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Investor Directory

Investment Consultants

Where these firms file publicly, the figures below link to the primary source you can open yourself.

This directory profiles 20 investment consultants advising on over $35.7 trillion in institutional assets. Mercer, Willis Towers Watson, Callan, RVK, and Meketa Investment Group lead the group. Investment consultants sit between institutional capital and the managers who want it. They advise pension funds, endowments, foundations, and healthcare systems on asset allocation, manager selection, and portfolio construction, but the client keeps decision-making authority. That distinction matters. Unlike OCIOs who manage portfolios directly, consultants research, recommend, and monitor. Many of the largest firms now offer both models, but this directory covers their consulting practices. The numbers are staggering. The industry advises on more than $35.7 trillion in global institutional assets. Mercer, Willis Towers Watson, Callan, RVK, and Meketa Investment Group alone influence trillions in allocation decisions. These are the firms that run manager searches, conduct due diligence, and issue the performance evaluations that determine which funds get institutional money. For a PE firm in market, a "recommend" rating from a major consultant can open billions in commitments from that consultant's client base in a single cycle. The business itself is shifting. Consultants are pushing hard into discretionary OCIO mandates, where fees are higher and relationships stickier. Mid-market institutions that lack internal investment staff are the natural buyers. But the largest pensions and endowments still prefer non-discretionary consulting. They want independent advice without the conflicts that come with having the same firm both recommend and manage. For alternative managers, the math is clear: 40-50 percent of institutional PE commitments are influenced by consultant recommendations. Ignoring these relationships is expensive.

20 Firms Listed$35.7+ trillion Combined AUM

Data last verified: July 2026

20 firms

Investment ConsultantSEC Form ADV

Aksia

New York, NY

AUM

$366 billion supervised

$255 billion (SEC Form ADV Part 2A)

as of 2024-07

Aksia supervises $366 billion, $331 billion advisory, $36 billion discretionary, with a pure focus on alternatives. The New York-based firm handles sourcing, pacing, portfolio construction, operational due diligence, monitoring, and reporting across primaries, SMAs, co-investments, and secondaries. Clients pick their governance model: fully non-discretionary, fully discretionary, or something in between. That flexibility, combined with eight offices spanning New York, London, Tokyo, Hong Kong, Dubai, and beyond, makes Aksia one of the go-to specialists for institutions building out alternatives programs.

Focus

Alternatives-focused investment consulting across hedge funds, private equity, private credit, and real assets

CRD#143422
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Investment ConsultantFirm-reported

Albourne Partners

London, UK

AUM

$800 billion advised

Albourne Partners is a specialist global investment consultant focused exclusively on alternative investments, advising institutional investors on approximately $800 billion in hedge fund, private equity, private credit, and real asset allocations. The firm operates across 11 global locations spanning North America, Europe, and Asia. Albourne explicitly does not compete with clients for investment capacity and does not offer OCIO mandates or fund-of-funds products, maintaining strict independence as a non-discretionary advisor. The firm provides portfolio advice, manager research, operational due diligence, fintech solutions, and implementation support. Albourne is particularly valued by large institutions seeking specialized alternatives expertise without the conflicts inherent in firms that both advise and manage capital. Albourne's client base spans pensions, endowments and foundations, financial institutions, family offices, and insurance companies, and the firm runs several named industry initiatives, including Open Protocol, a standardized risk and exposure reporting template, and The Shape of Fees, its fee transparency research.

Focus

Specialist alternatives consultant advising on hedge funds, private equity, private credit, and real assets

Investment ConsultantFirm-reported

AndCo Consulting

Orlando, FL

AUM

$180 billion advised

AndCo Consulting is an independent, employee-owned investment consulting firm advising on approximately $180 billion in institutional assets. Headquartered in Orlando, Florida, AndCo serves public pension funds, endowments, foundations, healthcare systems, and corporate retirement plans across the United States. The firm provides non-discretionary investment consulting including asset allocation, manager research and selection, performance monitoring, and alternative investment advisory. AndCo operates as a pure consulting firm without OCIO, proprietary products, or asset management services, maintaining strict independence in its advisor recommendations. The firm has built a particularly strong presence among mid-sized public pension systems and nonprofit institutions in the southeastern United States.

