About Praxis Rock Advisors
Praxis Rock Advisors is a capital intelligence platform for private markets, founded by Jeff Baehr in New York City. We combine 25+ years of capital markets expertise with proprietary AI and autonomous agent infrastructure to run institutional fundraising and deal origination programs. The numbers: 100+ programs executed, $1.5B+ capital facilitated, 300+ transactions, 5 continents, 55+ verticals.
ABOUT THE FIRM
Why This Firm Exists
Capital intelligence didn't emerge from a thesis. It emerged from watching the same broken process repeat for two decades.
Jeff Baehr spent over a decade inside the institutions that define private capital markets. At The Carlyle Group, he saw how the largest alternative asset managers ran capital formation. At Deutsche Bank, he worked the institutional side of capital markets at scale. At The World Bank, he operated across five continents and 40+ economies. The pattern was the same everywhere: static databases, generic placement agents, cold outreach to people who had no reason to take the call.
The problem was not effort. The firms working capital markets were diligent. The problem was architecture. Every tool in the market treated investor targeting as a search problem: filter a database, export a list, send the emails. But capital formation is not a search problem. It is a trust problem. The question is never "who invests in this asset class." The question is "who will take the meeting, and why."
That question requires a different kind of infrastructure. Not a bigger database. A system that maps how people in the institutional world are actually connected, scores the strength and recency of those connections, and finds the shortest credible path from client to target. A system that knows the difference between a co-investment from last year and one from 2011. A system that tracks signals no commercial database covers, from shared board service at cultural institutions to co-participation in endurance events to private aviation patterns that reveal relationships invisible to any filing.
That is what Jeff built. The data pipelines, the classification engine that models institutional actors below the firm level, the trust graph with 40+ anchor types and calibrated decay models, the outreach architecture that references real connections in every message. He brought in Stephen Frangione, a Managing Director from JPMorgan, Bank of America, and Royal Bank of Scotland with 25+ years running institutional teams, to lead capital markets strategy. The system took years to design because it had to solve problems that only surface when you have run 100+ programs and seen every failure mode firsthand.
Praxis Rock is the firm built around that system.
HOW WE OPERATE
How We Operate
Disintermediation
On the fundraising side, placement agents insert themselves between the GP and the capital. They own the relationships. They control the process. They take 2% of every dollar raised. On the deal origination side, buyside advisors and investment banks source from the same commercial databases every competing buyer uses, and their outreach arrives from a third party, creating a credibility deficit with business owners from the first contact.
The platform removes the intermediary from both sides. Fundraising outreach goes directly from the GP to the allocator. Deal origination outreach goes directly from the buyer to the owner. Every touchpoint runs under the client's brand. Praxis Rock is not a placement agent, not a buyside advisor, and not a registered broker-dealer. The client owns every relationship and data asset. Every piece of intelligence generated during the engagement transfers when the program ends.
Intelligence that compounds
Every program generates intelligence that feeds back into the system. Across 100+ concurrent engagements, the platform knows which contact information is accurate because emails delivered. It knows which investor personas respond to which outreach styles because it tracked conversion rates segmented by persona type, asset class, and geography. It knows which allocators said "not now, try Q3" because timing preferences tag the specific persona at that institution.
This is response intelligence. When a family office principal responds to three climate-focused strategies but ignores two traditional buyout pitches, that preference pattern informs future targeting across every program. When an endowment CIO refers outreach to a colleague, the system creates a new contact, classifies the persona, and records the referral chain as a trust anchor.
None of this intelligence is available from any database vendor. It was generated inside the platform, from live engagements, with real responses. It compounds with every program that runs.
Technology with judgment
The platform runs 40+ trust anchor types with calibrated weights and time-decay models. It identifies super-connectors through betweenness centrality analysis. It detects professional communities, the clusters of people who share institutional history and implicit trust. It tracks unconventional data layers that no commercial database covers: private aviation patterns, art auction co-bidding, museum board overlaps, endurance event co-participation, on-chain governance activity.
Senior partners set the strategy and make the calls that technology alone cannot. Which paths to activate. Which intermediaries to approach. How to frame the ask. When to push and when to wait.
The technology surfaces what no human team could find manually. The practitioners decide what to do with it. The combination is what produces results.
Predictable economics
The client knows the cost before the engagement begins.
There is no incentive misalignment where the advisor benefits from a larger raise or a higher valuation. The firm's economics are simple: deliver results, earn the next engagement.
