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Wealth Management Firms (RIAs) in Des Moines

31 wealth management firms are on this list. Of those that report regulatory assets on Form ADV, Principal Securities is the largest: $17.0 billion through Principal Securities, Inc. (filed ).

Foster Group follows with $4.8 billion. The 31 advisers counted report $34.7 billion together; the ten largest hold 85% of it, and half report less than $299 million.

Updated . Rechecked quarterly; next check . Figures read , as filed to .

Where the $34.7BN sitsThe 31 firms counted, by size. The bar is each size band's share of the combined dollars.
  1. $10BN to $25BN49%1 firm
  2. $1BN to $5BN26%4 firms
  3. $500MM to $1BN10%5 firms
  4. Under $500MM15%21 firms

Latest Form ADV of each, filed Jan 2026 to Oct 2026. Read ; sources at the end of the page.

Wealth management firms listedList of November 2026; 30 are wealth managers and 1 is a wealth manager with a broker-dealer
31
Combined assets31 counted; as filed to Oct 2026
$34.7BN
Largest: Principal SecuritiesAs filed
$17.0BN
Median firmHalf of the 31 report less
$299MM
Held by the ten largestOf the $34.7BN combined
85%

Principal Securities, Foster Group and Gilbert & Cook lead the Des Moines wealth management firms by assets

The twenty largest by regulatory assets on their latest Form ADV. Together they report $32.8BN, 95% of the $34.7BN the 31 counted report.

