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What we do

Raise CapitalThe investors who fit, and meetings with them.Source DealsEvery company in your niche, and who owns it.Grow RevenueWe find customers and partners, and who can introduce you.Map the MarketKnow your market before you commit to it.Underwrite and DiligenceWe check a deal's claims before you sign.Partner firmsFor firms running a raise or a search for their own clients.Data ServicesCustom data from public records, kept current.Government Data ServicesUnclaimed property and public records research.

The firm

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Capital formation for fund managers and companies

We find the investors who can write your check, and get you in the room with them.

Praxis Rock Advisors runs capital formation programs for fund managers and companies, from the first investor list to the commitment.

For fund managers and companies worldwide, we start with warm paths (connections you didn't know you had), then personal notes, press, dinners, conferences and roadshows.

Schedule a conversationSend us your deck

How a raise works with us

How a raise runs, left to rightOne line joins six steps: our data, your investors, warm paths first, every channel, meetings and commitments. The line into warm paths first is drawn in oxblood. Six channels fan out under every channel, personal notes first: personal notes, weekly posts, press and bylines, dinners, conferences and roadshows.

  1. Our data

    Over 3 million data points on investors, enriched by 45,000+ investor conversations and checked against every filing and registry.

  2. Your investors

    We list every investor who fits, and name who decides at each firm.

  3. Warm paths first

    Our relationship graph finds who on your team, or among your investors, shares a board, school, employer or past deal with an investor.

  4. Every channel

    Personal notes lead. Every other channel runs alongside.

    • Personal notes
    • Weekly posts
    • Press and bylines
    • Dinners
    • Conferences
    • Roadshows

  5. Meetings

    Interested investors go straight to you.

  6. Commitments

    We follow up until they commit.

What funds and companies get

Your investor list

Every investor who fits, best fits first.

Warm paths

Who on your team, your investors or your network is tied to each new investor, with a note they can forward.

An investor-ready deck

We read your deck as an investor would, and say what to fix.

Under your name and brand

Each note is written for one investor. If your name opens doors, we lead with it.

Content, press and events

Weekly posts and articles in your voice, plus press and events.

A regular call

Every week or two, with a one-page summary after each.

We cover family offices worldwide: who runs them, how they decide, how to reach them.

At the source

80+ primary record sources, SEC filings, Form ADV, Form D, 13F and Form 5500 among them.

Choose how we work with you

On your systems

We work inside your team's own tools.

On our Platform

We operate the Platform behind your raise.

Together

You handle the investors you know. We handle the rest.

The Praxis Rock Platform

Three client cases

Investors engaged

Investors engagedTwo hundred and forty quiet squares, one for each investor engaged.

Closed

Five months, then the closeFive equal cells, one for each month, ending in a solid square in ink where the raise closed.

A company ran its $20MM recapitalization on our Platform: over 240 investors engaged, and it closed in five months.

Before

The investor list beforeOne quiet square for every hundred investors on the old list.

After

The investor list after the rebuildThe same quiet squares, then more in ink: one for every hundred investors the rebuild added.

For its second fund, we rebuilt a manager's investor list, adding about 7,700 investors.

The rest

The rest of the listQuiet squares, one for each of the other names on the list.

Do not invest in funds

Names that do not invest in funds, each crossed throughSquares, each crossed through, one for each name that does not invest in funds.

507 of 911 names on a manager's investor list do not invest in funds; we flagged them, freeing time for the rest.

Real engagements, client names withheld.

Sources and dates
Sources and dates for this page
FigureWhere it comes fromAs of
Over 3 million data points on investorsPraxis Rock count of the data points we hold on investors and their firms.October 2026
45,000+ investor conversationsPraxis Rock count of conversations with investors, from raises for our own funds and for our clients, counted only where an investor answered.October 2026
$20MM raise, over 240 investors engagedOne company's recapitalization, run by the company on the Praxis Rock Platform and closed in five months.
About 7,700 investors addedOne fund manager's investor list for its second fund, rebuilt by Praxis Rock: 17,341 investors before and 25,045 after.
507 of 911 namesOne fund manager's own investor list, each name checked by Praxis Rock.
80+ primary record sourcesPraxis Rock connection inventory, counted source by source; primary sources only: a government, regulator, court, central bank or official register publishes the data.November 2026

Send us your deck. We will show you every investor who fits.

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Not a broker-dealer or placement agent. No transaction-based compensation.

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