4. Pension plans1%
  5. Businesses1%
  6. Private funds1%

Client types each adviser reports with its assets, latest filing; sums of filed figures.

Leaders beyond the ranking

Figures the main ranking does not compare: the most individual clients, the most high net worth clients, most private funds.

The most individual clientsIndividuals each firm advises, high net worth and other, on its latest Form ADV (Item 5.D).
RankNameFigure
1Kingswood Wealth Advisors11,259Sep 2026
2Pure Financial Advisors7,503Sep 2026
3Alphacore Capital3,985Oct 2026
4Sovran Advisors3,918Sep 2026
5Telos Capital Management924May 2026
6Tidemark849Sep 2026
7Wilsey Asset Management844Jul 2026
8American Money Management832Mar 2026

Counts of clients as filed; a client is an account holder the adviser counts, not a household.

The most high net worth clientsHigh net worth individuals each firm advises, on its latest Form ADV (Item 5.D).
RankNameFigure
1Pure Financial Advisors3,567Sep 2026
2Kingswood Wealth Advisors2,274Sep 2026
3Alphacore Capital2,209Oct 2026
4Telos Capital Management456May 2026
5Intelligence Driven Advisers421Mar 2026
6Pacific Capital Associates411Apr 2026
7Cardiff Park Advisors358Aug 2026
8Sovran Advisors355Sep 2026

Counts of clients as filed; a client is an account holder the adviser counts, not a household.

Most private fundsPrivate funds each firm advises, on its latest Form ADV (Schedule D).
RankNameFigure
1Heritage Wealth Management8Jun 2026
2Pacific Point Advisors2Jul 2026
3Ariston Services Group1Mar 2026

The list is public. The warm path is not. Schedule a conversation

All 115 wealth management firms

A to Z, with each firm's regulatory assets, its clients, the share of its assets held for individuals and its private funds, each with a pin to its Form ADV.

Showing all 115 firms

Kind
Size
Order
Wealth Management Firms (RIAs) in San Diego 115 firms, A to Z
OfficeAssetsBarClientsIndividualsPrivate funds
"tate Asset Management" and "DCO Wealth Management"
Wealth manager, Rancho Santa Fe, CA.
Detail and sources for "tate Asset Management" and "DCO Wealth Management"

Form ADV of Acas, LLC (CRD 160657), SEC registered adviser, filed , main office Rancho Santa Fe, CA: regulatory assets $393MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 228 individuals, 114 of them high net worth; individuals hold 82% of its regulatory assets.

Files: SEC Form ADV.

$393MMMar 202625682%
Alphacore Capital
Wealth manager, La Jolla, CA.
Detail and sources for Alphacore Capital

Form ADV of Alphacore Capital LLC (CRD 174346), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $13.0BN; 124 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, management of private funds, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 3,985 individuals, 2,209 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV.

$13.0BNOct 20264,06596%
American Money Management
Wealth manager, Rancho Santa Fe, CA.
Detail and sources for American Money Management

Form ADV of American Money Management, LLC (CRD 115357), SEC registered adviser, filed , main office Rancho Santa Fe, CA: regulatory assets $844MM; 13 employees.

Tied to this row by the CRD the list cites from the filing.

Possible match by name only, not counted: American Money Management Corporation ("ammc") (CRD 161853), registered adviser, filed , Cincinnati, OH.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and selection of other advisers. Clients (Item 5.D): 832 individuals, 211 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$844MMMar 202683297%
Ariston Services Group
Wealth manager, San Diego, CA.
Detail and sources for Ariston Services Group

Form ADV of Ariston Services Group, LLC (CRD 146255), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $527MM; 1 private fund, $138MM gross; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Ariston Services Group, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, management of private funds and selection of other advisers. Clients (Item 5.D): 69 individuals, 29 of them high net worth; individuals hold 74% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$527MMMar 20267074%1
ATS Wealth Management
Wealth manager, San Diego, CA. Main office San Diego, CA; not in the totals.
Detail and sources for ATS Wealth Management

Form ADV of Sandeep Varma Wealth Strategies, LLC (CRD 137705), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $384MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Main office San Diego, CA; shown but not counted in the totals, charts or boards.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, publications and educational seminars. Clients (Item 5.D): 471 individuals, 238 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$384MMFeb 2026471100%
Bamboo Wealth Strategies
Wealth manager, San Diego, CA.
Detail and sources for Bamboo Wealth Strategies

Form ADV of Spectrum Planning & Advisory Services Inc. (CRD 170093), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $236MM; 8 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Spectrum Planning & Advisory Services Inc., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 229 individuals, 84 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$236MMSep 202622997%
Beta Wealth Group
Wealth manager, San Diego, CA.
Detail and sources for Beta Wealth Group

Form ADV of Beta Wealth Group, Inc. (CRD 165224), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $460MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Beta Wealth Group, Inc., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers and other services. Clients (Item 5.D): 378 individuals, 164 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$460MMJun 202637898%
Black Horse Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for Black Horse Wealth Management

Form ADV of Black Horse Wealth Management, LLC (CRD 308427), SEC registered adviser, filed : regulatory assets $166MM; 1 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 19 individuals, 12 of them high net worth; individuals hold 99% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV.

$166MMJan 20261999%
Blankinship & Foster
Wealth manager, Solana Beach, CA.
Detail and sources for Blankinship & Foster

Form ADV of Blankinship & Foster, LLC (CRD 104795), SEC registered adviser, filed , main office Solana Beach, CA: regulatory assets $940MM; 16 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers and educational seminars. Clients (Item 5.D): 284 individuals, 225 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$940MMMar 202629097%
Blue Sky Capital Consultants Group
Wealth manager, Poway, CA.
Detail and sources for Blue Sky Capital Consultants Group

Form ADV of Blue Sky Capital Consultants Group, Inc. (CRD 329575), SEC registered adviser, filed , main office Poway, CA: regulatory assets $306MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and other services. Clients (Item 5.D): 506 individuals, 165 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$306MMAug 202650699%
Blue Summit Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for Blue Summit Wealth Management

Form ADV of Blue Summit Financial Group, Inc. (CRD 148782), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $211MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and pension consulting. Clients (Item 5.D): 228 individuals, 98 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$211MMJul 2026230100%
Brian D. Lowder, Inc.
Wealth manager, San Diego, CA. Main office San Diego, CA; not in the totals.
Detail and sources for Brian D. Lowder, Inc.

