We help private-market firms raise capital, source acquisitions and win customers, and we research the markets and deals behind them.
The market never sees us. It sees you.
Senior partners lead it, on systems we built ourselves.
The problem
Every channel is more crowded than it was. More outreach lands every week, conference rooms are fuller, every call competes with ten others. Reaching someone has never been easier; being heard has never been harder. Investing, buying and partnering still come down to trust, so before the first note goes out, we look for the person who already trusts you.
“Nobody wants to talk to an intermediary. They want to talk to the principals.”
A note from a stranger goes straight up the steepest face. Yours goes around it, through people who already know you. Shared history, such as a co-investment or a shared board, gives the approach its opening.
[First name],
Your fund and ours were both in [Company]'s 2021 round, and we have followed it closely since. [The specific reason to talk.]
[Your name]
A shared investment: both firms named in [Company]'s 2021 round, from its filings and the round's announcement.
Goes out under your name. No Praxis mark.
Co-investments and shared boards from the filings, the same employers and schools, your own network and the people already in conversation with you, joined into one map of who knows whom.
Read from the public record and your own network.
What are you working on?
The operation behind your raise, for companies and for funds.
Your investor universe, built from our own investor data and our record of what investors look for and why they pass, checked against every filing and registry, worldwide, and verified to the person who can write the check. Our relationship graph finds the warm paths you didn't know you had: a co-investment, a shared board, a school, an employer. Every approach goes out under your name and brand, written for one investor, from sourced facts.
Ends inInvestors who commit.
The whole niche, not a list.
Every company in your niche, from the official registries and our own pipelines that read each company's website. The owner named, a sourced reason to talk in every note, and every company tracked until it is approached.
Ends inThe company you buy.
What the numbers do not show.
For funds, companies, PE firms and sponsors: on a live deal or under LOI, commercial diligence, a buyer-side read of the CIM, and checks on the people across the table. Before you bid on property or private credit, or take on a partner: the record read against the story you were told.
Ends inA decision made on the record, with the issues to act on before close.
Know the market before you commit to it.
Market maps and investment-committee grade reports that test a thesis: the sector mapped from the public record, the segments worth pursuing, the companies that fit your investment criteria, and what the consensus has wrong.
Ends inA verdict on the thesis, every number sourced, and a short list of potential targets.
Sample report
It corrected the buyer's own belief about who had already rolled up the sector.
Everyone who could bring you revenue, not just buyers.
For companies and funds: the customers who could buy from you, the partners who could sell for you, the people who could send you business, and the investors who own your customers. Each is found in its own records and reached its own way, and every route starts from the warm paths our relationship graph finds.
Ends inCustomers and partners who sign.
The approach
One note is easy to ignore. A name they have read in the press, met at a conference and heard about from someone they trust is not.
We run every channel as one program, in order: the data finds them, the research explains them, the story reaches them first, and the warm path or a note written for that one person opens the conversation. All of it runs under your name and brand: if your name opens doors, we use it; if it is not known yet, our reach and the press get it heard.
Know them
Our own investor data first, checked against every filing and registry: every fund, firm, company or asset in scope, worldwide. The right person named, and what people like them tend to ask.
Each person: what they have backed, filed and said, and why now. For a thesis, the sector itself.
Be known
Positioning, pitch and LP decks, teasers, one-pagers, review of your own CIM or OM, brand and web pages.
Bylines, posts and research under your name, so the name is familiar.
Press and commentary, so they know the name before the approach.
Which conferences matter, who will be there, and meetings set before you arrive.
Hosted evenings, and Echelon, our off-the-record dinners for principals.
Reach them
Our relationship graph finds the paths you didn't know you had: the boards, schools, employers and deals your team shares with each investor.
Each one built from sourced facts about that person.
Paced follow-up, one contact per firm at a time, every conversation tracked to a meeting, and a brief before every call.
Every conversation goes straight to you.
Our own data
Our data and our work reach investors worldwide: North America, the UK and Europe, the Middle East, Asia, Africa and Latin America.
45K+investor conversations, from raising for our own funds and running raises for our clients
Counted only where an investor wrote back, declines included.
Every raise we have run, for our own funds and for clients, has ended in thousands of real conversations: who answered, what they asked, what they look for, why they passed and when the timing turned. No database sells that, and no one can scrape it. It is why our list of who to approach, and what to say first, is sharper than one built from filings alone.
What stays private. No client sees another client's contacts or conversations, and your deal, your materials and your terms stay inside your program.
Depth
Which people in a universe write back.
The questions they put to a manager or a company, so your materials answer them first.
