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What we do

Raise CapitalThe investors who fit, and meetings with them.Source DealsEvery company in your niche, and who owns it.Grow RevenueWe find customers and partners, and who can introduce you.Map the MarketKnow your market before you commit to it.Underwrite and DiligenceWe check a deal's claims before you sign.Partner firmsFor firms running a raise or a search for their own clients.Data ServicesCustom data from public records, kept current.

The firm

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Strategic communications

We shape the story investors, buyers and reporters read when they look you up.

We write your story and materials, get your name into the press and pick the rooms worth being in, so people know you before the first approach arrives.

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How strategic communications supports each service

Strategic communications under the five servicesFive service columns stand on one band, the strategic communications layer. Under each service, a short lane lists the pieces that feed it, in the order they are used: Raise Capital and Grow Revenue take all six, Source Deals takes five, and Map the Market and Underwrite and Diligence take materials only, when it helps. A filled box marks a piece every program gets; an open box marks one used when it helps. The band below holds the six pieces in time order: story, materials and bylines before launch, press at launch, conferences and dinners while it runs.

  1. Raise Capital

    Investors have heard of you before the first note.

    • Story
    • Materials
    • Bylines
    • Press
    • Conferences
    • Dinners

  2. Source Deals

    Owners know who is asking before they decide to talk.

    • Story
    • Materials
    • Bylines
    • Press
    • Conferences

  3. Grow Revenue

    Buyers and partners recognize the name when you reach out.

    • Story
    • Materials
    • Bylines
    • Press
    • Conferences
    • Dinners

  4. Map the Market

    Materials, when a report needs them.

    • Materials

  5. Underwrite and Diligence

    Materials, when a deal needs them.

    • Materials

Strategic communications

  1. Before launch

    • Story
    • Materials
    • Bylines

  2. At launch

    • Press

  3. While it runs

    • Conferences
    • Dinners
  • Every program
  • When it helps

What strategic communications covers

Story and positioning

One clear story of who you are and why now, matched to your public record so nothing contradicts it.

Materials

Pitch and investor decks, teasers, one-pagers, offering memorandum reviews, brand and web pages.

Bylines and content

Articles and commentary under your name, plus updates that keep investors informed between raises.

Press

Reporters who cover your market, briefed on your story and timed to your launch.

Conferences and roadshows

We pick the events worth your time by who is attending, and book your meetings before you arrive.

Dinners and Echelon

Small dinners where decision makers talk freely, including our own Echelon series.

Everything runs under your name and brand. If investors already know your name, we build on it. If not, our reach, the press and bylines get you heard.

Echelon: private dinners on one investment theme

Family offices and institutional investors sit at one private table, off the record, and talk through one investment theme. By invitation, and not a conference.

No intermediary noise. Principal to principal.

Echelon I was held in November 2025.

The Echelon dinner series
One Echelon table, drawn from aboveA round table seen from above, with every seat around it taken by an investor, and one theme at the centre. A drawing, not a seating plan.
  • Investors
  • One theme

Genine Fallon leads strategic communications

Genine Fallon

Genine Fallon

Managing Director

She leads the story, the press, the bylines and the Echelon dinners for our clients.

About Genine Fallon
Twenty-four pieces of work for one public companyTwenty-four small page marks in four rows of six, one for each piece of communications work delivered for one public company.

Each mark is one piece of work

For one public company, we delivered 24 pieces of work, among them its core message, a plan for dealing with the press, a reporter list, opinion pieces and spokesperson coaching.

A real engagement, client name withheld.
Sources and dates
Sources and dates for this page
FigureWhere it comes fromAs of
24 pieces of workPraxis Rock program file for one public company: the communications work delivered, counted in the firm's research inventory. Anonymized.October 2026
Echelon I, November 2025The Echelon page on praxisrock.com, and the firm's research inventory (Echelon I held November 2025).October 2026

Tell us what you are raising, buying or selling. We will show you what people find about you today.

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Press and bylines on a raiseBusiness developmentEchelonSend us one deck, thesis, deal or list