Form ADV of Brian D. Lowder, Inc. (CRD 105972), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $388MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Main office San Diego, CA; shown but not counted in the totals, charts or boards.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 195 individuals, 115 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$388MMJan 2026195100%
Bull Oak Capital
Wealth manager, Rancho Santa Fe, CA.
Detail and sources for Bull Oak Capital

Form ADV of Bull Oak Capital, LLC (CRD 170325), SEC registered adviser, filed , main office Rancho Santa Fe, CA: regulatory assets $262MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Bull Oak Capital, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 125 individuals, 122 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$262MMJul 2026125100%
Canter Wealth
Wealth manager, La Jolla, CA.
Detail and sources for Canter Wealth

Form ADV of Canter Strategic Wealth Management, LLC (CRD 167828), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $386MM; 12 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting, selection of other advisers and educational seminars. Clients (Item 5.D): 278 individuals, 129 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$386MMAug 2026280100%
Cardiff Park Advisors
Wealth manager, Carlsbad, CA.
Detail and sources for Cardiff Park Advisors

Form ADV of Cardiff Park Advisors,llc (CRD 126752), SEC registered adviser, filed : regulatory assets $3.0BN; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 358 individuals, 358 of them high net worth; individuals hold 99% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV.

$3.0BNAug 202636399%
Carlsbad Wealth Advisory Group
Wealth manager, Carlsbad, CA.
Detail and sources for Carlsbad Wealth Advisory Group

Form ADV of Carlsbad Wealth Advisory Group, Inc. (CRD 146587), SEC registered adviser, filed , main office Carlsbad, CA: regulatory assets $238MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 248 individuals, 80 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$238MMAug 2026248100%
Carter Financial
Wealth manager, La Jolla, CA.
Detail and sources for Carter Financial

Form ADV of Carter Financial, LLC (CRD 298327), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $282MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 177 individuals, 106 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$282MMJul 2026177100%
Cascade Financial Partners
Wealth manager, San Diego, CA.
Detail and sources for Cascade Financial Partners

Form ADV of Cascade Financial Partners, LLC (CRD 326620), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $1.4BN; 9 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Cascade Financial Partners, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 283 individuals, 201 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$1.4BNMar 2026283100%
Castle Coast Wealth
Wealth manager, La Jolla, CA.
Detail and sources for Castle Coast Wealth

Form ADV of Castle Coast Wealth, LLC (CRD 298439), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $424MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 288 individuals, 136 of them high net worth; individuals hold 88% of its regulatory assets.

Files: SEC Form ADV.

$424MMAug 202630688%
Cavu Wealth Management
Wealth manager, Lakeside, CA.
Detail and sources for Cavu Wealth Management

Form ADV of Cavu Wealth Management Inc. (CRD 299089), SEC registered adviser, filed , main office Lakeside, CA: regulatory assets $209MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and pension consulting. Clients (Item 5.D): 347 individuals, 58 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV.

$209MMAug 202637896%
Cedar Wealth Management
Wealth manager, La Jolla, CA.
Detail and sources for Cedar Wealth Management

Form ADV of Cedar Wealth Management, LLC (CRD 167149), SEC registered adviser, filed : regulatory assets $417MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 64 individuals, 49 of them high net worth; individuals hold 64% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV.

$417MMMar 20267264%
Centura Wealth Advisory
Wealth manager, San Diego, CA.
Detail and sources for Centura Wealth Advisory

Form ADV of CCG Wealth Management, LLC (CRD 296985), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $1.2BN; 64 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of CCG Wealth Management, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 574 individuals, 211 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$1.2BNSep 202658898%
Chokshi & Queen Wealth Advisors
Wealth manager, San Diego, CA.
Detail and sources for Chokshi & Queen Wealth Advisors

Form ADV of CQ Wealth Advisors, Inc. (CRD 313833), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $263MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 678 individuals, 0 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV.

$263MMSep 202668296%
Christopher Weil & Co
Wealth manager, San Diego, CA. Main office San Diego, CA; not in the totals.
Detail and sources for Christopher Weil & Co

Form ADV of The Weil Company (CRD 22090), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $896MM; 16 employees.

Tied to this row by the CRD the list cites from the filing.

Main office San Diego, CA; shown but not counted in the totals, charts or boards.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and pension consulting. Clients (Item 5.D): 503 individuals, 261 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$896MMFeb 202651997%
Client First Capital
Wealth manager, San Diego, CA.
Detail and sources for Client First Capital

Form ADV of Client First Capital, LLC (CRD 300684), SEC registered adviser, filed : regulatory assets $270MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 73 individuals, 64 of them high net worth; individuals hold 100% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV.

$270MMMar 202673100%
Clutinger Williams & Verhoye
Wealth manager, San Diego, CA.
Detail and sources for Clutinger Williams & Verhoye

Form ADV of Clutinger Williams & Verhoye Inc. (CRD 111082), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $190MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 100 individuals, 44 of them high net worth; individuals hold 85% of its regulatory assets.

Files: SEC Form ADV.