Not a fit, or not now. A not now is revisited when the timing turns; a not a fit is not pitched the same kind of thing again.
People change firms. The conversation does not have to start over.
Breadth
Plus Form D offerings, 13F holdings, EDGAR filings, federal contracts and grants, and campaign-finance filings, kept in our own warehouse on a schedule rather than licensed from a directory. National registries such as the UK's are read live.
Every program makes the next one sharper.
The first program in a sector teaches us who in it answers, what they ask and why they pass. The next one starts from that knowledge of the market, so it reaches the right people sooner.
The first program in a sector
The next one in that sector
Proof
Client names withheld. Every figure from the client file.
Raise Capital
768
investment staff verified, at 97 of 99 target institutions
A fund manager's institutional investor program.
A list of mid-size institutions the fund wanted to reach.
867 people found across all of them, from team pages, investor-relations pages and public filings.
Every name checked against prior outreach, so no one was approached twice.
Three skeptical sample audits, then every name re-checked. 100 removed: wrong employer, or not an investment role.
The investment staff at every institution that has an in-house investment team.
Source Deals
12,410
registered companies in one UK industrial niche, every one read from the national registry
An acquirer's UK origination program.
Every UK company that makes small, mission-critical parts: valves, pumps, bearings, seals.
The niche defined as 31 industry codes, and every active company in them read from the national registry: about 40,000.
Each company's own website read to confirm what it makes. The companies that fit were kept.
32,774 directors named from the registry, at 12,066 of the companies.
Every company the client had already approached set aside: 10,136 had never been approached.
Underwrite and Diligence
9
issues to act on before close, each tied to a data-room request
An investor-side review of a sponsor's offering memorandum, under LOI.
The sponsor's memorandum and model for its investors, and its own research on the category.
Customers' own filings, federal contracts, state registries, court dockets, patents, export rules and earlier versions of the company's website.
The financial model rebuilt from the memorandum, then run on the downside cases.
Independent reviewers tried to break each finding before it reached the client.
The issues, 25 data-room requests each tied to a finding, and 48 ranked add-on candidates.
The catch
Before we take on a client, and before a client commits to a deal, we test what we are told against the registers that would have to agree. Three things that turned up.
Claimed
“A government innovation award.”
The record
The awarding body's own register had no such award. The one award on file was a fraction of the size.
Read from the federal award register and the program's own records, one of 25 marketing claims checked.
Claimed
“A current executive role at a named institution.”
The record
The institution had closed two decades earlier, and the regulator's record of the person's career showed no such role.
Read from the regulator's career record and the institution's closure record.
Claimed
“A fully permitted plant.”
The record
The regulator's own decision had moved the approval to an unrelated company, and the project company had been dissolved while it was still being marketed.
Read from company registries in three jurisdictions, the regulator's decisions, county records and the federal court docket.
Officers, formation and dissolution dates, pulled in three jurisdictions. The project company had been dissolved months earlier.
Its register sits behind a login; its published decisions do not. The approval had moved to another company, and the company we were checking was not named.
Meeting packets showed the permit in the United States had gone to a different operator.
Read in full, not from press coverage: the company and its CEO were defendants in a fraudulent-transfer case.
The patented cooling system was two abandoned applications, held by the CEO personally.
A UCC search run by hand turned up a second secured lender.
Where a search returned nothing, we showed where the name would sit in the register's own listing, and that it was not there.
This file was on a company that asked us to raise capital for it. We run the same checks before we take on a client, and we turned this one down.
Who we are
Partners' prior firms include JPMorgan, Bank of America, Royal Bank of Scotland, The Carlyle Group, Deutsche Bank and the World Bank.
100+clients55+sectors
We have sat on your side of the table. Our partners came up on institutional capital markets teams and worked as principals: running a quantitative hedge fund and raising capital for its funds, and sourcing acquisitions as an independent sponsor. We know what an investor skips, what an owner answers and what an investment committee asks.
Founded and ran Empiric Asset Management, a quantitative hedge fund manager, and raised capital for its funds. Then ran an independent sponsor and merchant bank, invested as a principal in hedge funds and private equity, and built the research systems Praxis runs on. Earlier at The Carlyle Group, Deutsche Bank and the World Bank.
25+ years in institutional capital markets at JPMorgan, Bank of America and Royal Bank of Scotland.
20+ years in investor relations, capital formation and strategic communications. Leads press, content and Echelon.
Former Director of Research at Empiric Asset Management.
