About Praxis Rock Advisors

We ran our own fund and deals before taking on clients.

Praxis Rock Advisors is a New York firm that runs capital formation, deal origination, business development, diligence and market map programs for private-market firms, on its own data and technology.

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Where Praxis Rock comes from

As managers
A quantitative hedge fund
We ran Empiric Asset Management and pitched its funds to investors ourselves.
As buyers
An independent sponsor and merchant bank
We looked for companies to buy as principals, one deal at a time, and underwrote each one ourselves.
For clients
Praxis Rock
Launched in 2023 to do the same work for other firms.

A busy investor or owner makes time for a real reason: a shared history, a trusted introduction, a principal who has done the work. That is why every program starts with our relationship graph and one question: who can make a real introduction to each person on your list?

The partners who run Praxis Rock

Jeff Baehr

Founder & CEO

Founded and ran Empiric Asset Management, a quantitative hedge fund manager, and raised capital for its funds.

Earlier roles at The Carlyle Group, Deutsche Bank, the World Bank and ARIS Capital Management.

Founded Praxis Rock Advisors, built its research systems and the Praxis Rock Platform, and co-founded RueOne Investments, a private equity sponsor.

Stephen Frangione

Managing Director

25+ years in institutional capital markets at JPMorgan, Bank of America and Royal Bank of Scotland.

Served there as a Managing Director, overseeing a 20-person institutional team.

Co-founder of RueOne Investments, a private equity sponsor. Northwestern Kellogg MBA.

Genine Fallon

Managing Director

20+ years in investor relations, capital formation and strategic communications.

Leads our strategic communications, the Echelon dinners and fractional investor relations, where she works inside the client's team.

Member of the Forbes Communications Council.

David Nanidzhanyan

Chief Financial Officer

Former Director of Research at Empiric Asset Management.

Previously a senior analyst at ARIS Capital Management.

Co-founder of RueOne Investments, a private equity sponsor. NYU Economics, magna cum laude.

The standards behind every engagement

People, not firms: Every approach goes to a person who can say yes from their own seat.
What you don't know: Repeating your plan back to you is not research; we show you what you have not seen.
Nothing half built: If we have not done something before, we say so and offer a sample first.
What we control: We report conversations started and meetings held, every week or two.
Our own checks first: Before we take on a client, we run the same checks on them that we run for you, and we have turned work down because of them.

Praxis Rock Advisors at a glance

Our dinner series

Echelon brings family offices and institutional investors together off the record to work through one investment theme. No intermediary noise. Principal to principal.

Echelon

Office and legal name

Legal name: Praxis Rock LLC
Address: 21 West 46th Street, 16th Floor, New York, NY 10036, US
Telephone: +1-646-854-2994

Sources and dates

Sources and dates for this page
Figure	Where it comes from	As of
2023	Praxis Rock firm records; the founding year in the site's entity fact file.	October 2026
25+ and 20	Stephen Frangione's biography on the current praxisrock.com About page: his years in institutional capital markets and the team he oversaw.	October 2026
20+	Genine Fallon's biography on the current praxisrock.com About page.	October 2026

Meet the partners.