$190MMSep 202611385%
Coastwise Capital Group
Wealth manager, La Jolla, CA.
Detail and sources for Coastwise Capital Group

Form ADV of Coastwise Capital Group, LLC (CRD 139564), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $212MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, publications, educational seminars and other services. Clients (Item 5.D): 167 individuals, 67 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$212MMMar 2026167100%
Cooper Capital Group
Wealth manager, Encinitas, CA.
Detail and sources for Cooper Capital Group

Form ADV of Cooper Capital Advisors, LLC (CRD 305121), SEC registered adviser, filed , main office Encinitas, CA: regulatory assets $283MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Cooper Capital Advisors, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 208 individuals, 59 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$283MMFeb 202620899%
Cornerstone Wealth Advisors
Wealth manager, Carlsbad, CA.
Detail and sources for Cornerstone Wealth Advisors

Form ADV of Cornerstone Wealth Advisors, Inc. (CRD 309544), SEC registered adviser, filed , main office Carlsbad, CA: regulatory assets $146MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Possible match by name only, not counted: Cornerstone Wealth Advisors, Inc. (CRD 124947), registered adviser, filed , Edina, MN.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 155 individuals, 50 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV.

$146MMFeb 202615798%
Cosmos Wealth
Wealth manager, La Jolla, CA.
Detail and sources for Cosmos Wealth

Form ADV of Cosmos Wealth, LLC (CRD 341781), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $191MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 50 individuals, 22 of them high net worth; individuals hold 61% of its regulatory assets.

Files: SEC Form ADV.

$191MMSep 20266061%
Creative Capital Management Investments
Wealth manager, San Diego, CA.
Detail and sources for Creative Capital Management Investments

Form ADV of Creative Capital Management Investments LLC (CRD 286567), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $780MM; 11 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Creative Capital Management Investments LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers and publications. Clients (Item 5.D): 298 individuals, 194 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$780MMMar 2026298100%
D'Arcy Capital Management
Wealth manager, San Diego, CA.
Detail and sources for D'Arcy Capital Management

Form ADV of D'Arcy Capital Management, LLC (CRD 156264), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $226MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 100 individuals, 38 of them high net worth; individuals hold 94% of its regulatory assets.

Files: SEC Form ADV.

$226MMFeb 202610694%
D. M. Brenner, Inc.
Wealth manager, Solana Beach, CA. Main office Solana Beach, CA; not in the totals.
Detail and sources for D. M. Brenner, Inc.

Form ADV of D. M. Brenner, Inc. (CRD 134398), SEC registered adviser, filed , main office Solana Beach, CA: regulatory assets $194MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Main office Solana Beach, CA; shown but not counted in the totals, charts or boards.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 124 individuals, 55 of them high net worth; individuals hold 95% of its regulatory assets.

Files: SEC Form ADV.

$194MMMar 202613795%
Dark Horse Advisors
Wealth manager, San Diego, CA.
Detail and sources for Dark Horse Advisors

Form ADV of Dark Horse Advisors LLC (CRD 312741), SEC registered adviser, filed : regulatory assets $182MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting, selection of other advisers and other services. Clients (Item 5.D): 178 individuals, 18 of them high net worth; individuals hold 99% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV.

$182MMApr 202617999%
Dean Roland Russell, LLC
Wealth manager, San Diego, CA. Main office San Diego, CA; not in the totals.
Detail and sources for Dean Roland Russell, LLC

Form ADV of Dean Roland Russell, LLC (CRD 109480), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $351MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Main office San Diego, CA; shown but not counted in the totals, charts or boards.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 175 individuals, 138 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$351MMMar 2026176100%
Decision Investments
Wealth manager, San Diego, CA.
Detail and sources for Decision Investments

Form ADV of Decision Investments, Inc. (CRD 145073), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $155MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and other services. Clients (Item 5.D): 135 individuals, 49 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$155MMMar 2026135100%
Define Financial
Wealth manager, San Diego, CA.
Detail and sources for Define Financial

Form ADV of Define Financial, LLC (CRD 286648), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $315MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 119 individuals, 86 of them high net worth; individuals hold 87% of its regulatory assets.

Files: SEC Form ADV.

$315MMMay 202611987%
Del Mar Wealth Management
Wealth manager, Del Mar, CA.
Detail and sources for Del Mar Wealth Management

Form ADV of Del Mar Wealth Management Inc. (CRD 175022), SEC registered adviser, filed , main office Del Mar, CA: regulatory assets $170MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and selection of other advisers. Clients (Item 5.D): 72 individuals, 58 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$170MMMar 20267399%
DLK Investment Management
Wealth manager, Solana Beach, CA.
Detail and sources for DLK Investment Management

Form ADV of DLK Investment Management (CRD 149096), SEC registered adviser, filed , main office Solana Beach, CA: regulatory assets $524MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 433 individuals, 31 of them high net worth; individuals hold 60% of its regulatory assets.

Files: SEC Form ADV.

$524MMMar 202646760%
Eiger Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for Eiger Wealth Management

Form ADV of Eiger Wealth Management, LLC (CRD 304321), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $339MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting, selection of other advisers and educational seminars. Clients (Item 5.D): 118 individuals, 78 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV.

$339MMMar 202611896%
Essential Partners
Wealth manager, Rancho Santa Fe, CA.
Detail and sources for Essential Partners

Form ADV of Essential Partners LLC (CRD 315959), SEC registered adviser, filed , main office Rancho Santa Fe, CA: regulatory assets $401MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 56 individuals, 56 of them high net worth; individuals hold 89% of its regulatory assets.

Files: SEC Form ADV.

$401MMMar 20265889%
Fairbanks Capital Management
Wealth manager, Rancho Santa Fe, CA.
Detail and sources for Fairbanks Capital Management

Form ADV of Fairbanks Capital Management, Inc. (CRD 107650), SEC registered adviser, filed , main office Rancho Santa Fe, CA: regulatory assets $211MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 228 individuals, 177 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV.