  1. 1

    Principal Securities

    Wealth manager with a broker-dealer, Des Moines, IA

    $17.0BNRegulatory assets, Mar 2026

    66% other individuals, 32% high net worth, 1% businesses

    Individual clients
    51,650
  2. 2

    Foster Group

    Wealth manager, West Des Moines, IA

    $4.8BNRegulatory assets, Mar 2026

    66% high net worth, 18% other individuals, 8% businesses

    Individual clients
    1,956
  3. 3

    Gilbert & Cook

    Wealth manager, West Des Moines, IA

    $1.7BNRegulatory assets, Jun 2026

    86% high net worth, 8% other individuals, 4% charities

    Individual clients
    879
  4. 4

    Principal Advised Services

    Wealth manager, Des Moines, IA

    $1.4BNRegulatory assets, Jul 2026

    94% other individuals, 6% high net worth

    Individual clients
    23,164
  5. 5

    Legacy Financial Group

    Wealth manager, Des Moines, IA

    $1.0BNRegulatory assets, May 2026

    68% high net worth, 31% other individuals

    Individual clients
    1,450
  6. 6

    Syverson Strege

    Wealth manager, West Des Moines, IA

    $911MMRegulatory assets, Jul 2026

    90% high net worth, 6% other individuals, 4% businesses

    Individual clients
    523
  7. 7

    DMKC Advisory Services

    Wealth manager, Des Moines, IA

    $903MMRegulatory assets, Oct 2026

    47% high net worth, 31% charities, 10% other individuals

    Individual clients
    473
  8. 8

    West Financial Advisors

    Wealth manager, Des Moines, IA

    $674MMRegulatory assets, Feb 2026

    86% high net worth, 10% other individuals, 4% pension plans

    Individual clients
    305
  9. 9

    Merkle Retirement Planning

    Wealth manager, Grimes, IA

    $569MMRegulatory assets, Mar 2026

    64% other individuals, 35% high net worth

    Individual clients
    1,015
  10. 10

    Wealth Advisors of Iowa

    Wealth manager, West Des Moines, IA

    $539MMRegulatory assets, Mar 2026

    75% high net worth, 22% other individuals, 3% businesses

    Individual clients
    532
  11. 11

    Mokosak Advisory Group

    Wealth manager, Urbandale, IA

    $414MMRegulatory assets, Feb 2026

    74% high net worth, 26% other individuals

    Individual clients
    490
  12. 12

    Compass Financial Services

    Wealth manager, West Des Moines, IA

    $407MMRegulatory assets, Apr 2026

    65% high net worth, 34% other individuals

    Individual clients
    1,105
  13. 13

    Midwest Heritage Financial Advisors

    Wealth manager, West Des Moines, IA

    $399MMRegulatory assets, Jan 2026

    84% high net worth, 16% other individuals

    Individual clients
    334
  14. 14

    Boyle Capital

    Wealth manager, West Des Moines, IA

    $342MMRegulatory assets, Jul 2026

    66% high net worth, 30% other individuals, 4% businesses

    Individual clients
    418
  15. 15

    Ballast Capital Advisors

    Wealth manager, West Des Moines, IA

    $329MMRegulatory assets, Mar 2026

    100% high net worth

    Individual clients
    42
  16. 16

    Peterson Financial Group

    Wealth manager, Des Moines, IA

    $299MMRegulatory assets, Feb 2026

    65% other individuals, 33% high net worth, 2% pension plans

    Individual clients
    516
  17. 17

    Vivid Wealth Management

    Wealth manager, West Des Moines, IA

    $291MMRegulatory assets, Mar 2026

    56% high net worth, 44% other individuals

    Individual clients
    434
  18. 18

    Kane Company Wealth Management

    Wealth manager, Johnston, IA

    $285MMRegulatory assets, Apr 2026

    85% high net worth, 14% other individuals

    Individual clients
    198
  19. 19

    Paladin Wealth Partners

    Wealth manager, Clive, IA

    $280MMRegulatory assets, Mar 2026

    91% high net worth, 9% other individuals

    Individual clients
    102
  20. 20

    Wilon Wealth Management

    Wealth manager, Urbandale, IA

    $264MMRegulatory assets, May 2026

    82% high net worth, 16% other individuals, 2% charities

    Individual clients
    350

Regulatory assets each adviser reported in its latest Form ADV. Each pin opens the filing behind the figure; the ranking rule and sources are at the end of the page. Read .

One firm holds half of the assets

How the 31 firms counted spread by size: most are small, the dollars sit at the top.

Every firm on one scaleEach dot is one firm's regulatory assets in its latest filing. Every dot is one adviser. Dollar scale is logarithmic.
Assets of each of the 31 firms counted, log scaleEach dot is one adviser and links to its row. Principal Securities $17.0BN; Foster Group $4.8BN; Gilbert & Cook $1.7BN; median $299MM.$100MM$1BN$10BN$100BNPrincipal Securities: $17.0BNFoster Group: $4.8BNGilbert & Cook: $1.7BNPrincipal Advised Services: $1.4BNLegacy Financial Group: $1.0BNSyverson Strege: $911MMDMKC Advisory Services: $903MMWest Financial Advisors: $674MMMerkle Retirement Planning: $569MMWealth Advisors of Iowa: $539MMMokosak Advisory Group: $414MMCompass Financial Services: $407MMMidwest Heritage Financial Advisors: $399MMBoyle Capital: $342MMBallast Capital Advisors: $329MMPeterson Financial Group: $299MMVivid Wealth Management: $291MMKane Company Wealth Management: $285MMPaladin Wealth Partners: $280MMWilon Wealth Management: $264MMFive Talents Financial Management Group: $256MMLSB Wealth Management: $229MMWeis Advisory: $226MMAO Wealth Advisory: $213MMForrest Financial Services: $154MMVan Diest Capital: $144MMAcadia Legacy Group: $133MMBSC Capital Partners: $126MMIowa Wealth Management: $124MMTaber Asset Management: $110MMAltitude Capital Management: $104MMPrincipal Securities $17.0BNFoster Group $4.8BNGilbert & Cook $1.7BNMedian $299MMAssets of each of the 31 firms counted, log scaleEach dot is one adviser and links to its row. Principal Securities $17.0BN; Foster Group $4.8BN; Gilbert & Cook $1.7BN; median $299MM.$1BN$100BNPrincipal Securities $17.0BNMedian $299MM

One dot per firm counted. Read .

The 31 firms, by size
Under $500MM2115%$5.1BN
$500MM to $1BN510%$3.6BN
$1BN to $5BN426%$8.9BN
$5BN to $10BN00%$0
$10BN to $25BN149%$17.0BN
$25BN and over00%$0

Assets each reported in its latest filing; shares are of the $34.7BN combined, one row per firm. Read .

49%

of the assets reported sits with one firm, Principal Securities. The five largest hold 75%; 26 of 31 report under $1 billion.

