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Investor Directory

Investment Consultants in Global

This directory profiles 22 investment consultants advising on over $40 trillion in institutional assets. Mercer, Aon, Willis Towers Watson, Cambridge Associates, and Callan lead the group. Investment consultants sit between institutional capital and the managers who want it. They advise pension funds, endowments, foundations, and healthcare systems on asset allocation, manager selection, and portfolio construction -- but the client keeps decision-making authority. That distinction matters. Unlike OCIOs who manage portfolios directly, consultants research, recommend, and monitor. Many of the largest firms now offer both models, but this directory covers their consulting practices. The numbers are staggering. The industry advises on more than $40 trillion in global institutional assets. Mercer, Aon, Willis Towers Watson, Cambridge Associates, and Callan alone influence trillions in allocation decisions. These are the firms that run manager searches, conduct due diligence, and issue the performance evaluations that determine which funds get institutional money. For a PE firm in market, a "recommend" rating from a major consultant can open billions in commitments from that consultant's client base in a single cycle. The business itself is shifting. Consultants are pushing hard into discretionary OCIO mandates, where fees are higher and relationships stickier. Mid-market institutions that lack internal investment staff are the natural buyers. But the largest pensions and endowments still prefer non-discretionary consulting -- they want independent advice without the conflicts that come with having the same firm both recommend and manage. For alternative managers, the math is clear: 40-50 percent of institutional PE commitments are influenced by consultant recommendations. Ignoring these relationships is expensive.

22 Firms Listed$40.9+ trillion Combined AUM

Data last verified: April 2026

22 firms

Investment Consultantverified

Aksia

New York, NY

AUM

$366 billion supervised

Aksia supervises $366 billion -- $331 billion advisory, $36 billion discretionary -- with a pure focus on alternatives. The New York-based firm handles sourcing, pacing, portfolio construction, operational due diligence, monitoring, and reporting across primaries, SMAs, co-investments, and secondaries. Clients pick their governance model: fully non-discretionary, fully discretionary, or something in between. That flexibility, combined with eight offices spanning New York, London, Tokyo, Hong Kong, Dubai, and beyond, makes Aksia one of the go-to specialists for institutions building out alternatives programs.

Focus

Alternatives-focused investment consulting across hedge funds, private equity, private credit, and real assets

Investment Consultantverified

Albourne Partners

London, UK

AUM

$800 billion advised

Albourne Partners is a specialist global investment consultant focused exclusively on alternative investments, advising institutional investors on approximately $800 billion in hedge fund, private equity, private credit, and real asset allocations. The firm operates across 11 global locations spanning North America, Europe, and Asia. Albourne explicitly does not compete with clients for investment capacity and does not offer OCIO mandates or fund-of-funds products, maintaining strict independence as a non-discretionary advisor. The firm provides portfolio advice, manager research, operational due diligence, fintech solutions, and implementation support. Albourne is particularly valued by large institutions seeking specialized alternatives expertise without the conflicts inherent in firms that both advise and manage capital.

Focus

Specialist alternatives consultant advising on hedge funds, private equity, private credit, and real assets

Investment Consultantverified

AndCo Consulting

Orlando, FL

AUM

$180 billion advised

AndCo Consulting is an independent, employee-owned investment consulting firm advising on approximately $180 billion in institutional assets. Headquartered in Orlando, Florida, AndCo serves public pension funds, endowments, foundations, healthcare systems, and corporate retirement plans across the United States. The firm provides non-discretionary investment consulting including asset allocation, manager research and selection, performance monitoring, and alternative investment advisory. AndCo operates as a pure consulting firm without OCIO, proprietary products, or asset management services, maintaining strict independence in its advisor recommendations. The firm has built a particularly strong presence among mid-sized public pension systems and nonprofit institutions in the southeastern United States.