The systems behind every door
We built the systems that read the filings, registries, dockets and servicer reports nobody reads in full, from the primary record, and a senior partner decides what they mean.
Data we own, not data we rent.
Our own copy of the federal filings that matter to private markets, plus a map of every state's business, lien, court and licensing systems.
What it will not do: start from an aggregator's copy. Every snapshot is dated.
Every investor read two ways: what the firm's mandate allows, and what this person can actually decide, on the GP side or the LP side. A partner confirms the close calls.
What it will not do: take a job title at face value.
The firm and the person are read separately, then together.
A graph database of who knows whom, read from the record and your network.
Nothing leaves unproven.
Sources captured and fingerprinted, numbers locked to the page they came from, quotes checked word for word. A report ships only when its claims pass.
What it will not do: average two sources that disagree. Conflicts are logged and resolved in the open.
Rival review systems, each blind to the others, check material work. Every finding is kept, and a named partner signs off.
What it will not do: let any author approve its own work, or vote a finding away.
Independent review systems, none sees the others' work, every finding kept, and a named partner signs off.
We measure ourselves.
A change to how we work ships only if it beats the old way on a test held back from the people who made it.
What it will not do: ship on a good feeling.
Not every change makes it.
Data is a means to an end, not an end in itself.
Every door starts from the same research and ends in a commitment or a decision, not a report.
How to work with us
You choose how much of the operation you run. The research behind it does not change.
You Run It
Your own private workspace on The Praxis Rock Platform, walled off for your engagement: your researched targets, every approach drafted for you to edit, and the whole history in one place. Your team takes it out under its own name.
Who runs it: your team
We Build, You Run
Verified, individually written approaches, built for the tools your team already uses.
Who runs it: your team
We Run It
Our team runs the program under your firm's name, and every conversation goes to you.
Who runs it: we do, under your firm's name
Both
Your partners take the priority names, our team covers the rest, and you see one pipeline.
Who runs it: both
Research
The Insights letter. Nothing is gated behind it.
Entry price is the governing variable.Liquidity exists at a price.DPI is trust.
One written fixed fee, scoped before you commit.
Or skip the call and judge us on the work.
| Item | Source | As of |
|---|---|---|
| Hero graphic | Praxis Rock method. A diagram, not data; the noise field is drawn, not measured. | October 2026 |
| 100+ clients, 55+ sectors | Praxis Rock firm records. | October 2026 |
| 45K+ investor conversations | Praxis Rock conversation record since 2016: threads in which an investor-side person wrote back, declines included; for programs since 2023 the investor side is inferred from the mandate. A floor after audit adjustments, counted October 2026. | October 2026 |
| 719 state record systems mapped | Praxis Rock state public-data map, 50 states. | October 2026 |
| 14.6MM Form 5500 filings, 2009 to 2025; 24K registered investment advisers | Praxis Rock warehouse loads of DOL Form 5500 and SEC Form ADV. | October 2026 |
| 3.4MM legal entities | Praxis Rock warehouse load of the GLEIF global legal-entity register. | August 2026 |
| 1.9MM nonprofit returns | Praxis Rock warehouse load of IRS Form 990 returns. | September 2026 |
| 930K+ SBA loans | Praxis Rock load of SBA 7(a) and 504 loan data. | June 2026 |
| Door graphics, channel map and channel table | Praxis Rock method. Diagrams, not data; the sector tile map is drawn, not a real sector, and the channel map shows order, not a schedule. | October 2026 |
| Contour map and draft note | Illustrative. No client data; the draft note is a sample and [Company] is a placeholder. | October 2026 |
| The Relationship Graph | Illustrative network. No people count is claimed. A client graph would be built only inside that client's own environment. | October 2026 |
| The Evidence Spine, Cross-Examination, The Allocator Model, The Proving Ground | Praxis Rock method. | October 2026 |
| 768 investment staff, 97 of 99 institutions, 867 found, 100 removed | Client program file, one fund manager's institutional investor program, anonymized. | June 2026 |
| 12,410 companies, about 40,000 read, 32,774 directors at 12,066 companies, 10,136 never approached | Client program file, UK origination program, anonymized; from the national company registry. | June 2026 file |
| 9 issues, 25 data-room requests, 48 add-on candidates | Praxis Rock diligence brief, one investor-side review of a sponsor's offering memorandum under LOI, anonymized. | September 2026 |
| PE market-entry thesis report (sample) | Praxis Rock sample report, anonymized. | July 2026 |
| The catch: three claims and the permit walk-through | Public registers, regulator decisions, county records and court dockets, checked during diligence and client intake. Anonymized. | 2026 |