Client ownership
Every investor profile. Every target company record. Every data asset. Every piece of intelligence gathered during the program. It all belongs to the client.
When a program concludes, the complete dataset transfers. The client can use it internally, share it with their board, or hand it to another advisor. There are no licensing restrictions, no data hostage situations, no "you can look but you can't export."
The platform retains anonymized aggregate intelligence, response patterns and timing preferences, that informs future programs. The client-specific data is theirs. Permanently.
LEADERSHIP
Leadership
Founder & CEO
Jeff spent over a decade in capital formation and deal origination, working across five continents from positions at major global financial institutions and multilateral organizations. $1.5B+ in capital raised. 300+ transactions. The platform he built at Praxis Rock started as an operational problem. The tools available, static databases and cold outreach, didn't match how institutional capital actually moves. So he built something different: a classification engine that models institutional actors below the firm level, a trust graph with 40+ anchor types and calibrated decay models, and data pipelines that track signals from private aviation patterns to art auction co-bidding to endurance event finishes. The unconventional data work, the trust path infrastructure, the outreach architecture: all of it traces back to problems he encountered firsthand running capital programs.
“The system I wished had existed when I was the one who needed it.”
Managing Director
Stephen brings 25+ years of institutional capital markets experience from JPMorgan, Bank of America, and Royal Bank of Scotland, where he served as a Managing Director overseeing a 20-person institutional team. He founded RueOne Investments with Jeff and David. Northwestern Kellogg MBA. FINRA Series 7, 63, 9, 10, and 24. Leads fundraising strategy and capital markets execution.
“The difference between a good fundraise and a failed one is almost never the fund strategy. It is the operational infrastructure behind how you reach the right allocators at the right time. I have seen excellent funds fail to close because the GP could not sustain the outreach discipline alongside running the portfolio.”
Managing Director, IR & Strategic Communications
Genine brings 20+ years of experience in investor relations, capital formation, and strategic communications. Forbes Communications Council member. She leads the Fractional IR practice, embedding within client teams to manage the full conversion process from first meeting to committed capital, and runs the Echelon dinner series for institutional investors and fund managers.
“Getting the first meeting is the easy part. I have watched funds with genuine LP interest stall because nobody was managing the follow-up cadence, the data room updates, the scheduling across time zones. That conversion work is relentless, and most lean GP teams simply cannot sustain it while running a fund.”
The platform is running. The question is whether it is running for you.
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Frequently Asked Questions
Praxis Rock is a capital formation and deal origination firm powered by proprietary intelligence infrastructure. The platform runs autonomous agents that monitor institutional data from primary sources around the clock. A precision classification engine models every institutional actor below the firm level, distinguishing between different investment functions, mandate parameters, and decision-makers within a single organization. A trust graph with 40+ anchor types maps the shortest credible path from client to target, with confidence intervals on every score. The system tracks unconventional relationship signals that no commercial database covers, and it compounds intelligence across 100+ programs. The result is outreach anchored to real connections, directed at the right person in the right function at the right time.
Praxis Rock Advisors was founded in 2023 by Jeff Baehr. Jeff previously worked at The Carlyle Group, Deutsche Bank, and The World Bank. He founded Empiric Asset Management, a quantitative hedge fund, and raised capital for it. He founded RueOne Investments as an independent sponsor and sourced acquisition targets as a principal. He built the platform's data pipelines, autonomous agent infrastructure, and outreach architecture across more than 100 programs.
21 West 46th Street, 16th Floor, New York, NY 10036.
The leadership team includes Jeff Baehr (Founder & CEO, former Carlyle Group, Deutsche Bank, and World Bank), Stephen Frangione (Managing Director, former JPMorgan, Bank of America, and Royal Bank of Scotland, Northwestern Kellogg MBA, FINRA Series 7/63/9/10/24), Genine Fallon (Managing Director of Investor Relations & Strategic Communications, Forbes Communications Council), and David Nanidzhanyan (Chief Financial Officer, Partner at RueOne Investments, NYU Economics Magna Cum Laude, former Director of Research at Empiric Asset Management).
No. Praxis Rock is not a registered broker-dealer and does not operate as a placement agent. The firm does not operate on a success-based compensation model and charges no carried interest or trailing economics. This structure eliminates the incentive misalignment inherent in percentage-of-capital models and ensures the client owns every relationship and data asset generated during the engagement.