Focus

Independent investment consulting for public funds, endowments, foundations, and healthcare systems

Investment Consultantverified

Aon Hewitt Investment Consulting

Chicago, IL

AUM

$3.3 trillion advised

Aon Hewitt Investment Consulting, the retirement-focused consulting division within Aon, advises on approximately $3.3 trillion in retirement plan assets globally. The practice provides investment advisory services to corporate defined benefit and defined contribution plans, including asset allocation, liability-driven investment strategy, manager selection, and plan de-risking. While operating under the broader Aon investment platform, this division focuses specifically on retirement plan consulting where the plan sponsor retains fiduciary decision-making authority. The team works with plan governance committees on investment policy statements, target-date fund evaluation, and regulatory compliance across multiple jurisdictions.

Focus

Retirement-focused investment consulting with delegated and advisory solutions for plan sponsors

Investment Consultantverified

Aon Investment Consulting

London, UK

AUM

$4.1 trillion advised

Aon Investment Consulting advises on $4.1 trillion in global institutional assets across corporate and public pensions, endowments, foundations, and insurers. Aon completed the WTW acquisition in 2024, though the investment consulting teams still maintain distinct client relationships. What differentiates Aon is the integration of investment consulting with the parent firm's broader risk and retirement advisory practice -- clients get investment strategy, manager selection, and portfolio monitoring alongside actuarial and enterprise risk capabilities that pure investment consultants cannot offer.

Focus

Institutional investment consulting with integrated risk management and retirement advisory

Investment Consultantverified

bfinance

London, UK

AUM

$330 billion in completed searches

bfinance is an independent investment consultancy that has advised on investments exceeding $330 billion, serving clients with total assets in excess of $9 trillion. Headquartered in London with 12 offices across 47 countries, bfinance provides manager selection, strategic asset allocation, portfolio design, ESG advisory, operational due diligence, fee reviews, and risk reporting. The firm operates purely as an advisory consultant without OCIO or discretionary management services, tailoring solutions to each institutional client. bfinance is known for its competitive manager search process and proprietary analytics platform that evaluates thousands of investment strategies across all asset classes.

Focus

Independent investment consultancy specializing in manager selection, asset allocation, and portfolio design

Investment Consultantverified

Callan

San Francisco, CA

AUM

$3.0 trillion advised

Callan advises on $3.0 trillion in institutional assets from its San Francisco base, serving corporate and public pensions, endowments, and foundations since 1973. Two things set Callan apart. First, its proprietary database -- one of the largest collections of institutional manager performance data in the industry -- and the annual Callan Institutional Investor Survey, which has become a standard reference for asset allocation trends. Second, Callan is a pure advisory firm with no OCIO offering. It does not manage assets, which eliminates the conflicts that come with wearing both hats.

Focus

Independent institutional investment consulting with proprietary research and manager database

Investment Consultantverified

Cambridge Associates

Boston, MA

AUM

$600 billion advised

Cambridge Associates advises on $600 billion across advisory and discretionary mandates, with roots going back to 1973 and a client base anchored by endowments and foundations. The firm offers three models: full discretionary OCIO, non-discretionary advisory, and asset-class-specific mandates spanning PE, hedge funds, real assets, private credit, co-investments, and secondaries. About 300 senior investment professionals staff the platform, averaging 18 years of experience, and the firm holds a 95 percent annual client retention rate. Cambridge's proprietary private investment benchmarks are an industry standard, and its alternatives research is among the deepest in the consulting world.

Focus

Investment consulting and OCIO for endowments, foundations, and private clients with deep alternatives expertise

Investment Consultantverified

CAPTRUST

Raleigh, NC

AUM

$850 billion advised

CAPTRUST is a majority employee-owned investment advisory firm that has ranked number one on Financial Advisor magazine's RIA list for discretionary and non-discretionary AUM for ten consecutive years. The firm advises on approximately $850 billion in institutional and private client assets, providing investment advisory, co-fiduciary, and consulting services to retirement plan sponsors, nonprofit organizations, and institutional investors. Headquartered in Raleigh, North Carolina, CAPTRUST operates more than 40 offices nationwide with over 30 years of experience. While the firm is primarily known as an RIA, its institutional consulting division provides non-discretionary advice to plan sponsors on manager selection, asset allocation, and fiduciary governance.