Focus

Independent investment consulting for public funds, endowments, foundations, and healthcare systems

Investment ConsultantSEC Form ADV

Aon Investments USA Inc.

Chicago, IL

AUM

$150.9 billion regulatory AUM

as of 2025-12

Aon Investments USA Inc., the SEC-registered investment adviser within Aon's investment consulting practice, reports $150.9 billion in regulatory assets under management (SEC Form ADV Part 2A, as of December 31, 2025). The firm was renamed from Aon Hewitt Investment Consulting, Inc. in 2020 and organizes its practice around four client types (defined benefit, defined contribution, public funds, and non-profit and endowment clients), providing asset allocation, manager research and selection, liability-driven investment strategy, and plan de-risking advice. Investment consulting sits alongside the parent firm's broader retirement and risk advisory practice, giving clients access to actuarial and enterprise risk capabilities alongside investment strategy. The team works with plan governance committees on investment policy statements, target-date fund evaluation, and regulatory compliance across multiple jurisdictions.

Focus

Institutional investment consulting for defined benefit, defined contribution, public funds, and non-profit/endowment clients, with integrated risk and retirement advisory

CRD#105596
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Investment ConsultantFirm-reported

bfinance

London, UK

AUM

$330 billion in completed searches

bfinance is an independent investment consultancy that has advised on investments exceeding $330 billion, serving clients with total assets in excess of $9 trillion. Headquartered in London with 12 offices across 47 countries, bfinance provides manager selection, strategic asset allocation, portfolio design, ESG advisory, operational due diligence, fee reviews, and risk reporting. The firm operates purely as an advisory consultant without OCIO or discretionary management services, tailoring solutions to each institutional client. bfinance is known for its competitive manager search process and proprietary analytics platform that evaluates thousands of investment strategies across all asset classes. The firm has completed more than 1,900 manager search engagements for over 620 clients, and its May 2026 Manager Intelligence and Market Trends research tracked mounting fee pressure across private markets managers.

Focus

Independent investment consultancy specializing in manager selection, asset allocation, and portfolio design

Investment ConsultantFirm-reported

Callan

San Francisco, CA

AUM

$3.0 trillion advised

Callan advises on $3.0 trillion in institutional assets from its San Francisco base, serving corporate and public pensions, endowments, and foundations since 1973. Two things set Callan apart. First, its proprietary database, one of the largest collections of institutional manager performance data in the industry, and the annual Callan Institutional Investor Survey, which has become a standard reference for asset allocation trends. Second, Callan is a pure advisory firm with no OCIO offering. It does not manage assets, which eliminates the conflicts that come with wearing both hats.

Focus

Independent institutional investment consulting with proprietary research and manager database

Investment ConsultantSEC Form ADV

Cambridge Associates

Boston, MA

AUM

$600 billion advised

as of 2024-12

Cambridge Associates advises on $600 billion across advisory and discretionary mandates, with roots going back to 1973 and a client base anchored by endowments and foundations. The firm offers three models: full discretionary OCIO, non-discretionary advisory, and asset-class-specific mandates spanning PE, hedge funds, real assets, private credit, co-investments, and secondaries. About 300 senior investment professionals staff the platform, averaging 18 years of experience, and the firm holds a 95 percent annual client retention rate. Cambridge's proprietary private investment benchmarks are an industry standard, and its alternatives research is among the deepest in the consulting world. In March 2026, Cambridge Associates partnered with S&P Global and Mercer to launch new private markets performance datasets covering private credit and real assets.

Focus

Investment consulting and OCIO for endowments, foundations, and private clients with deep alternatives expertise

CRD#104942
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Investment ConsultantFirm-reported

CAPTRUST

Raleigh, NC

AUM

$850 billion advised

CAPTRUST is a majority employee-owned investment advisory firm that has ranked number one on Financial Advisor magazine's RIA list for discretionary and non-discretionary AUM for ten consecutive years. The firm advises on approximately $850 billion in institutional and private client assets, providing investment advisory, co-fiduciary, and consulting services to retirement plan sponsors, nonprofit organizations, and institutional investors. Headquartered in Raleigh, North Carolina, CAPTRUST operates more than 40 offices nationwide with over 30 years of experience. While the firm is primarily known as an RIA, its institutional consulting division provides non-discretionary advice to plan sponsors on manager selection, asset allocation, and fiduciary governance. In May 2026, the firm continued its acquisition-driven growth by adding Stillwater Capital Advisors, a $1.25 billion Pennsylvania-based private wealth firm.