$211MMMar 202623496%
Financial Alternatives
Wealth manager, La Jolla, CA.
Detail and sources for Financial Alternatives

Form ADV of Financial Alternatives, Inc. (CRD 108245), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $615MM; 13 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 269 individuals, 148 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$615MMMar 2026271100%
Financial Focus
Wealth manager, Carlsbad, CA.
Detail and sources for Financial Focus

Form ADV of Financial Focus LLC (CRD 282177), SEC registered adviser, filed , main office Carlsbad, CA: regulatory assets $800MM; 8 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and pension consulting. Clients (Item 5.D): 581 individuals, 294 of them high net worth; individuals hold 68% of its regulatory assets.

Files: SEC Form ADV.

$800MMJan 202658468%
Financial Sense Advisors
Wealth manager, San Diego, CA.
Detail and sources for Financial Sense Advisors

Form ADV of Financial Sense Advisors, Inc. (CRD 111090), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $836MM; 11 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 588 individuals, 189 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$836MMAug 202659797%
Fonte Financial Advisors
Wealth manager, Carlsbad, CA.
Detail and sources for Fonte Financial Advisors

Form ADV of RG Financial, LLC (CRD 311162), SEC registered adviser, filed , main office Carlsbad, CA: regulatory assets $158MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 135 individuals, 76 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$158MMMar 2026136100%
Frank Financial Advisors
Wealth manager, Carlsbad, CA.
Detail and sources for Frank Financial Advisors

Form ADV of Frank Financial Services (CRD 147537), SEC registered adviser, filed , main office Carlsbad, CA: regulatory assets $188MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 140 individuals, 60 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$188MMFeb 2026144100%
Goldman Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for Goldman Wealth Management

Form ADV of Goldman Wealth Management & Associates, LLC (CRD 290153), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $120MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting, selection of other advisers and other services. Clients (Item 5.D): 95 individuals, 37 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV.

$120MMApr 202610196%
Gradient Capital Advisors
Wealth manager, San Diego, CA.
Detail and sources for Gradient Capital Advisors

Form ADV of Gradient Capital Advisors, LLC (CRD 168912), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $742MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Gradient Capital Advisors, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 462 individuals, 257 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$742MMFeb 202647897%
Hamilton Manor & Associates
Wealth manager, La Jolla, CA. Main office La Jolla, CA; not in the totals.
Detail and sources for Hamilton Manor & Associates

Form ADV of Keith Hamilton, Inc. (CRD 155865), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $189MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Main office La Jolla, CA; shown but not counted in the totals, charts or boards.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and other services. Clients (Item 5.D): 166 individuals, 56 of them high net worth; individuals hold 91% of its regulatory assets.

Files: SEC Form ADV.

$189MMMar 202617191%
Heritage Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for Heritage Wealth Management

Form ADV of Heritage Wealth Management, Inc. (CRD 316956), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $643MM; 8 private funds, $230MM gross; 13 employees.

Tied to this row by the CRD the list cites from the filing.

Possible match by name only, not counted: Heritage Wealth Management, Inc. (CRD 122394), registered adviser, filed , Houston, TX.

Possible match by name only, not counted: Heritage Wealth Management, Inc. (CRD 159158), registered adviser, filed , Woburn, MA.

Possible match by name only, not counted: Heritage Wealth Management Inc. (CRD 312545), registered adviser, filed , Cincinnati, OH.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, management of private funds and selection of other advisers. Clients (Item 5.D): 224 individuals, 121 of them high net worth; individuals hold 55% of its regulatory assets.

Files: SEC Form ADV.

$643MMJun 202623555%8
Illumination Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for Illumination Wealth Management

Form ADV of Rinkey Investments (CRD 149576), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $471MM; 14 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Rinkey Investments, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and other services. Clients (Item 5.D): 203 individuals, 137 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$471MMMay 202621598%
Intelligence Driven Advisers
Wealth manager, Carlsbad, CA.
Detail and sources for Intelligence Driven Advisers

Form ADV of Intelligence Driven Advisers, LLC (CRD 299589), SEC registered adviser, filed , main office Carlsbad, CA: regulatory assets $882MM; 22 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, management of registered funds, portfolio management for businesses and institutions, pension consulting and educational seminars. Clients (Item 5.D): 649 individuals, 421 of them high net worth; individuals hold 95% of its regulatory assets.

Files: SEC Form ADV.

$882MMMar 202666095%
International Private Wealth Advisors
Wealth manager, San Diego, CA.
Detail and sources for International Private Wealth Advisors

Form ADV of International Private Wealth Advisors LLC (CRD 323032), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $255MM; 8 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 384 individuals, 41 of them high net worth; individuals hold 88% of its regulatory assets.

Files: SEC Form ADV.

$255MMApr 202638988%
Jet Wealth Advisors
Wealth manager, La Jolla, CA.
Detail and sources for Jet Wealth Advisors

Form ADV of Jet Wealth Advisors (CRD 333645), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $547MM; 8 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and publications. Clients (Item 5.D): 497 individuals, 10 of them high net worth; individuals hold 90% of its regulatory assets.

Files: SEC Form ADV.

$547MMJun 202655690%
Kachkovsky & Fisher
Wealth manager, San Diego, CA.
Detail and sources for Kachkovsky & Fisher

Form ADV of Kachkovsky & Fisher, Inc. (CRD 117811), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $305MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 439 individuals, 125 of them high net worth; individuals hold 89% of its regulatory assets.

Files: SEC Form ADV.

$305MMMar 202645789%
Kaiyo Wealth
Wealth manager, San Diego, CA.
Detail and sources for Kaiyo Wealth

Form ADV of Kaiyo Wealth LLC (CRD 316431), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $240MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers and educational seminars. Clients (Item 5.D): 86 individuals, 52 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$240MMApr 202686100%
Kelley Investments
Wealth manager, Del Mar, CA.
Detail and sources for Kelley Investments

Form ADV of Kelley Investments, LLC (CRD 119099), SEC registered adviser, filed : regulatory assets $238MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 216 individuals, 49 of them high net worth; individuals hold 100% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV.

