Skip to main content

Wealth Management Firms (RIAs) in Omaha

28 wealth management firms are on this list. Of those that report regulatory assets on Form ADV, CWM is the largest: $50.6 billion through CWM, LLC (filed ).

Avior Wealth Management follows with $6.5 billion. The 28 advisers counted report $72.4 billion together; the ten largest hold 93% of it, and half report less than $406 million.

Where the $72.4BN sitsThe 28 firms counted, by size. The bar is each size band's share of the combined dollars.
  1. $25BN and over70%1 firm
  2. $5BN to $10BN9%1 firm
  3. $1BN to $5BN9%3 firms
  4. $500MM to $1BN7%8 firms
  5. Under $500MM5%15 firms

Latest Form ADV of each, filed Jan 2026 to Sep 2026. Read ; sources at the end of the page.

Wealth management firms listedList of November 2026; 28 are wealth managers
28
Combined assets28 counted; as filed to Sep 2026
$72.4BN
Largest: CWMAs filed
$50.6BN
Median firmHalf of the 28 report less
$406MM
Held by the ten largestOf the $72.4BN combined
93%

CWM, Avior Wealth Management and Lutz Financial lead the Omaha wealth management firms by assets

The twenty largest by regulatory assets on their latest Form ADV. Together they report $71.0BN, 98% of the $72.4BN the 28 counted report.

  1. 1

    CWM

    Wealth manager, Omaha, NE

    $50.6BNRegulatory assets, Sep 2026

    47% other individuals, 43% high net worth, 5% businesses

    Individual clients
    52,263
  2. 2

    Avior Wealth Management

    Wealth manager, Omaha, NE

    $6.5BNRegulatory assets, Apr 2026

    76% high net worth, 11% other individuals, 6% pension plans

    Individual clients
    4,775
  3. 3

    Lutz Financial

    Wealth manager, Omaha, NE

    $3.2BNRegulatory assets, Jul 2026

    69% high net worth, 25% pension plans, 4% other individuals

    Individual clients
    845
  4. 4

    Wealthplan Investment Management

    Wealth manager, Omaha, NE

    $2.2BNRegulatory assets, Aug 2026

    54% high net worth, 33% other individuals, 9% pension plans

    Individual clients
    2,068
    Private funds
    2
  5. 5

    Wealthplan Partners

    Wealth manager, Omaha, NE

    $1.1BNRegulatory assets, Jul 2026

    58% high net worth, 39% other individuals, 2% businesses

    Individual clients
    1,677
  6. 6

    Stevens Capital Partners

    Wealth manager, Omaha, NE

    $810MMRegulatory assets, Jul 2026

    59% high net worth, 38% other individuals, 2% businesses

    Individual clients
    661
  7. 7

    Bellwether Wealth

    Wealth manager, Lincoln, NE

    $784MMRegulatory assets, Sep 2026

    70% high net worth, 18% other individuals, 7% businesses

    Individual clients
    482
  8. 8

    Cambridge Advisors

    Wealth manager, Omaha, NE

    $694MMRegulatory assets, Mar 2026

    44% charities, 41% high net worth, 10% other individuals

    Individual clients
    273
  9. 9

    Smart Wealth

    Wealth manager, Omaha, NE

    $686MMRegulatory assets, Aug 2026

    52% high net worth, 35% other individuals, 13% funds (1940 act)