Focus

Investment advisory and consulting for retirement plan sponsors, nonprofits, and institutional investors

Investment Consultantverified

Cliffwater

Marina del Rey, CA

AUM

$350 billion advised

Cliffwater is an investment advisory firm specializing in alternative investments, advising institutional investors on approximately $350 billion in assets. Headquartered in Marina del Rey, California, Cliffwater provides research, due diligence, and advisory services across private equity, private credit, hedge funds, real assets, and infrastructure. The firm is unique among consultants in that it also manages direct lending strategies through Cliffwater Corporate Lending Fund and related vehicles. Cliffwater is known for its proprietary alternatives database and research platform, and its consulting practice advises public pension funds, endowments, foundations, and other institutional investors on manager selection and portfolio construction in alternatives.

Focus

Alternatives-focused investment consulting and direct lending across private markets

Investment Consultantverified

Fund Evaluation Group

Cincinnati, OH

AUM

$95 billion advised

Fund Evaluation Group, known as FEG, is an investment advisory firm providing both consulting and outsourced CIO services to institutional investors. Headquartered in Cincinnati, Ohio, FEG advises on approximately $95 billion in institutional assets across endowments, foundations, healthcare systems, and other nonprofit organizations. The firm offers two primary service models: a consulting approach where clients retain full decision-making authority while receiving strategic guidance, and an OCIO model where the FEG team works as a full investment office. FEG also offers values-aligned investing solutions, managed portfolios, and proprietary research through its Curio platform.

Focus

Investment consulting and OCIO for endowments, foundations, and healthcare organizations

Investment Consultantverified

Marquette Associates

Chicago, IL

AUM

$429 billion advised

Marquette advises on $429 billion across 425+ clients with a 99 percent retention rate over the past decade -- a number that speaks for itself. The Chicago-based firm is 100 percent employee-owned and runs five U.S. offices with 145+ professionals. Services include investment consulting, DC consulting, OCIO, and private client advisory. Marquette has built a particularly strong franchise with nonprofits, healthcare systems, and endowments, though it also serves public and corporate pensions and insurance companies.

Focus

Investment consulting for endowments, foundations, healthcare systems, and retirement plans

Investment Consultantverified

Meketa Investment Group

Boston, MA

AUM

$1.8 trillion advised

Meketa advises on $1.8 trillion in institutional assets and has been at it since 1978 -- one of the longer track records in the consulting business. The firm is employee-owned with no proprietary products. Its client base spans corporations, endowments, foundations, public funds, healthcare organizations, and Taft-Hartley plans, but Meketa is best known for advising large public pension systems. Coverage extends across public markets, private markets, real estate, and liquid alternatives, with both consulting and fiduciary management OCIO available.

Focus

Full-service investment consulting and fiduciary management for institutional investors

Investment Consultantverified

Mercer

New York, NY

AUM

$16.2 trillion advised

Mercer advises on $16.2 trillion in global institutional assets, making it the largest investment consultant in the world by a wide margin. A Marsh McLennan subsidiary, Mercer covers the full consulting spectrum: manager research, asset allocation, portfolio construction, and sustainable investment advisory for pensions, endowments, foundations, insurers, and sovereigns. The firm also runs a sizable OCIO business and an alternatives sourcing platform, but its consulting practice stays non-discretionary -- clients get recommendations and implement themselves. Its manager research database covers thousands of strategies and is one of the most referenced in the industry.

Focus

Global investment consulting across asset allocation, manager research, and portfolio construction for institutional investors

Investment Consultantverified

Morningstar Investment Management

Chicago, IL

AUM

$265 billion advised

Morningstar Investment Management, a subsidiary of Morningstar Inc., advises on approximately $265 billion in institutional and intermediary assets. The firm leverages Morningstar's renowned research platform, including its proprietary Morningstar Analyst Ratings and quantitative assessment tools, to provide manager selection, asset allocation, portfolio construction, and investment consulting services. Operating from Chicago, the firm serves retirement plan sponsors, financial advisors, and institutional investors seeking research-backed advisory solutions. Morningstar Investment Management offers both advisory and managed portfolio services, with its consulting practice distinguished by the depth and transparency of its manager research methodology.