Focus

Investment advisory and consulting for retirement plan sponsors, nonprofits, and institutional investors

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Investment ConsultantFirm-reported

Cliffwater

Marina del Rey, CA

AUM

$350 billion advised

Cliffwater is an investment advisory firm specializing in alternative investments, advising institutional investors on approximately $350 billion in assets. Headquartered in Marina del Rey, California, Cliffwater provides research, due diligence, and advisory services across private equity, private credit, hedge funds, real assets, and infrastructure. The firm is unique among consultants in that it also manages direct lending strategies through Cliffwater Corporate Lending Fund and related vehicles. Cliffwater is known for its proprietary alternatives database and research platform, and its consulting practice advises public pension funds, endowments, foundations, and other institutional investors on manager selection and portfolio construction in alternatives. CEO Stephen Nesbitt leads the firm, whose Cliffwater Enhanced Lending Fund marked its five-year anniversary with a 12 percent annualized net return since inception.

Focus

Alternatives-focused investment consulting and direct lending across private markets

Investment ConsultantFirm-reported

Fund Evaluation Group

Cincinnati, OH

AUM

$95 billion advised

Fund Evaluation Group, known as FEG, is an investment advisory firm providing both consulting and outsourced CIO services to institutional investors. Headquartered in Cincinnati, Ohio, FEG advises on approximately $95 billion in institutional assets across endowments, foundations, healthcare systems, and other nonprofit organizations. The firm offers two primary service models: a consulting approach where clients retain full decision-making authority while receiving strategic guidance, and an OCIO model where the FEG team works as a full investment office. FEG also offers values-aligned investing solutions, managed portfolios, and proprietary research through its Curio platform. The firm is led by Chief Investment Officer Greg Dowling alongside Holly Laiveling, who was appointed Chief Technology Officer in March 2026, part of a senior team that also includes Charles Luecke and Andrew Manley.

Focus

Investment consulting and OCIO for endowments, foundations, and healthcare organizations

Investment ConsultantSEC Form ADV

Marquette Associates

Chicago, IL

AUM

$429 billion advised

as of 2024-08

Marquette advises on $429 billion across 425+ clients with a 99 percent retention rate over the past decade, a number that speaks for itself. The Chicago-based firm is 100 percent employee-owned and runs five U.S. offices with 145+ professionals. Services include investment consulting, DC consulting, OCIO, and private client advisory. Marquette has built a particularly strong franchise with nonprofits, healthcare systems, and endowments, though it also serves public and corporate pensions and insurance companies. CEO Brian Wrubel leads a partner group that includes Chief Compliance Officer Linsey Schoemehl Payne and Director of Research Greg Leonberger; OCIO portfolio strategist Jessica Noviskis appeared on Bloomberg Markets in July 2026 to discuss market conditions.

Focus

Investment consulting for endowments, foundations, healthcare systems, and retirement plans

CRD#21572
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Investment ConsultantSEC Form ADV

Meketa Investment Group

Boston, MA

AUM

$1.8 trillion advised

$9.7 billion (SEC Form ADV Part 2A, as of December 31, 2023)

as of 2024-03

Meketa advises on $1.8 trillion in institutional assets and has been at it since 1978, one of the longer track records in the consulting business. The firm is employee-owned with no proprietary products. Its client base spans corporations, endowments, foundations, public funds, healthcare organizations, and Taft-Hartley plans, but Meketa is best known for advising large public pension systems. Coverage extends across public markets, private markets, real estate, and liquid alternatives, with both consulting and fiduciary management OCIO available. In March 2026, the firm announced a new shareholder addition to its employee-ownership structure.