    Individual clients
    990
  10. 10

    America First Investment Advisors

    Wealth manager, Omaha, NE

    $665MMRegulatory assets, Aug 2026

    93% high net worth, 6% other individuals

    Individual clients
    261
  11. 11

    Sequent Planning

    Wealth manager, Omaha, NE

    $589MMRegulatory assets, Aug 2026

    86% other individuals, 14% high net worth

    Individual clients
    6,015
  12. 12

    Prairie Wealth Advisors

    Wealth manager, Omaha, NE

    $558MMRegulatory assets, Jul 2026

    80% high net worth, 12% other individuals, 8% businesses

    Individual clients
    370
    Private funds
    1
  13. 13

    Arkfeld Wealth Strategies

    Wealth manager, Omaha, NE

    $538MMRegulatory assets, Apr 2026

    74% high net worth, 25% other individuals

    Individual clients
    937
  14. 14

    Arnold Weitz & Co

    Wealth manager, Elkhorn, NE

    $438MMRegulatory assets, Feb 2026

    96% other individuals, 4% high net worth

    Individual clients
    34
  15. 15

    Morey & Quinn Wealth Partners

    Wealth manager, Omaha, NE

    $373MMRegulatory assets, Sep 2026

    53% other individuals, 46% high net worth

    Individual clients
    548
  16. 16

    Cornerstone Financial Group

    Wealth manager, Omaha, NE

    $292MMRegulatory assets, Jun 2026

    79% high net worth, 16% other individuals, 4% businesses

    Individual clients
    345
  17. 17

    Hiley Hunt Wealth Management

    Wealth manager, Omaha, NE

    $290MMRegulatory assets, Sep 2026

    76% high net worth, 23% other individuals

    Individual clients
    265
  18. 18

    Nabity-Jensen Investment Management

    Wealth manager, Omaha, NE

    $258MMRegulatory assets, Mar 2026

    94% high net worth, 5% other individuals

    Individual clients
    87
  19. 19

    Bazis Private Wealth

    Wealth manager, Omaha, NE

    $244MMRegulatory assets, Mar 2026

    82% high net worth, 14% other individuals, 2% pension plans

    Individual clients
    210
  20. 20

    Revolution Capital

    Wealth manager, Omaha, NE

    $242MMRegulatory assets, Apr 2026

    83% high net worth, 10% other individuals, 4% businesses

    Individual clients
    184

Regulatory assets each adviser reported in its latest Form ADV. Each pin opens the filing behind the figure; the ranking rule and sources are at the end of the page. Read .

One firm holds 70% of the assets

How the 28 firms counted spread by size: most are small, the dollars sit at the top.

Every firm on one scaleEach dot is one firm's regulatory assets in its latest filing. Every dot is one adviser. Dollar scale is logarithmic.

One dot per firm counted. Read .

The 28 firms, by size
Under $500MM155%$3.5BN
$500MM to $1BN87%$5.3BN
$1BN to $5BN39%$6.5BN
$5BN to $10BN19%$6.5BN
$10BN to $25BN00%$0
$25BN and over170%$50.6BN

Assets each reported in its latest filing; shares are of the $72.4BN combined, one row per firm. Read .

70%

of the assets reported sits with one firm, CWM. The five largest hold 88%; 23 of 28 report under $1 billion.

70%Largest18%Next 412%Other 23
Who the 28 are
  1. Wealth managers28

Kind of each, from its Form ADV (Items 5.G and 6.A), October 2026.

Whose money it isShare of the 28 advisers' assets by type of client
  1. High net worth50%
  2. Other individuals40%
  3. Pension plans5%
  4. Businesses4%
  5. Charities1%
  6. Funds (1940 Act)0%

Client types each adviser reports with its assets, latest filing; sums of filed figures.

Leaders beyond the ranking

Figures the main ranking does not compare: the most individual clients, the most high net worth clients.

The most individual clientsIndividuals each firm advises, high net worth and other, on its latest Form ADV (Item 5.D).
RankNameFigure
1CWM52,263Sep 2026
2Sequent Planning6,015Aug 2026
3Avior Wealth Management4,775Apr 2026
4Wealthplan Investment Management2,068Aug 2026
5Wealthplan Partners1,677Jul 2026
6Keystone Financial Services1,028Apr 2026
7Smart Wealth990Aug 2026
8Arkfeld Wealth Strategies937Apr 2026

Counts of clients as filed; a client is an account holder the adviser counts, not a household.

The most high net worth clientsHigh net worth individuals each firm advises, on its latest Form ADV (Item 5.D).
RankNameFigure
1CWM7,231Sep 2026
2Avior Wealth Management2,288Apr 2026
3Lutz Financial420Jul 2026
4Wealthplan Investment Management375Aug 2026
5Smart Wealth339Aug 2026
6Wealthplan Partners248Jul 2026
7America First Investment Advisors175Aug 2026
8Bellwether Wealth135Sep 2026

Counts of clients as filed; a client is an account holder the adviser counts, not a household.

The list is public. The warm path is not. Schedule a conversation

All 28 wealth management firms

A to Z, with each firm's regulatory assets, its clients, the share of its assets held for individuals and its private funds, each with a pin to its Form ADV.

Showing all 28 firms

Kind
Where
Size
Order
Wealth Management Firms (RIAs) in Omaha 28 firms, A to Z
OfficeAssetsBarClientsIndividualsPrivate funds
America First Investment Advisors
Wealth manager, Omaha, NE.
Detail and sources for America First Investment Advisors

Form ADV of America First Investment Advisors LLC (CRD 106984), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $665MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of America First Investment Advisors LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and publications. Clients (Item 5.D): 261 individuals, 175 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$665MMAug 202626699%
Arkfeld Wealth Strategies
Wealth manager, Omaha, NE.
Detail and sources for Arkfeld Wealth Strategies

