Trust and FAQ
How we charge, who owns what, and the rules we work by, answered the same way for every client.
Every conversation, meeting and commitment runs between you and your investors under your name, with Praxis Rock as the infrastructure underneath and no money passing through us.
You
Your name on every meeting and every decision.
Every conversation and meeting, under your name
Commitments and capital, straight to you
Investors
Commit to you directly.
Supports you from underneath
Praxis Rock
The infrastructure underneath your raise.
The same holds when you buy a company or win a customer: the deal is between you and them.
One senior team that runs capital formation programs for fund managers and companies, origination programs for sponsors and acquirers, business development for companies and funds, market maps and thesis reports, and research and underwriting.
The Praxis Rock Platform is the private workspace we set up for each engagement.
Every conversation is yours, and so is the setup it ran on: your workspace, your outreach accounts and your contact history.
No. Praxis Rock LLC is not a broker-dealer or placement agent, and it takes no transaction-based compensation. We run the research and outreach behind your raise under your name, and every relationship stays with you.
Our clients raise the capital, and we help them do it. We do not sell securities or raise capital on a client's behalf: we build the investor universe, prepare each approach and run the program. We negotiate no terms, hold no funds and take no fee tied to capital raised, so we report what we control: conversations started and meetings held.
A placement agent works its own contacts under its own name, and its fee usually depends on what you raise. We build a researched universe for your offering and run the program under your name, so every conversation is yours from the start, and none of our fee depends on what you raise.
A database sells you records and leaves the work to you. We research each name, map the warm paths and run the approach through to the meeting. Anyone can buy data. The work is what gets you in the room.
Praxis Rock LLC is a New York limited liability company, based in New York City.
Fees are set per program and vary with its scope and what you take on: a full program with press, content, events and roadshows carries a different fee from a narrower outreach program. After a short call we send a written scope and a proposal, and the scope and the fee are agreed in writing before you commit. No part of the fee depends on the capital you raise.
The program in the written scope: the research and warm-path map we work from, the materials, outreach across every channel under your name, and follow-through to the meeting. Interested people go straight to you, the same day. Every week or two there is a standing call and a short written summary.
One hire brings one set of contacts and one pair of hands. We bring a researched universe, our relationship graph and a senior team, with no one new to manage. If you want a person inside your team, we can embed one of ours.
The scoping call and the free sample cost nothing, and you see the proposal before you commit. If your raise is too small for the program to pay off, we will tell you on the first call.
Yes, and that is where we start. Our relationship graph maps every shared employer, school, board and co-investment between your team and each investor, then adds your partners' own contacts and the investors already in conversation with your firm. You confirm each real connection, and we draft a note for the mutual contact to forward. For a 506(c) offering, where no shared path exists, we reach out on every channel under your name.
Nobody honest can promise that. Investors decide on their own schedule, and a program runs until they do. If you need the money within weeks, we are not the right fit, and we will say so.
Yours. Outreach goes out under your name and brand, and the relationships it opens stay with you.
No. It is a private workspace we build for one engagement, with the researched names for your raise or search already in it. Your team can work in it, we can run it, or both. You keep every conversation and relationship, with the notes and meeting history.
We work for fund managers, companies, sponsors and acquirers across many sectors. Where we have no track record in your segment, we say so and start with a free sample.
No. Acquisition underwriting shows what an asset has to earn, what could kill the deal and what to ask the seller. It is not an appraisal or an opinion of value, and the decision to buy stays yours.
We may, because we offer no category exclusivity. Each client has its own block list, and its work is walled off from every other client's.
You do. You keep every conversation and relationship, with the notes and meeting history. Each client's work is walled off from every other client's.
We reach only investors who meet your offering's standard, and we make no claims about performance or returns. For a 506(b) offering, which allows no general solicitation, we approach only investors your firm already has a relationship with, as your counsel defines it. Your compliance team can review the work at any stage.
Yes. Before we take a client, we check them against the public record the way we would check a deal, and we have turned down work because of what the checks showed.