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Private equity origination for sponsors and acquirers

We find every company that fits what you want to buy, name the owner, and get you in front of them.

Praxis Rock Advisors runs private equity origination programs for sponsors and acquirers, from the first list of targets to the owner conversation.

Not just a list: we reach every owner for you, through warm paths our relationship graph finds, then personal notes, conferences and events, until they will talk.

How private equity origination works with us

How a sourcing program runs, left to rightOne line joins six steps: our data, your niche, the owner named, warm paths first, direct outreach and the company you buy. The line into warm paths first is drawn in oxblood. Three channels fan out under direct outreach: personal notes, press and bylines (articles and press under your name), and conferences and trade shows.
  1. Our data

    Our own company data, from official registries and pipelines that read each company's website.

  2. Your niche

    Every company that fits your size, location and ownership criteria.

  3. The owner, named

    Who at each company would decide to sell.

  4. Warm paths first

    Our relationship graph finds who already knows each owner, through a shared board, school, employer or past deal.

  5. Direct outreach

    We reach every other owner in your name.

    • Personal notes
    • Press and bylines
    • Conferences and trade shows
  6. The company you buy

    Owners ready to talk come straight to you.

Sources and dates
Sources and dates for this page
What the page saysWhere it comes fromAs of
Our dataOfficial company registries and each company's own website, read by our own pipelines into the Praxis Rock company data.November 2026
The owner, namedOwner, officer and director names in official company filings and on each company's own website.November 2026
Warm paths firstThe Praxis Rock relationship graph: shared boards, schools, employers and past deals.November 2026
All 50 statesPraxis Rock state record searches, counted by state: business registers and licensing boards.November 2026

What a buyer gets

Your niche, mapped

Every company that fits, from official records.

The owner, named

The decision maker at every company.

Warm paths

People who know each owner, and a drafted note asking for an introduction.

Outreach in your name

One note per owner, about their company.

A status list

Where every company stands.

A standing call

Every week or two, with a one-page summary.

At the source

All 50 states: business registers, plus licensing boards in every state and DC.

Who runs your deal search

We run it

The whole program, under your name and brand.

Your team runs it

Your team reaches out on our software, the Praxis Rock Platform.

Both

Your team contacts owners it knows; we handle the rest.

Embedded with you

A Praxis person on your deal team.