Focus

Full-service investment consulting and fiduciary management for institutional investors

CRD#110601
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Investment ConsultantFirm-reported

Mercer

New York, NY

AUM

$16.2 trillion advised

Mercer advises on $16.2 trillion in global institutional assets, making it the largest investment consultant in the world by a wide margin. A Marsh McLennan subsidiary, Mercer covers the full consulting spectrum: manager research, asset allocation, portfolio construction, and sustainable investment advisory for pensions, endowments, foundations, insurers, and sovereigns. The firm also runs a sizable OCIO business and an alternatives sourcing platform, but its consulting practice stays non-discretionary. Clients get recommendations and implement themselves. Its manager research database covers thousands of strategies and is one of the most referenced in the industry.

Focus

Global investment consulting across asset allocation, manager research, and portfolio construction for institutional investors

Investment ConsultantSEC Form ADV

Morningstar Investment Management

Chicago, IL

AUM

$265 billion advised

$55 billion (SEC Form ADV Part 2A)

as of 2024-12

Morningstar Investment Management, a subsidiary of Morningstar Inc., advises on approximately $265 billion in institutional and intermediary assets. The firm leverages Morningstar's renowned research platform, including its proprietary Morningstar Analyst Ratings and quantitative assessment tools, to provide manager selection, asset allocation, portfolio construction, and investment consulting services. Operating from Chicago, the firm serves retirement plan sponsors, financial advisors, and institutional investors seeking research-backed advisory solutions. Morningstar Investment Management offers both advisory and managed portfolio services, with its consulting practice distinguished by the depth and transparency of its manager research methodology.

Focus

Research-driven investment consulting with proprietary manager ratings and portfolio analytics

CRD#108031
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Investment ConsultantSEC Form ADV

NEPC

Boston, MA

AUM

$1.7 trillion advised

as of 2024-10

NEPC advises on $1.7 trillion in institutional assets, serving public pensions, endowments, foundations, healthcare systems, insurance companies, Taft-Hartley plans, and corporate retirement plans out of Boston since 1986. The firm is employee-owned with no proprietary products, which keeps its manager recommendations clean of conflicts. NEPC covers the full advisory toolkit, asset allocation, manager research, portfolio construction, risk management, performance monitoring, and also offers discretionary OCIO for institutions that want to delegate implementation. In March 2026, the firm launched a pooled employer plan (PEP) to simplify retirement plan management for smaller organizations, and it named a new head of marketable equities in July 2026.

Focus

Research-driven investment consulting for public funds, endowments, and healthcare systems

CRD#110562
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Investment ConsultantFirm-reported

Prime Buchholz

Portsmouth, NH

AUM

$76 billion advised

Prime Buchholz is an institutional investment consulting firm founded in 1988, advising on approximately $76 billion in assets for foundations, hospitals, schools, pensions, and endowments. Headquartered in Portsmouth, New Hampshire, with offices in Boston and Atlanta, the firm provides investment consulting, hybrid and implemented solutions, outsourced CIO services, and mission-aligned investing. Prime Buchholz offers its PrimePlus managed platform for institutions seeking a turnkey portfolio solution. The firm emphasizes independence, transparency, and custom strategies for each institution, maintaining long-term advisory relationships with nonprofit and mission-driven organizations.

Focus

Institutional investment consulting for foundations, hospitals, schools, and pensions

Investment ConsultantFirm-reported

RVK

Portland, OR

AUM

$3+ trillion advised

RVK is an independent, employee-owned investment consulting firm providing strategic investment advice and co-fiduciary services to corporate and public retirement systems, Taft-Hartley funds, endowments, foundations, and other nonprofit institutions. Headquartered in Portland, Oregon, with regional offices in Boise, Chicago, and New York City, RVK advises on over $3 trillion in institutional assets under advisement. The firm operates as a pure investment consultant without proprietary products or OCIO mandates, differentiating itself through independent, conflict-free advice. RVK is known for its rigorous quantitative research capabilities and long-term client relationships built on transparency and fiduciary accountability. In September 2024, the Pennsylvania State Employees' Retirement System hired RVK, an example of the co-fiduciary mandates the firm is known for.

Focus

Independent investment consulting with co-fiduciary approach for retirement systems and nonprofits

Investment ConsultantFirm-reported

Segal Marco Advisors

New York, NY

AUM

$470 billion advised

Segal Marco Advisors is an investment consulting firm advising on approximately $470 billion in institutional assets, with particular expertise in Taft-Hartley multiemployer plans, public pension funds, endowments, and foundations. Headquartered in New York, the firm was formed through the combination of Segal Advisors and Marco Consulting Group, creating one of the largest consultants serving the union and public sector institutional market. The firm provides non-discretionary investment consulting including asset allocation, manager research and selection, performance monitoring, and alternative investment advisory. Segal Marco is known for its deep expertise in the regulatory and governance requirements specific to multiemployer and public pension funds. Co-Presidents Seth Almaliah and John Marco lead the firm.