Focus

Research-driven investment consulting with proprietary manager ratings and portfolio analytics

Investment Consultantverified

NEPC

Boston, MA

AUM

$1.7 trillion advised

NEPC advises on $1.7 trillion in institutional assets, serving public pensions, endowments, foundations, healthcare systems, and corporate retirement plans out of Boston since 1986. The firm is employee-owned with no proprietary products, which keeps its manager recommendations clean of conflicts. NEPC covers the full advisory toolkit -- asset allocation, manager research, portfolio construction, risk management, performance monitoring -- and also offers discretionary OCIO for institutions that want to delegate implementation.

Focus

Research-driven investment consulting for public funds, endowments, and healthcare systems

Investment Consultantverified

Pavilion

Chicago, IL

AUM

$550 billion advised

Pavilion, formerly known as Hewitt EnnisKnupp before its management buyout from Aon, is an independent investment consulting firm advising on approximately $550 billion in institutional assets. The firm provides investment consulting, OCIO, and advisory services to public pension funds, endowments, foundations, corporate retirement plans, and other institutional investors. Headquartered in Chicago, Pavilion is employee-owned and operates without proprietary investment products, maintaining independence in manager research and recommendations. The firm is known for its quantitative research capabilities and deep expertise in advising large public pension systems on asset allocation and alternative investment strategies.

Focus

Investment consulting and OCIO services for public pensions, endowments, and institutional investors

Investment Consultantverified

Prime Buchholz

Portsmouth, NH

AUM

$76 billion advised

Prime Buchholz is an institutional investment consulting firm founded in 1988, advising on approximately $76 billion in assets for foundations, hospitals, schools, pensions, and endowments. Headquartered in Portsmouth, New Hampshire, with offices in Boston and Atlanta, the firm provides investment consulting, hybrid and implemented solutions, outsourced CIO services, and mission-aligned investing. Prime Buchholz offers its PrimePlus managed platform for institutions seeking a turnkey portfolio solution. The firm emphasizes independence, transparency, and custom strategies for each institution, maintaining long-term advisory relationships with nonprofit and mission-driven organizations.

Focus

Institutional investment consulting for foundations, hospitals, schools, and pensions

Investment Consultantverified

RVK

Portland, OR

AUM

$330 billion advised

RVK is an independent, employee-owned investment consulting firm providing strategic investment advice and co-fiduciary services to corporate and public retirement systems, Taft-Hartley funds, endowments, foundations, and other nonprofit institutions. Headquartered in Portland, Oregon, with regional offices in Boise, Chicago, and New York City, RVK advises on approximately $330 billion in institutional assets. The firm operates as a pure investment consultant without proprietary products or OCIO mandates, differentiating itself through independent, conflict-free advice. RVK is known for its rigorous quantitative research capabilities and long-term client relationships built on transparency and fiduciary accountability.

Focus

Independent investment consulting with co-fiduciary approach for retirement systems and nonprofits

Investment Consultantverified

Segal Marco Advisors

New York, NY

AUM

$470 billion advised

Segal Marco Advisors is an investment consulting firm advising on approximately $470 billion in institutional assets, with particular expertise in Taft-Hartley multiemployer plans, public pension funds, endowments, and foundations. Headquartered in New York, the firm was formed through the combination of Segal Advisors and Marco Consulting Group, creating one of the largest consultants serving the union and public sector institutional market. The firm provides non-discretionary investment consulting including asset allocation, manager research and selection, performance monitoring, and alternative investment advisory. Segal Marco is known for its deep expertise in the regulatory and governance requirements specific to multiemployer and public pension funds.

Focus

Investment consulting for Taft-Hartley, public pension, and nonprofit institutional investors

Investment Consultantverified

Verus

Seattle, WA

AUM

$1.1 trillion advised

Verus advises on over $1.1 trillion in institutional assets, working with public pensions, nonprofits, multi-employer plans, and corporate retirement plans. Founded in 1986 as Wurts & Associates and based in Seattle, the firm provides both non-discretionary consulting and OCIO services. In 2025, Verus announced a merger with Cerity Partners that extends the platform into private wealth advisory alongside its institutional practice -- a combination that reflects the blurring line between institutional consulting and wealth management.