Form ADV of Arkfeld Wealth Strategies, L.L.C. (CRD 293175), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $538MM; 8 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 937 individuals, 132 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$538MMApr 2026937100%
Arnold Weitz & Co
Wealth manager, Elkhorn, NE.
Detail and sources for Arnold Weitz & Co

Form ADV of Arnold Weitz & Co (CRD 108026), SEC registered adviser, filed , main office Elkhorn, NE: regulatory assets $438MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 34 individuals, 12 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$438MMFeb 202634100%
Avior Wealth Management
Wealth manager, Omaha, NE.
Detail and sources for Avior Wealth Management

Form ADV of Avior Wealth Management, LLC (CRD 148674), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $6.5BN; 170 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Avior Wealth Management, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and other services. Clients (Item 5.D): 4,775 individuals, 2,288 of them high net worth; individuals hold 87% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$6.5BNApr 20264,89487%
Bazis Private Wealth
Wealth manager, Omaha, NE.
Detail and sources for Bazis Private Wealth

Form ADV of Bazis Private Wealth, LLC (CRD 148605), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $244MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 210 individuals, 84 of them high net worth; individuals hold 95% of its regulatory assets.

Files: SEC Form ADV.

$244MMMar 202621095%
Bellwether Wealth
Wealth manager, Lincoln, NE.
Detail and sources for Bellwether Wealth

Form ADV of Bellwether Advisors, LLC (CRD 300012), SEC registered adviser, filed , main office Lincoln, NE: regulatory assets $784MM; 12 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Bellwether Advisors, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 482 individuals, 135 of them high net worth; individuals hold 87% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$784MMSep 202650487%
Blue Capital
Wealth manager, Omaha, NE.
Detail and sources for Blue Capital

Form ADV of Blue Capital, Inc. (CRD 304083), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $201MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 443 individuals, 52 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$201MMMar 2026443100%
Cambridge Advisors
Wealth manager, Omaha, NE.
Detail and sources for Cambridge Advisors

Form ADV of Cambridge Advisors Inc. (CRD 104851), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $694MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Possible match by name only, not counted: Cambridge Advisors, LLC (CRD 158928), registered adviser, filed , Williamsville, NY.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 273 individuals, 99 of them high net worth; individuals hold 51% of its regulatory assets.

Files: SEC Form ADV.

$694MMMar 202628751%
Cornerstone Financial Group
Wealth manager, Omaha, NE.
Detail and sources for Cornerstone Financial Group

Form ADV of Cornerstone Financial Group,llc (CRD 129246), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $292MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Possible match by name only, not counted: Cornerstone Enterprises, LLC (CRD 324255), registered adviser, filed , Appleton, WI.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 345 individuals, 96 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV.

$292MMJun 202634996%
CWM
Wealth manager, Omaha, NE.
Detail and sources for CWM

Form ADV of CWM, LLC (CRD 155344), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $50.6BN; 1,416 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers and other services. Clients (Item 5.D): 52,263 individuals, 7,231 of them high net worth; individuals hold 90% of its regulatory assets.

Files: SEC Form ADV.

$50.6BNSep 202652,66991%
Ellerbrock-Norris Wealth Strategies
Wealth manager, Omaha, NE.
Detail and sources for Ellerbrock-Norris Wealth Strategies

Form ADV of Ellerbrock-norris Wealth Strategies LLC (CRD 295099), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $172MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting and selection of other advisers. Clients (Item 5.D): 74 individuals, 39 of them high net worth; individuals hold 92% of its regulatory assets.

Files: SEC Form ADV.

$172MMJun 20268592%
Fairway Asset Management
Wealth manager, Omaha, NE.
Detail and sources for Fairway Asset Management

Form ADV of Fairway Asset Management, LLC (CRD 146636), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $117MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 74 individuals, 11 of them high net worth; individuals hold 59% of its regulatory assets.

Files: SEC Form ADV.

$117MMMar 20268359%
Financial Design Group
Wealth manager, Lavista, NE.
Detail and sources for Financial Design Group

Form ADV of Financial Design Group, LLC (CRD 316103), SEC registered adviser, filed , main office Lavista, NE: regulatory assets $113MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and pension consulting. Clients (Item 5.D): 203 individuals, 28 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$113MMJan 202621099%
Hiley Hunt Wealth Management
Wealth manager, Omaha, NE.
Detail and sources for Hiley Hunt Wealth Management

Form ADV of Hiley Hunt Wealth Management, Inc. (CRD 164942), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $290MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and other services. Clients (Item 5.D): 265 individuals, 108 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$290MMSep 202626599%
Intentional Retirement
Wealth manager, Omaha, NE.
Detail and sources for Intentional Retirement

Form ADV of Intentional Retirement, LLC (CRD 310655), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $150MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and other services. Clients (Item 5.D): 288 individuals, 75 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV.