$238MMSep 2026216100%
Kingswood Wealth Advisors
Wealth manager, San Diego, CA.
Detail and sources for Kingswood Wealth Advisors

Form ADV of Kingswood Wealth Advisors, LLC (CRD 288792), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $3.8BN; 88 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers and other services. Clients (Item 5.D): 11,259 individuals, 2,274 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$3.8BNSep 202611,42597%
Koa Wealth Management
Wealth manager, Encinitas, CA.
Detail and sources for Koa Wealth Management

Form ADV of Koa Wealth Management, LLC (CRD 297004), SEC registered adviser, filed : regulatory assets $255MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Koa Wealth Management, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 160 individuals, 62 of them high net worth; individuals hold 99% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV, SEC Form 13F.

$255MMMay 202616099%
Life Strategies
Wealth manager, Cardiff, CA.
Detail and sources for Life Strategies

Form ADV of Life Strategies, Inc. (CRD 167732), SEC registered adviser, filed , main office Cardiff, CA: regulatory assets $121MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 115 individuals, 27 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$121MMAug 2026115100%
M Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for M Wealth Management

Form ADV of M Wealth Management, LLC (CRD 281532), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $178MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 358 individuals, 41 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$178MMJul 2026358100%
McNaughton Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for McNaughton Wealth Management

Form ADV of McNaughton Wealth Management, LLC (CRD 300330), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $292MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of McNaughton Wealth Management, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 240 individuals, 122 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$292MMMar 202624098%
Merrithew & Thorsten
Wealth manager, San Diego, CA.
Detail and sources for Merrithew & Thorsten

Form ADV of Merrithew & Thorsten, Inc. (CRD 133563), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $155MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and other services. Clients (Item 5.D): 125 individuals, 54 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$155MMFeb 2026125100%
Mission Hills Financial Advisory
Wealth manager, San Diego, CA.
Detail and sources for Mission Hills Financial Advisory

Form ADV of Mission Hills Financial Advisory LLC (CRD 328516), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $274MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 301 individuals, 109 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$274MMMar 2026301100%
MKT Advisors
Wealth manager, Carlsbad, CA.
Detail and sources for MKT Advisors

Form ADV of MKT Advisors LLC (CRD 163833), SEC registered adviser, filed , main office Carlsbad, CA: regulatory assets $464MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of MKT Advisors LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and selection of other advisers. Clients (Item 5.D): 374 individuals, 137 of them high net worth; individuals hold 94% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$464MMAug 202638394%
Myecfo
Wealth manager, La Jolla, CA.
Detail and sources for Myecfo

Form ADV of Myecfo, LLC (CRD 166919), SEC registered adviser, filed : regulatory assets $263MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Myecfo, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, educational seminars and other services. Clients (Item 5.D): 183 individuals, 31 of them high net worth; individuals hold 100% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV, SEC Form 13F.

$263MMFeb 2026187100%
Nautilus Advisors
Wealth manager, La Jolla, CA.
Detail and sources for Nautilus Advisors

Form ADV of Nautilus Advisors LLC (CRD 154169), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $304MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Nautilus Advisors LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 188 individuals, 151 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$304MMFeb 2026188100%
Nerad + Deppe Wealth Management
Wealth manager, La Jolla, CA.
Detail and sources for Nerad + Deppe Wealth Management

Form ADV of NDWM LLC (CRD 151284), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $176MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 177 individuals, 74 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$176MMFeb 2026177100%
One Degree Advisors
Wealth manager, San Diego, CA.
Detail and sources for One Degree Advisors

Form ADV of One Degree Advisors, Inc. (CRD 170392), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $489MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers and educational seminars. Clients (Item 5.D): 461 individuals, 150 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV.

$489MMSep 202646698%
Orcam Financial Group
Wealth manager, Encinitas, CA.
Detail and sources for Orcam Financial Group

Form ADV of Orcam Financial Group, LLC (CRD 164874), SEC registered adviser, filed : regulatory assets $239MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, publications and educational seminars. Clients (Item 5.D): 120 individuals, 120 of them high net worth; individuals hold 100% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV.

$239MMMar 2026120100%
Orion Capital Management
Wealth manager, Coronado, CA.
Detail and sources for Orion Capital Management

Form ADV of Orion Capital Management LLC (CRD 119428), SEC registered adviser, filed , main office Coronado, CA: regulatory assets $371MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 163 individuals, 74 of them high net worth; individuals hold 94% of its regulatory assets.

Files: SEC Form ADV.

$371MMMar 202616394%
Pacific Capital Associates
Wealth manager, San Diego, CA.
Detail and sources for Pacific Capital Associates

Form ADV of Pacific Capital Associates, Inc. (CRD 160407), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $259MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 497 individuals, 411 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$259MMApr 202649799%
Pacific Point Advisors
Wealth manager, San Diego, CA.
Detail and sources for Pacific Point Advisors

Form ADV of Pacific Point Advisors, LLC (CRD 310731), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $390MM; 2 private funds, $31MM gross; 9 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, management of private funds, portfolio management for businesses and institutions, selection of other advisers and market timing. Clients (Item 5.D): 84 individuals, 76 of them high net worth; individuals hold 78% of its regulatory assets.

Files: SEC Form ADV.

$390MMJul 20268678%2
Pacific Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for Pacific Wealth Management

Form ADV of Pacific Wealth Management, LLC (CRD 113217), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $372MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers and other services. Clients (Item 5.D): 209 individuals, 102 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$372MMApr 2026209100%
Pathview Wealth Advisors
Wealth manager, San Diego, CA.
Detail and sources for Pathview Wealth Advisors

Form ADV of Rowling & Associates LLC (CRD 308292), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $583MM; 14 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 362 individuals, 133 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$583MMJun 202636299%
Petix & Botte Financial
Wealth manager, La Mesa, CA.
Detail and sources for Petix & Botte Financial

Form ADV of Petix & Botte Company (CRD 170020), SEC registered adviser, filed , main office La Mesa, CA: regulatory assets $412MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Petix & Botte Company, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 473 individuals, 261 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$412MMMar 202647399%
Platt Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for Platt Wealth Management

Form ADV of Platt Wealth Management, LLC (CRD 297487), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $391MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 197 individuals, 78 of them high net worth; individuals hold 93% of its regulatory assets.