49%Largest26%Next 425%Other 26
Who the 31 are
  1. Wealth managers30
  2. Wealth manager with a broker-dealer1

Kind of each, from its Form ADV (Items 5.G and 6.A), October 2026.

Whose money it isShare of the 31 advisers' assets by type of client
  1. High net worth49%
  2. Other individuals46%
  3. Businesses2%
  4. Charities2%
  5. Banks0%
  6. Pension plans0%

Client types each adviser reports with its assets, latest filing; sums of filed figures.

Leaders beyond the ranking

Figures the main ranking does not compare: the most individual clients, the most high net worth clients.

The most individual clientsIndividuals each firm advises, high net worth and other, on its latest Form ADV (Item 5.D).
RankNameFigure
1Principal Securities51,650Mar 2026
2Principal Advised Services23,164Jul 2026
3Foster Group1,956Mar 2026
4Legacy Financial Group1,450May 2026
5Compass Financial Services1,105Apr 2026
6Five Talents Financial Management Group1,039Mar 2026
7Merkle Retirement Planning1,015Mar 2026
8Gilbert & Cook879Jun 2026

Counts of clients as filed; a client is an account holder the adviser counts, not a household.

The most high net worth clientsHigh net worth individuals each firm advises, on its latest Form ADV (Item 5.D).
RankNameFigure
1Principal Securities2,638Mar 2026
2Foster Group715Mar 2026
3Gilbert & Cook421Jun 2026
4Compass Financial Services317Apr 2026
5Legacy Financial Group314May 2026
6Syverson Strege296Jul 2026
7Merkle Retirement Planning287Mar 2026
8DMKC Advisory Services254Oct 2026

Counts of clients as filed; a client is an account holder the adviser counts, not a household.

The list is public. The warm path is not. Schedule a conversation

All 31 wealth management firms

A to Z, with each firm's regulatory assets, its clients, the share of its assets held for individuals and its private funds, each with a pin to its Form ADV.

Showing all 31 firms

Kind
Size
Order
Wealth Management Firms (RIAs) in Des Moines 31 firms, A to Z
OfficeAssetsBarClientsIndividualsPrivate funds
Acadia Legacy Group
Wealth manager, Clive, IA.
Detail and sources for Acadia Legacy Group

Form ADV of Acadia Legacy Group, LLC (CRD 291481), SEC registered adviser, filed , main office Clive, IA: regulatory assets $133MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and other services. Clients (Item 5.D): 45 individuals, 18 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$133MMMar 202645100%
Altitude Capital Management
Wealth manager, Des Moines, IA.
Detail and sources for Altitude Capital Management

Form ADV of Altitude Capital Management LLC (CRD 329366), SEC registered adviser, filed , main office Des Moines, IA: regulatory assets $104MM; 28 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 488 individuals, 128 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$104MMOct 2026488100%
AO Wealth Advisory
Wealth manager, Urbandale, IA.
Detail and sources for AO Wealth Advisory

Form ADV of A.O. Wealth Advisory,llc (CRD 288301), SEC registered adviser, filed , main office Urbandale, IA: regulatory assets $213MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and educational seminars. Clients (Item 5.D): 298 individuals, 60 of them high net worth; individuals hold 93% of its regulatory assets.

Files: SEC Form ADV.

$213MMFeb 202631193%
Ballast Capital Advisors
Wealth manager, West Des Moines, IA.
Detail and sources for Ballast Capital Advisors

Form ADV of Ballast Capital Advisors LLC (CRD 282369), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $329MM; 7 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 42 individuals, 42 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$329MMMar 202642100%
Boyle Capital
Wealth manager, West Des Moines, IA.
Detail and sources for Boyle Capital

Form ADV of Boyle Capital Management, L.L.C. (CRD 132416), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $342MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Boyle Capital Management, L.L.C., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 418 individuals, 87 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F (last for 2016).