$150MMMar 202629398%
Keystone Financial Services
Wealth manager, Omaha, NE.
Detail and sources for Keystone Financial Services

Form ADV of Keystone Financial Services, LLC (CRD 308397), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $240MM; 11 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Keystone Financial Services, LLC, quarter ended , filed .

Possible match by name only, not counted: Keystone Financial Services (CRD 310623), registered adviser, filed , Loveland, CO.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 1,028 individuals, 30 of them high net worth; individuals hold 95% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$240MMApr 20261,04395%
Leibman Financial Servces
Wealth manager, Louisville, NE.
Detail and sources for Leibman Financial Servces

Form ADV of Leibman Financial Servces, Inc. (CRD 323120), SEC registered adviser, filed , main office Louisville, NE: regulatory assets $173MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 270 individuals, 67 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$173MMJan 2026270100%
Lutz Financial
Wealth manager, Omaha, NE.
Detail and sources for Lutz Financial

Form ADV of Lutz Financial Services, LLC (CRD 117273), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $3.2BN; 23 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Lutz Financial Services, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, management of private funds, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 845 individuals, 420 of them high net worth; individuals hold 73% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$3.2BNJul 20261,03173%
Morey & Quinn Wealth Partners
Wealth manager, Omaha, NE.
Detail and sources for Morey & Quinn Wealth Partners

Form ADV of Morey & Quinn Wealth Partners LLC (CRD 332074), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $373MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 548 individuals, 40 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$373MMSep 202654899%
Nabity-Jensen Investment Management
Wealth manager, Omaha, NE.
Detail and sources for Nabity-Jensen Investment Management

Form ADV of Nabity-jensen Investment Management, Inc. (CRD 128455), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $258MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and other services. Clients (Item 5.D): 87 individuals, 42 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$258MMMar 20269299%
Prairie Wealth Advisors
Wealth manager, Omaha, NE.
Detail and sources for Prairie Wealth Advisors

Form ADV of Prairie Wealth Advisors, Inc. (CRD 165266), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $558MM; 1 private fund, $50MM gross; 12 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, management of private funds and pension consulting. Clients (Item 5.D): 370 individuals, 100 of them high net worth; individuals hold 91% of its regulatory assets.

Files: SEC Form ADV.

$558MMJul 202638991%1
Revolution Capital
Wealth manager, Omaha, NE.
Detail and sources for Revolution Capital

Form ADV of Revolution Capital, LLC (CRD 300496), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $242MM; 8 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting, selection of other advisers and educational seminars. Clients (Item 5.D): 184 individuals, 93 of them high net worth; individuals hold 93% of its regulatory assets.

Files: SEC Form ADV.

$242MMApr 202619293%
Sequent Planning
Wealth manager, Omaha, NE.
Detail and sources for Sequent Planning

Form ADV of Sequent Planning, LLC (CRD 160381), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $589MM; 102 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, pension consulting, selection of other advisers, publications and educational seminars. Clients (Item 5.D): 6,015 individuals, 45 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$589MMAug 20266,015100%
Smart Wealth
Wealth manager, Omaha, NE.
Detail and sources for Smart Wealth

Form ADV of Smart Wealth, LLC (CRD 315496), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $686MM; 41 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Smart Wealth, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, management of registered funds, selection of other advisers, publications, educational seminars and other services. Clients (Item 5.D): 990 individuals, 339 of them high net worth; individuals hold 87% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$686MMAug 20261,01287%
Stevens Capital Partners
Wealth manager, Omaha, NE.
Detail and sources for Stevens Capital Partners

Form ADV of Stevens Capital Partners Inc. (CRD 317517), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $810MM; 21 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and selection of other advisers. Clients (Item 5.D): 661 individuals, 96 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$810MMJul 202668197%
True Measure Wealth Management
Wealth manager, Omaha, NE.
Detail and sources for True Measure Wealth Management

Form ADV of True Measure Wealth Management (CRD 116265), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $242MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 105 individuals, 74 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$242MMMar 2026105100%
Wealthplan Investment Management
Wealth manager, Omaha, NE.
Detail and sources for Wealthplan Investment Management

Form ADV of Wealthplan Investment Management LLC (CRD 311364), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $2.2BN; 2 private funds, $0K gross; 34 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, management of private funds, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 2,068 individuals, 375 of them high net worth; individuals hold 86% of its regulatory assets.

Files: SEC Form ADV.

