Your team, on The Praxis Rock Platform
A private workspace holding our research; your team runs it.
How we work
How a program runs, from the first research to the final yes.
Praxis Rock Advisors runs each program in four stages, through the moment an investor, owner, customer or partner commits. Market maps and diligence end sooner, in a report you can act on.
Outreach programs and research work, stage by stage
Outreach programs
Raise Capital, Source Deals and Grow Revenue
Before you commit
A free sample of research on your market, then a scoping call and a written scope.
Setup
The people who fit, their warm paths, materials and channels, all made ready.
Live
Warm paths from our relationship graph first, then every channel. Interested people go straight to you, same day.
Handover
We hand over what we built, or keep it running.
Research work
Map the Market, and Underwrite and Diligence
Before you commit
A free sample, then a written scope.
The research
We map the market or check the deal, and look hard for what could go wrong.
Delivery
A report, an interactive map or model, and a spreadsheet.
Which channels each service uses, and where it ends
- Every program
- When it helps
- Not used
| Know them | Be known | Reach them | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Data | Research | Materials | Content | Press | Conferences | Events and dinners | Warm network | One-to-one notes | Follow-through | Ends in | |
Raise Capital Capital formation for fund managers and companies | Investors who commit | ||||||||||
Source Deals Private equity origination for sponsors and acquirers | The company you buy | ||||||||||
Grow Revenue Business development for companies and funds | Customers and partners who sign | ||||||||||
Map the Market Market maps and thesis reports | A verdict and a short list of targets | ||||||||||
Underwrite and Diligence Commercial due diligence and acquisition underwriting | Your decision, before you sign | ||||||||||
How the work splits between your team and ours
- Your team
- Our team
- Our person inside your team
- Before you commit
- Setup
- Live
- Handover
Your team, on its own tools
We build the list and notes; your team runs them.
Our team, under your name
We run every channel, and each conversation comes straight to you.
Both
Your team takes the people it already talks to; ours covers the rest.
Embedded with you
A Praxis person inside your team, backed by our researchers and partners.
A standing call and a one-page summary, every week or two
Summary
Sample
- Approaches made
- People reached
- Conversations started
- Meetings
- Coverage
- Next steps
- Conversations started
- Someone asked to talk or to see more.
- Meetings
- A call that took place.
Conflicts, confidentiality and what you keep
Conflicts
No category exclusivity and a block list for each client, both in writing.
What you keep
Every conversation is yours, and so is the setup it ran on: your workspace, your outreach accounts and your contact history.
Between clients
No client sees another client's contacts or conversations. What we learn is used only in aggregate.
Who we're not for
We would rather say no on the first call than disappoint you in month three.
- Raises that must close in 45 to 90 days.
- Outreach programs in markets under about 1,000 possible targets.
- Offerings to investors who do not meet the offering's investor standard.
- Anyone who wants us to negotiate terms, hold funds or take a share of capital raised.
- Anyone who wants an appraisal, fairness opinion, credit rating or investment recommendation.
Sources and dates
| Figure | Where it comes from | As of |
|---|---|---|
| 45 to 90 days | Praxis Rock engagement criteria, set by the partners: a raise that must close this fast is too short for a standing program. | October 2026 |
| 1,000 | Praxis Rock engagement criteria, set by the partners: the fewest possible targets a market needs for a standing program. | October 2026 |