$342MMJul 202642396%
BSC Capital Partners
Wealth manager, West Des Moines, IA.
Detail and sources for BSC Capital Partners

Form ADV of BSC Capital Partners, LLC (CRD 284338), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $126MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and other services. Clients (Item 5.D): 321 individuals, 33 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$126MMJun 2026321100%
Compass Financial Services
Wealth manager, West Des Moines, IA.
Detail and sources for Compass Financial Services

Form ADV of Compass Financial Services, Inc. (CRD 109441), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $407MM; 12 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Compass Financial Services, Inc., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 1,105 individuals, 317 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$407MMApr 20261,10599%
DMKC Advisory Services
Wealth manager, Des Moines, IA.
Detail and sources for DMKC Advisory Services

Form ADV of DMKC Advisory Services, LLC (CRD 145112), SEC registered adviser, filed , main office Des Moines, IA: regulatory assets $903MM; 13 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 473 individuals, 254 of them high net worth; individuals hold 58% of its regulatory assets.

Files: SEC Form ADV.

$903MMOct 202650058%
Five Talents Financial Management Group
Wealth manager, West Des Moines, IA.
Detail and sources for Five Talents Financial Management Group

Form ADV of Five Talents Financial Management Group LLC (CRD 307987), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $256MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers, educational seminars and other services. Clients (Item 5.D): 1,039 individuals, 47 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$256MMMar 20261,039100%
Forrest Financial Services
Wealth manager, Windsor Heights, IA.
Detail and sources for Forrest Financial Services

Form ADV of Forrest Financial Services L.L.C. (CRD 117546), SEC registered adviser, filed , main office Windsor Heights, IA: regulatory assets $154MM; 2 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and portfolio management for businesses and institutions. Clients (Item 5.D): 100 individuals, 46 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$154MMMar 2026100100%
Foster Group
Wealth manager, West Des Moines, IA.
Detail and sources for Foster Group

Form ADV of Foster Group, Inc. (CRD 107148), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $4.8BN; 93 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Foster Group, Inc., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 1,956 individuals, 715 of them high net worth; individuals hold 84% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$4.8BNMar 20262,10184%
Gilbert & Cook
Wealth manager, West Des Moines, IA.
Detail and sources for Gilbert & Cook

Form ADV of Gilbert & Cook, Inc. (CRD 283112), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $1.7BN; 32 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Gilbert & Cook, Inc., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting and selection of other advisers. Clients (Item 5.D): 879 individuals, 421 of them high net worth; individuals hold 94% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$1.7BNJun 202690194%
Iowa Wealth Management
Wealth manager, West Des Moines, IA.
Detail and sources for Iowa Wealth Management

Form ADV of Iowa Wealth Management, LLC (CRD 286435), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $124MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and educational seminars. Clients (Item 5.D): 136 individuals, 38 of them high net worth; individuals hold 92% of its regulatory assets.

Files: SEC Form ADV.

$124MMFeb 202614292%
Kane Company Wealth Management
Wealth manager, Johnston, IA.
Detail and sources for Kane Company Wealth Management

Form ADV of Kane Company Wealth Management, Inc. (CRD 115756), SEC registered adviser, filed , main office Johnston, IA: regulatory assets $285MM; 5 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 198 individuals, 78 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV.

$285MMApr 202619899%
Legacy Financial Group
Wealth manager, Des Moines, IA.
Detail and sources for Legacy Financial Group

Form ADV of Legacy Financial Group, LLC (CRD 154927), SEC registered adviser, filed , main office Des Moines, IA: regulatory assets $1.0BN; 18 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Legacy Financial Group, LLC, quarter ended , filed .

Possible match by name only, not counted: The Legacy Financial Group, Inc. (CRD 135059), registered adviser, filed , Tulsa, OK.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers and educational seminars. Clients (Item 5.D): 1,450 individuals, 314 of them high net worth; individuals hold 99% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$1.0BNMay 20261,45299%
LSB Wealth Management
Wealth manager, Ankeny, IA.
Detail and sources for LSB Wealth Management

Form ADV of LSB Capital Management, Inc. (CRD 310466), SEC registered adviser, filed , main office Ankeny, IA: regulatory assets $229MM; 11 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and other services. Clients (Item 5.D): 383 individuals, 157 of them high net worth; individuals hold 51% of its regulatory assets.

Files: SEC Form ADV.