Files: SEC Form ADV.

$391MMFeb 202620593%
Premier Wealth Advisors
Wealth manager, San Diego, CA.
Detail and sources for Premier Wealth Advisors

Form ADV of Premier Wealth Advisors, LLC (CRD 285510), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $695MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Possible match by name only, not counted: Premier Wealth Advisors, LLC (CRD 120358), registered adviser, filed , New York, NY.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 490 individuals, 177 of them high net worth; individuals hold 91% of its regulatory assets.

Files: SEC Form ADV.

$695MMFeb 202651091%
Presidio Capital Management
Wealth manager, San Diego, CA.
Detail and sources for Presidio Capital Management

Form ADV of Presidio Capital Management, LLC (CRD 304501), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $499MM; 14 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting, selection of other advisers and educational seminars. Clients (Item 5.D): 328 individuals, 192 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV.

$499MMMar 202635198%
Pure Financial Advisors
Wealth manager, San Diego, CA.
Detail and sources for Pure Financial Advisors

Form ADV of Pure Financial Advisors, LLC (CRD 144316), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $11.1BN; 204 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Pure Financial Advisors, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting, selection of other advisers and educational seminars. Clients (Item 5.D): 7,503 individuals, 3,567 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$11.1BNSep 20267,509100%
Red Seven
Wealth manager, Escondido, CA.
Detail and sources for Red Seven

Form ADV of Red Seven (CRD 168542), SEC registered adviser, filed , main office Escondido, CA: regulatory assets $104MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 254 individuals, 23 of them high net worth; individuals hold 95% of its regulatory assets.

Files: SEC Form ADV.

$104MMJun 202626195%
Reyes Financial Architecture
Wealth manager, San Diego, CA.
Detail and sources for Reyes Financial Architecture

Form ADV of Reyes Financial Architecture Inc. (CRD 153194), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $196MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 170 individuals, 117 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$196MMMar 2026170100%
RJ Patterson Group
Wealth manager, San Diego, CA.
Detail and sources for RJ Patterson Group

Form ADV of RJ Patterson Capital Investment Group Inc. (CRD 281752), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $142MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 189 individuals, 32 of them high net worth; individuals hold 95% of its regulatory assets.

Files: SEC Form ADV.

$142MMJun 202619795%
Sage Stone Wealth Management
Wealth manager, La Jolla, CA.
Detail and sources for Sage Stone Wealth Management

Form ADV of Sage Stone Wealth Management LLC (CRD 155477), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $261MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, educational seminars and other services. Clients (Item 5.D): 112 individuals, 56 of them high net worth; individuals hold 88% of its regulatory assets.

Files: SEC Form ADV.

$261MMMar 202612688%
Salient Wealth Planning
Wealth manager, Encinitas, CA.
Detail and sources for Salient Wealth Planning

Form ADV of SWP Financial LLC (CRD 327885), SEC registered adviser, filed , main office Encinitas, CA: regulatory assets $239MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and selection of other advisers. Clients (Item 5.D): 193 individuals, 53 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$239MMJul 2026193100%
Seaside Wealth Management
Wealth manager, Carlsbad, CA.
Detail and sources for Seaside Wealth Management

Form ADV of Seaside Wealth Management, Inc. (CRD 271039), SEC registered adviser, filed , main office Carlsbad, CA: regulatory assets $459MM; 12 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Seaside Wealth Management, Inc., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 380 individuals, 152 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$459MMFeb 2026380100%
Shared Vision Wealth Group
Wealth manager, Carlsbad, CA.
Detail and sources for Shared Vision Wealth Group

Form ADV of Shared Vision Wealth Group, LLC (CRD 325000), SEC registered adviser, filed : regulatory assets $336MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 189 individuals, 76 of them high net worth; individuals hold 99% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV.

$336MMMar 202619299%
Sikorski Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for Sikorski Wealth Management

Form ADV of Sikorski Wealth Management, LLC (CRD 312805), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $140MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 227 individuals, 37 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$140MMMar 202622799%
Silvia McColl Wealth Management
Wealth manager, San Diego, CA.
Detail and sources for Silvia McColl Wealth Management

Form ADV of Silvia McColl Wealth Management, LLC (CRD 295339), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $283MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and pension consulting. Clients (Item 5.D): 110 individuals, 59 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV.

$283MMFeb 202611096%
Simplifi
Wealth manager, San Diego, CA.
Detail and sources for Simplifi

Form ADV of Simplifi, Inc. (CRD 154900), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $276MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Simplifi, Inc., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 301 individuals, 77 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$276MMMar 2026301100%
Simplyrich
Wealth manager, Carlsbad, CA. Main office ; not in the totals.
Detail and sources for Simplyrich

Form ADV of an adviser filing under a person's name (CRD 119311), SEC registered adviser, filed : regulatory assets $439MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Main office ; shown but not counted in the totals, charts or boards.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 67 individuals, 45 of them high net worth; individuals hold 100% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV.

$439MMMar 202667100%
Sovran Advisors
Wealth manager, San Diego, CA.
Detail and sources for Sovran Advisors

Form ADV of Sovran Advisors, LLC (CRD 329415), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $1.9BN; 64 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Sovran Advisors, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 3,918 individuals, 355 of them high net worth; individuals hold 92% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$1.9BNSep 20264,01892%
Stirling Financial Group
Wealth manager, San Diego, CA.
Detail and sources for Stirling Financial Group

Form ADV of Leeds Capital Group, LLC (CRD 327004), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $180MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 288 individuals, 98 of them high net worth; individuals hold 95% of its regulatory assets.