Focus

Investment consulting for Taft-Hartley, public pension, and nonprofit institutional investors

Investment ConsultantFirm-reported

Verus

Seattle, WA

AUM

$1.1 trillion advised

Verus advises on over $1.1 trillion in institutional assets, working with public pensions, nonprofits, multi-employer plans, and corporate retirement plans. Founded in 1986 as Wurts & Associates and based in Seattle, the firm provides both non-discretionary consulting and OCIO services. In February 2026, Verus announced a merger with Cerity Partners that extends the platform into private wealth advisory alongside its institutional practice, a combination that reflects the blurring line between institutional consulting and wealth management. The combination formally closed in March 2026.

Focus

Investment consulting and OCIO for public pensions, nonprofits, and multi-employer plans

Investment ConsultantFirm-reported

Willis Towers Watson

London, UK

AUM

$4.0 trillion advised

WTW advises on $4.0 trillion in institutional assets and manages $162 billion in delegated OCIO mandates. The firm operates on an open-architecture model: clients choose between a pure advisory relationship where they retain decision-making authority, or a delegated solution where WTW implements strategy end to end. The consulting practice covers investment strategy, asset allocation, manager research, and monitoring for corporates, public pensions, endowments, insurers, and sovereigns across 40+ countries.

Focus

Global investment advisory with delegated solutions and manager research across public and private markets

SOURCES & METHODOLOGY

Figures are grounded in primary sources where a firm files publicly. Where you see a source label on a firm, that figure is drawn from an SEC Form ADV, an IRS Form 990, a public annual report, or a GLEIF Legal Entity Identifier registry record; where a public filing is available online, the label links to it directly. Firms with no public filing are shown as firm-reported. When a firm publishes a global platform figure larger than its U.S. registered entity, the registered-entity figure is shown alongside it.

Primary filing, linked to the sourceFirm-reported, no public filing

MARKET ANALYSIS

The Global Investment Consultant Landscape

The top five consulting firms alone influence trillions in allocation decisions. For any fund manager raising institutional capital, a consultant relationship is not optional. It is infrastructure.

OCIO assets have grown from under $1 trillion in 2010 to over $3 trillion globally. Mid-market institutions that lack internal investment staff are driving the shift, and consultants are happy to oblige: discretionary mandates mean higher fees and stickier clients.

Alternatives consulting is the fastest-growing segment of the business. Specialists like Aksia, Albourne, and Cliffwater have scaled rapidly by offering depth in PE, private credit, real assets, and hedge funds that generalist firms struggle to match.

Consolidation is concentrating advisory influence. The Verus-Cerity Partners merger and a string of mid-market deals are reducing the number of independent voices, which in turn creates openings for boutique consultants that can credibly pitch specialization and conflict-free advice.

Of the 20 firms profiled here, pension plans, public, corporate, or defined benefit/defined contribution, are a named client base for 16: Mercer, Aon Investments USA Inc., Willis Towers Watson, Callan, NEPC, Verus, Meketa Investment Group, Marquette Associates, RVK, Albourne Partners, Prime Buchholz, CAPTRUST, Cliffwater, Segal Marco Advisors, Morningstar Investment Management, and AndCo Consulting. Endowments and/or foundations are named by 15: Mercer, Aon Investments USA Inc., Willis Towers Watson, Cambridge Associates, Callan, NEPC, Meketa Investment Group, Marquette Associates, RVK, Albourne Partners, Fund Evaluation Group, Prime Buchholz, Cliffwater, Segal Marco Advisors, and AndCo Consulting. A smaller group of 5 names insurance companies specifically: Mercer, Willis Towers Watson, NEPC, Marquette Associates, and Albourne Partners. Taft-Hartley multiemployer plans are named by 5: NEPC, Verus, Meketa Investment Group, RVK, and Segal Marco Advisors.