$2.2BNAug 20262,14586%2
Wealthplan Partners
Wealth manager, Omaha, NE.
Detail and sources for Wealthplan Partners

Form ADV of Wealthplan Partners, LLC (CRD 305026), SEC registered adviser, filed , main office Omaha, NE: regulatory assets $1.1BN; 56 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Wealthplan Partners, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 1,677 individuals, 248 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$1.1BNJul 20261,71196%

Assets are the regulatory assets in the adviser's latest Form ADV (Item 5.F; solid bar). Clients are every client it counts (Item 5.D); Individuals is the share of its assets held for individuals, high net worth and other; private funds are the funds it advises (Item 7.B). Each pin opens the filing behind the figure. The square beside a name opens every figure with its filing and notes.

One firm holds 70% of the money

Five findings from the filings of the 28 firms counted.

  1. 70%

    of the $72.4 billion the 28 firms counted report is one firm's: CWM. Without it, the other 27 report $21.8 billion.

    Assets, latest Form ADV of each; sums of filed figures

  2. $406MM

    is the median: half of the 28 report less, and 23 report under $1 billion.

    Assets, latest Form ADV of each

  3. 3

    private funds are advised by the firms counted; Wealthplan Investment Management advises the most, 2.

    Private funds on each Form ADV (Schedule D); sums of filed figures

  4. 50%

    of their assets is high net worth money; the next largest client type is other individuals, at 40%.

    Client types each adviser reports with its assets; sums of filed figures

  5. 25

    of the 28 have their main office in Douglas County, NE; the next place is Cass County, NE, with 2.

    Main office on each Form ADV

Questions

How many wealth management firms are there in Omaha?

This list holds 28 wealth management firms in the Omaha metro; 28 of them report regulatory assets on Form ADV, $72.4 billion together.

What are the largest wealth management firms in Omaha?

By the regulatory assets they report: CWM $50.6 billion, Avior Wealth Management $6.5 billion, Lutz Financial $3.2 billion, Wealthplan Investment Management $2.2 billion, Wealthplan Partners $1.1 billion.

How much do wealth management firms in Omaha typically manage?

Of the 28 that report, the median reports $406 million in regulatory assets; 23 report under $1 billion.

How do you start a relationship with wealth management firms in Omaha?

Each figure on this page carries a pin that opens the firm's Form ADV, which names its services, its clients and how to reach it. For fund managers and companies raising capital, Praxis Rock runs capital formation programs; see Raise Capital.

Sources and method

Who is listed
28 wealth management firms, 28 are wealth managers. Every SEC registered adviser with a main office in Omaha, NE-IA MSA (Census CBSA 36540) that reports $100 million or more in regulatory assets, half or more of them for individuals, less the firms our other lists carry as another kind.
Ranking rule
The top 20, every total, share and median, the charts and the answers to the questions use one set: the 28 advisers that report regulatory assets in their latest SEC Form ADV, with a main office in the Omaha metro, that the filing itself ties to the row (the CRD the list cites, or the row's own website in Item 1.I), one figure per adviser. A name match with no such tie is shown in the row's detail only, never ranked or counted.
Our arithmetic
The $72.4BN, the median, shares, charts and boards are sums and medians of filed numbers over that one set; 0 firms with a figure outside it stay listed with the figure and the reason.
Pins
Each figure's pin opens the filing it comes from: the adviser's Form ADV as filed, or the SEC filing index of its latest 13F report. The pin's label names the source and its date.
What we searched
On we read every firm's latest Form ADV in the SEC monthly file by its CRD and searched 13F reports by the CIK on its Form ADV record. Of the 28, 28 report on a current Form ADV and 7 file 13F reports.
Words
Each firm's kind is read from its Form ADV: a wealth manager advises individuals and offers financial planning (Items 5.D and 5.G); "also a broker-dealer" where Item 6.A is checked. Firm names only: no person, contact or website is shown.
Sources and dates
FigureSourcePeriod, read
Assets, private funds, client types, main office, employeesSEC Form ADV adviser data, October 2026 report, and each adviser's Form ADV as filed, 28 advisersFilings to 2026-10-01; read 2026-11-06
Reports of listed stocks (13F filer)SEC EDGAR Form 13F, 7 filers, by the CIK on each Form ADVLatest filing; read 2026-11-06
Main office to metroHUD USPS ZIP to county crosswalk, 2026 Q2, and the Census metro delineation, July 2023Read 2026-11-06
LogosNone shown: each firm has a monogramRead 2026-11-06

Cite as: Praxis Rock Advisors, "Wealth Management Firms (RIAs) in Omaha," updated November 6, 2026, praxisrock.com/resources/investors/wealth-management-firms-omaha

Request a correction