Focus

Investment consulting and OCIO for public pensions, nonprofits, and multi-employer plans

Investment Consultantverified

Willis Towers Watson

London, UK

AUM

$4.0 trillion advised

WTW advises on $4.0 trillion in institutional assets and manages $162 billion in delegated OCIO mandates. The firm operates on an open-architecture model: clients choose between a pure advisory relationship where they retain decision-making authority, or a delegated solution where WTW implements strategy end to end. The consulting practice covers investment strategy, asset allocation, manager research, and monitoring for corporates, public pensions, endowments, insurers, and sovereigns across 40+ countries.

Focus

Global investment advisory with delegated solutions and manager research across public and private markets

MARKET ANALYSIS

The Global Investment Consultant Landscape

The top five consulting firms alone influence trillions in allocation decisions. For any fund manager raising institutional capital, a consultant relationship is not optional -- it is infrastructure.

OCIO assets have grown from under $1 trillion in 2010 to over $3 trillion globally. Mid-market institutions that lack internal investment staff are driving the shift, and consultants are happy to oblige: discretionary mandates mean higher fees and stickier clients.

Alternatives consulting is the fastest-growing segment of the business. Specialists like Aksia, Albourne, and Cliffwater have scaled rapidly by offering depth in PE, private credit, real assets, and hedge funds that generalist firms struggle to match.

Consolidation is concentrating advisory influence. The Aon-WTW combination, Verus-Cerity Partners merger, and a string of mid-market deals are reducing the number of independent voices, which in turn creates openings for boutique consultants that can credibly pitch specialization and conflict-free advice.

LOCAL MARKET

Why Global

Consultants advise on $40+ trillion and directly shape which managers get institutional money. They are the most consequential gatekeepers in institutional fundraising.

A single "recommend" rating from a major consultant can open billions in commitments across that firm's client base in one fundraising cycle. Many institutional investors treat the consultant shortlist as the starting point, not a supplement.

Consultant relationships are built over years, not quarters. Managers typically engage research teams well before a fundraise, providing portfolio updates, operational transparency, and co-investment access to earn coverage and credibility.

The consultant-to-OCIO shift adds complexity: the same firm may advise some clients non-discretionarily and allocate directly for others. Managers need to handle both engagement models within a single organization.

Frequently Asked Questions

A consultant researches managers, recommends allocations, and monitors performance, but the client makes the final call. An OCIO takes discretionary control: it makes and implements investment decisions on the client's behalf. Most large firms now offer both, but the economics are different. Consulting fees run lower and are typically retainer- or project-based. OCIO fees are asset-based and include implementation -- which is why consultants are so eager to convert advisory clients into discretionary mandates.

Consultants maintain research databases covering thousands of strategies. Their teams run quantitative analysis, qualitative reviews, operational due diligence, and on-site visits, then assign formal ratings -- typically "recommend," "watch," or "not recommend." When a client needs to fill an allocation, the consultant pulls a shortlist from its rated universe. For institutions with small internal teams, the consultant's shortlist is effectively the decision. Getting rated is the price of admission; staying rated requires ongoing engagement with the research team.

Roughly 40-50 percent of institutional PE commitments trace back to consultant influence. Mercer, Aon, Cambridge, and Callan each advise hundreds or thousands of clients, so one favorable rating can put a fund in front of dozens of potential LPs at once. Beyond the direct sourcing, consultant coverage works as a credibility signal -- it tells allocators that someone independent has vetted the operational infrastructure, process, and track record. For emerging managers, getting on a consultant's radar is often the single most important milestone in building an institutional base.

Four forces are at work. Alternatives have made portfolios complex enough that many investment committees cannot realistically oversee them. Regulatory and fiduciary requirements keep ratcheting up the governance burden. Mid-market institutions often lack the staff for ongoing manager monitoring and rebalancing. And OCIO providers can negotiate better fee terms through aggregated buying power. From the consultant's side, the incentives are obvious: OCIO mandates generate higher fees and lock in clients. That is why every major consulting firm is pushing hard to grow its discretionary book.

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