Files: SEC Form ADV.

$180MMApr 202630495%
Stolper & Co.
Wealth manager, San Diego, CA.
Detail and sources for Stolper & Co.

Form ADV of Stolper & Company (CRD 6911), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $616MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and selection of other advisers. Clients (Item 5.D): 60 individuals, 44 of them high net worth; individuals hold 68% of its regulatory assets.

Files: SEC Form ADV.

$616MMJan 20266568%
Stone Steps Financial
Wealth manager, Encinitas, CA.
Detail and sources for Stone Steps Financial

Form ADV of Stone Steps Financial, LLC (CRD 175289), SEC registered adviser, filed , main office Encinitas, CA: regulatory assets $147MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and pension consulting. Clients (Item 5.D): 138 individuals, 52 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$147MMMar 2026138100%
Syrios Wealth Management Group
Wealth manager, La Jolla, CA.
Detail and sources for Syrios Wealth Management Group

Form ADV of Syrios Wealth Management Group, Inc. (CRD 332139), SEC registered adviser, filed , main office La Jolla, CA: regulatory assets $425MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 137 individuals, 58 of them high net worth; individuals hold 73% of its regulatory assets.

Files: SEC Form ADV.

$425MMSep 202614573%
Ted Buchan & Company
Wealth manager, San Diego, CA. Main office San Diego, CA; not in the totals.
Detail and sources for Ted Buchan & Company

Form ADV of Ted Buchan & Company, LLC (CRD 140722), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $413MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Main office San Diego, CA; shown but not counted in the totals, charts or boards.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 383 individuals, 107 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$413MMMar 2026383100%
Telos Capital Management
Wealth manager, San Diego, CA.
Detail and sources for Telos Capital Management

Form ADV of Telos Capital Management, Inc. (CRD 149108), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $1.6BN; 19 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Telos Capital Management, Inc., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 924 individuals, 456 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$1.6BNMay 202695697%
Tidemark
Wealth manager, San Diego, CA.
Detail and sources for Tidemark

Form ADV of Tidemark, LLC (CRD 327611), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $463MM; 12 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Tidemark, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and other services. Clients (Item 5.D): 849 individuals, 226 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$463MMSep 202687398%
Torrey Growth & Income Advisors
Wealth manager, Del Mar, CA.
Detail and sources for Torrey Growth & Income Advisors

Form ADV of Torrey Growth & Income Advisors, LLC (CRD 139940), SEC registered adviser, filed , main office Del Mar, CA: regulatory assets $328MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Torrey Growth & Income Advisors, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 293 individuals, 64 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$328MMAug 2026293100%
Torrey Wealth
Wealth manager, San Diego, CA.
Detail and sources for Torrey Wealth

Form ADV of Torrey Wealth, LLC (CRD 310688), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $177MM; 1 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 77 individuals, 67 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$177MMMar 202677100%
Tweet Management Services
Wealth manager, La Mesa, CA.
Detail and sources for Tweet Management Services

Form ADV of Tweet Management Services, Inc. (CRD 156730), SEC registered adviser, filed , main office La Mesa, CA: regulatory assets $120MM; 1 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 168 individuals, 43 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV.

$120MMApr 202616898%
Vistica Wealth Advisors
Wealth manager, Carlsbad, CA.
Detail and sources for Vistica Wealth Advisors

Form ADV of Vistica Wealth Advisors, LLC (CRD 147297), SEC registered adviser, filed , main office Carlsbad, CA: regulatory assets $260MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 109 individuals, 66 of them high net worth; individuals hold 85% of its regulatory assets.

Files: SEC Form ADV.

$260MMMay 202612285%
Ward & Associates
Wealth manager, San Diego, CA.
Detail and sources for Ward & Associates

Form ADV of Ward & Associates (CRD 107878), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $187MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and selection of other advisers. Clients (Item 5.D): 49 individuals, 40 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$187MMJun 20265597%
Wealth Analytics Partners
Wealth manager, San Diego, CA.
Detail and sources for Wealth Analytics Partners

Form ADV of Wealth Analytics Partners, LLC (CRD 140115), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $316MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 181 individuals, 88 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$316MMJun 202618497%
Wealthlynk
Wealth manager, Fallbrook, CA.
Detail and sources for Wealthlynk

Form ADV of Wealthlynk, Inc. (CRD 327527), SEC registered adviser, filed , main office Fallbrook, CA: regulatory assets $112MM; 1 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 176 individuals, 38 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$112MMSep 202617899%
Wealthrise Financial Planning
Wealth manager, Carlsbad, CA.
Detail and sources for Wealthrise Financial Planning

Form ADV of Wealthrise Financial Planning, LLC (CRD 283764), SEC registered adviser, filed , main office Carlsbad, CA: regulatory assets $136MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 98 individuals, 56 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$136MMMar 202698100%
Weatherly Asset Management
Wealth manager, Del Mar, CA.
Detail and sources for Weatherly Asset Management

Form ADV of Weatherly Asset Management LP (CRD 106935), SEC registered adviser, filed , main office Del Mar, CA: regulatory assets $1.7BN; 16 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and publications. Clients (Item 5.D): 371 individuals, 281 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$1.7BNFeb 202638197%
Western Financial Corporation
Wealth manager, San Diego, CA.
Detail and sources for Western Financial Corporation

Form ADV of Western Financial Corporation (CRD 6118), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $414MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Western Financial Corporation, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 171 individuals, 104 of them high net worth; individuals hold 89% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$414MMSep 202618089%
Willow Creek Financial
Wealth manager, San Diego, CA.
Detail and sources for Willow Creek Financial

Form ADV of Orin Green Financial, LLC (CRD 285670), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $529MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Orin Green Financial, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 238 individuals, 155 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$529MMMar 202623898%
Wilsey Asset Management
Wealth manager, San Diego, CA.
Detail and sources for Wilsey Asset Management

Form ADV of Wilsey Asset Management Incorporated (CRD 130482), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $768MM; 9 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Wilsey Asset Management Incorporated, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, publications, educational seminars and other services. Clients (Item 5.D): 844 individuals, 156 of them high net worth; individuals hold 89% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$768MMJul 202689289%
Worthpointe
Wealth manager, Ramona, CA.
Detail and sources for Worthpointe

Form ADV of Worthpointe, LLC (CRD 143996), SEC registered adviser, filed : regulatory assets $1.1BN; 16 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Worthpointe, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting, selection of other advisers and other services. Clients (Item 5.D): 622 individuals, 233 of them high net worth; individuals hold 96% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV, SEC Form 13F.