$229MMAug 202638351%
Merkle Retirement Planning
Wealth manager, Grimes, IA.
Detail and sources for Merkle Retirement Planning

Form ADV of Elite Retirement Planning, LLC (CRD 297942), SEC registered adviser, filed , main office Grimes, IA: regulatory assets $569MM; 30 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers, publications and educational seminars. Clients (Item 5.D): 1,015 individuals, 287 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$569MMMar 20261,019100%
Midwest Heritage Financial Advisors
Wealth manager, West Des Moines, IA.
Detail and sources for Midwest Heritage Financial Advisors

Form ADV of Midwest Heritage Bank, FSB (CRD 306308), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $399MM; 6 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Midwest Heritage Bank, FSB, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 334 individuals, 115 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$399MMJan 2026334100%
Mokosak Advisory Group
Wealth manager, Urbandale, IA.
Detail and sources for Mokosak Advisory Group

Form ADV of Mokosak Advisory Group, LLC (CRD 287538), SEC registered adviser, filed , main office Urbandale, IA: regulatory assets $414MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Mokosak Advisory Group, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 490 individuals, 133 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$414MMFeb 2026490100%
Paladin Wealth Partners
Wealth manager, Clive, IA.
Detail and sources for Paladin Wealth Partners

Form ADV of Paladin Advisory Group, LLC (CRD 285303), SEC registered adviser, filed , main office Clive, IA: regulatory assets $280MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Paladin Advisory Group, LLC, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 102 individuals, 59 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$280MMMar 2026102100%
Peterson Financial Group
Wealth manager, Des Moines, IA.
Detail and sources for Peterson Financial Group

Form ADV of Peterson Financial Group, Inc. (CRD 169519), SEC registered adviser, filed , main office Des Moines, IA: regulatory assets $299MM; 11 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers and educational seminars. Clients (Item 5.D): 516 individuals, 64 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV.

$299MMFeb 202652298%
Principal Advised Services
Wealth manager, Des Moines, IA.
Detail and sources for Principal Advised Services

Form ADV of Principal Advised Services, LLC (CRD 297324), SEC registered adviser, filed , main office Des Moines, IA: regulatory assets $1.4BN; 383 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning and portfolio management for individuals. Clients (Item 5.D): 23,164 individuals, 64 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$1.4BNJul 202623,164100%
Principal Securities
Wealth manager with a broker-dealer, Des Moines, IA.
Detail and sources for Principal Securities

Form ADV of Principal Securities, Inc. (CRD 1137), SEC registered adviser, filed , main office Des Moines, IA: regulatory assets $17.0BN; 1,464 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Principal Securities, Inc., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers and educational seminars. Clients (Item 5.D): 51,650 individuals, 2,638 of them high net worth; individuals hold 98% of its regulatory assets. It is also registered as a broker-dealer (Item 6.A).

Files: SEC Form ADV, SEC Form 13F.

$17.0BNMar 202651,94198%
Syverson Strege
Wealth manager, West Des Moines, IA.
Detail and sources for Syverson Strege

Form ADV of Syverson Strege & Company (CRD 109228), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $911MM; 15 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of Syverson Strege & Company, quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers and other services. Clients (Item 5.D): 523 individuals, 296 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$911MMJul 202652896%
Taber Asset Management
Wealth manager, Des Moines, IA.
Detail and sources for Taber Asset Management

Form ADV of Taber Asset Management L.L.C. (CRD 115849), SEC registered adviser, filed : regulatory assets $110MM; 4 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and educational seminars. Clients (Item 5.D): 101 individuals, 101 of them high net worth; individuals hold 94% of its regulatory assets. Placed by the city of its main office on its SEC record, since its Form ADV withholds the address as a residence.

Files: SEC Form ADV.

$110MMMay 202610294%
Van Diest Capital
Wealth manager, Polk City, IA.
Detail and sources for Van Diest Capital

Form ADV of Van Diest Capital, LLC (CRD 334743), SEC registered adviser, filed , main office Polk City, IA: regulatory assets $144MM; 8 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, portfolio management for businesses and institutions and pension consulting. Clients (Item 5.D): 429 individuals, 70 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$144MMAug 202646797%
Vivid Wealth Management
Wealth manager, West Des Moines, IA.
Detail and sources for Vivid Wealth Management

Form ADV of Vivid Wealth Management, LLC (CRD 322974), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $291MM; 3 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and educational seminars. Clients (Item 5.D): 434 individuals, 93 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$291MMMar 2026434100%
Wealth Advisors of Iowa
Wealth manager, West Des Moines, IA.
Detail and sources for Wealth Advisors of Iowa

Form ADV of Wealth Advisors of Iowa, LLC (CRD 115088), SEC registered adviser, filed , main office West Des Moines, IA: regulatory assets $539MM; 12 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, selection of other advisers, educational seminars and other services. Clients (Item 5.D): 532 individuals, 149 of them high net worth; individuals hold 97% of its regulatory assets.