Headquarters for the 20 profiled firms split across 12 metro areas. New York, Boston, Chicago, and London each host 3: New York (Mercer, Aksia, Segal Marco Advisors), Boston (Cambridge Associates, NEPC, Meketa Investment Group), Chicago (Marquette Associates, Aon Investments USA Inc., Morningstar Investment Management), and London (Willis Towers Watson, Albourne Partners, bfinance). The remaining 8 are single-firm hubs: San Francisco (Callan), Seattle (Verus), Portland (RVK), Cincinnati (Fund Evaluation Group), Portsmouth, NH (Prime Buchholz), Raleigh (CAPTRUST), Marina del Rey (Cliffwater), and Orlando (AndCo Consulting). 3 + 3 + 3 + 3 + 8 = 20.

Beyond this directory, the institutional capital pools these consultants compete to advise are enormous and mostly public record. According to the Investment Company Institute's Quarterly Retirement Market Data report, compiled from Federal Reserve and U.S. Department of Labor data, total US retirement assets stood at $47.6 trillion as of March 31, 2026, including $13.8 trillion in defined contribution plans, $10.0 trillion in government defined benefit plans, the public pension systems that fill much of the client roster for firms like Meketa, Marquette, and RVK, and $3.0 trillion in private-sector defined benefit plans. Every dollar in those pools sits behind an investment committee that a consultant, an OCIO, or an internal staff has to advise.

LOCAL MARKET

Why Global

Consultants advise on $35.7+ trillion and directly shape which managers get institutional money. They are the most consequential gatekeepers in institutional fundraising.

A single "recommend" rating from a major consultant can open billions in commitments across that firm's client base in one fundraising cycle. Many institutional investors treat the consultant shortlist as the starting point, not a supplement.

Consultant relationships are built over years, not quarters. Managers typically engage research teams well before a fundraise, providing portfolio updates, operational transparency, and co-investment access to earn coverage and credibility.

The consultant-to-OCIO shift adds complexity: the same firm may advise some clients non-discretionarily and allocate directly for others. Managers need to handle both engagement models within a single organization.

Frequently Asked Questions

Trust in this industry is measured structurally rather than by a single most-trusted ranking: tenure, employee ownership, client retention, and independence from proprietary products. Of the firms profiled here, several combine multi-decade track records with employee ownership. NEPC has been employee-owned and advising institutions since 1986, with 400+ retainer clients. Marquette Associates is 100 percent employee-owned with a 99 percent client retention rate over the past decade. Callan has operated independently since 1973 with no OCIO offering to create conflicts, and RVK is employee-owned and structured as a co-fiduciary with no proprietary products. Cambridge Associates and Meketa each measure tenure in decades, 1973 and 1978 respectively, with client bases anchored in the endowment and public-pension communities. None of this substitutes for a firm's own due diligence, but structural independence, ownership, and longevity are the factors institutional investors typically screen for first.

Manager selection and research is the core function of investment consulting, and several of the firms profiled here specialize in it. NEPC and Callan each maintain proprietary manager-performance databases used to build client shortlists. bfinance has completed more than 1,900 manager search engagements for over 620 clients across 47 countries. Albourne Partners focuses exclusively on alternatives manager selection, hedge funds, private equity, private credit, and real assets, across 11 global locations. Marquette Associates and Segal Marco Advisors run dedicated manager research teams for their public-pension and Taft-Hartley client bases. For funds raising capital, these are the gatekeepers whose ratings determine which strategies reach institutional shortlists.

Insurers and large pension plans face regulatory and actuarial demands that generalist consultants do not handle well: insurance-specific capital treatment, ERISA fiduciary requirements, and liability-driven investing for defined benefit plans. Of the firms profiled here, several build their practices specifically around this. Aon Investments USA Inc. focuses on corporate defined benefit and defined contribution plans, including liability-driven investment strategy and plan de-risking. NEPC and Marquette Associates both name insurance companies as a client segment alongside their pension and endowment work. Segal Marco Advisors and Meketa specialize in Taft-Hartley multiemployer plans, which carry their own distinct regulatory regime under ERISA. The pattern across all of them: capital-allocation discipline for regulated institutional capital comes from consultants whose teams are structured around a specific regulatory framework, not generalist advisory.

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