$1.1BNMar 202662696%
WWM Financial
Wealth manager, Carslbad, CA.
Detail and sources for WWM Financial

Form ADV of Wolff Wiese Magana LLC (CRD 157620), SEC registered adviser, filed , main office Carslbad, CA: regulatory assets $382MM; 8 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers and educational seminars. Clients (Item 5.D): 545 individuals, 103 of them high net worth; individuals hold 94% of its regulatory assets.

Files: SEC Form ADV.

$382MMApr 202657094%
Zermatt Wealth Advisors
Wealth manager, San Diego, CA.
Detail and sources for Zermatt Wealth Advisors

Form ADV of Zermatt Wealth, LLC (CRD 307404), SEC registered adviser, filed , main office San Diego, CA: regulatory assets $207MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Zermatt Wealth, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 260 individuals, 88 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$207MMSep 202626398%

Assets are the regulatory assets in the adviser's latest Form ADV (Item 5.F; solid bar). Clients are every client it counts (Item 5.D); Individuals is the share of its assets held for individuals, high net worth and other; private funds are the funds it advises (Item 7.B). Each pin opens the filing behind the figure. The square beside a name opens every figure with its filing and notes.

A few large advisers hold most of the money

Four findings from the filings of the 107 firms counted.

  1. 18%

    of the $73.2 billion the 107 firms counted report is one firm's: Alphacore Capital. Without it, the other 106 report $60.2 billion.

    Assets, latest Form ADV of each; sums of filed figures

  2. $305MM

    is the median: half of the 107 report less, and 97 report under $1 billion.

    Assets, latest Form ADV of each

  3. 11

    private funds are advised by the firms counted; Heritage Wealth Management advises the most, 8.

    Private funds on each Form ADV (Schedule D); sums of filed figures

  4. 80%

    of their assets is high net worth money; the next largest client type is other individuals, at 16%.

    Client types each adviser reports with its assets; sums of filed figures

Questions

How many wealth management firms are there in San Diego?

This list holds 115 wealth management firms in the San Diego metro; 107 of them report regulatory assets on Form ADV, $73.2 billion together.

What are the largest wealth management firms in San Diego?

By the regulatory assets they report: Alphacore Capital $13.0 billion, Pure Financial Advisors $11.1 billion, Kingswood Wealth Advisors $3.8 billion, Cardiff Park Advisors $3.0 billion, Sovran Advisors $1.9 billion.

How much do wealth management firms in San Diego typically manage?

Of the 107 that report, the median reports $305 million in regulatory assets; 97 report under $1 billion.

How do you start a relationship with wealth management firms in San Diego?

Each figure on this page carries a pin that opens the firm's Form ADV, which names its services, its clients and how to reach it. For fund managers and companies raising capital, Praxis Rock runs capital formation programs; see Raise Capital.

Sources and method

Who is listed
115 wealth management firms, 115 are wealth managers. Every SEC registered adviser with a main office in San Diego-Chula Vista-Carlsbad, CA MSA (Census CBSA 41740: San Diego County) that reports $100 million or more in regulatory assets, half or more of them for individuals, less the firms our other lists carry as another kind.
Ranking rule
The top 20, every total, share and median, the charts and the answers to the questions use one set: the 107 advisers that report regulatory assets in their latest SEC Form ADV, with a main office in the San Diego metro, that the filing itself ties to the row (the CRD the list cites, or the row's own website in Item 1.I), one figure per adviser. A name match with no such tie is shown in the row's detail only, never ranked or counted.
Our arithmetic
The $73.2BN, the median, shares, charts and boards are sums and medians of filed numbers over that one set; 8 firms with a figure outside it stay listed with the figure and the reason.
Pins
Each figure's pin opens the filing it comes from: the adviser's Form ADV as filed, or the SEC filing index of its latest 13F report. The pin's label names the source and its date.
What we searched
On we read every firm's latest Form ADV in the SEC monthly file by its CRD and searched 13F reports by the CIK on its Form ADV record. Of the 115, 115 report on a current Form ADV and 28 file 13F reports.
Words
Each firm's kind is read from its Form ADV: a wealth manager advises individuals and offers financial planning (Items 5.D and 5.G); "also a broker-dealer" where Item 6.A is checked. Firm names only: no person, contact or website is shown.
Sources and dates
FigureSourcePeriod, read
Assets, private funds, client types, main office, employeesSEC Form ADV adviser data, October 2026 report, and each adviser's Form ADV as filed, 115 advisersFilings to 2026-10-01; read 2026-10-31
Reports of listed stocks (13F filer)SEC EDGAR Form 13F, 28 filers, by the CIK on each Form ADVLatest filing; read 2026-10-31
Main office to metroHUD USPS ZIP to county crosswalk, 2026 Q2, and the Census metro delineation, July 2023Read 2026-10-31
LogosNone shown: each firm has a monogramRead 2026-10-31

Cite as: Praxis Rock Advisors, "Wealth Management Firms (RIAs) in San Diego," updated October 31, 2026, praxisrock.com/resources/investors/wealth-management-firms-san-diego

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