Files: SEC Form ADV.

$539MMMar 202655097%
Weis Advisory
Wealth manager, Clive, IA.
Detail and sources for Weis Advisory

Form ADV of Weis Advisory, LLC (CRD 217517), SEC registered adviser, filed , main office Clive, IA: regulatory assets $226MM; 9 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and pension consulting. Clients (Item 5.D): 716 individuals, 131 of them high net worth; individuals hold 100% of its regulatory assets.

Files: SEC Form ADV.

$226MMMar 2026716100%
West Financial Advisors
Wealth manager, Des Moines, IA.
Detail and sources for West Financial Advisors

Form ADV of West Financial Advisors, L.L.C. (CRD 142265), SEC registered adviser, filed , main office Des Moines, IA: regulatory assets $674MM; 8 employees.

Tied to this row by the CRD the list cites from the filing.

Listed stocks, Form 13F-HR of West Financial Advisors, L.L.C., quarter ended , filed .

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals, publications and educational seminars. Clients (Item 5.D): 305 individuals, 167 of them high net worth; individuals hold 96% of its regulatory assets.

Files: SEC Form ADV, SEC Form 13F.

$674MMFeb 202630596%
Wilon Wealth Management
Wealth manager, Urbandale, IA.
Detail and sources for Wilon Wealth Management

Form ADV of Binnacle Investments, Inc. (CRD 313185), SEC registered adviser, filed , main office Urbandale, IA: regulatory assets $264MM; 8 employees.

Tied to this row by the CRD the list cites from the filing.

Services on its Form ADV (Item 5.G): financial planning, portfolio management for individuals and selection of other advisers. Clients (Item 5.D): 350 individuals, 130 of them high net worth; individuals hold 98% of its regulatory assets.

Files: SEC Form ADV.

$264MMMay 202635498%

Assets are the regulatory assets in the adviser's latest Form ADV (Item 5.F; solid bar). Clients are every client it counts (Item 5.D); Individuals is the share of its assets held for individuals, high net worth and other; private funds are the funds it advises (Item 7.B). Each pin opens the filing behind the figure. The square beside a name opens every figure with its filing and notes.

One firm holds half of the money

Three findings from the filings of the 31 firms counted.

  1. 49%

    of the $34.7 billion the 31 firms counted report is one firm's: Principal Securities. Without it, the other 30 report $17.6 billion.

    Assets, latest Form ADV of each; sums of filed figures

  2. $299MM

    is the median: half of the 31 report less, and 26 report under $1 billion.

    Assets, latest Form ADV of each

  3. 49%

    of their assets is high net worth money; the next largest client type is other individuals, at 46%.

    Client types each adviser reports with its assets; sums of filed figures

Questions

How many wealth management firms are there in Des Moines?

This list holds 31 wealth management firms in the Des Moines metro; 31 of them report regulatory assets on Form ADV, $34.7 billion together.

What are the largest wealth management firms in Des Moines?

By the regulatory assets they report: Principal Securities $17.0 billion, Foster Group $4.8 billion, Gilbert & Cook $1.7 billion, Principal Advised Services $1.4 billion, Legacy Financial Group $1.0 billion.

How much do wealth management firms in Des Moines typically manage?

Of the 31 that report, the median reports $299 million in regulatory assets; 26 report under $1 billion.

How do you start a relationship with wealth management firms in Des Moines?

Each figure on this page carries a pin that opens the firm's Form ADV, which names its services, its clients and how to reach it. For fund managers and companies raising capital, Praxis Rock runs capital formation programs; see Raise Capital.

Sources and method

Who is listed
31 wealth management firms, 30 are wealth managers and 1 is a wealth manager with a broker-dealer. Every SEC registered adviser with a main office in Des Moines-West Des Moines, IA MSA (Census CBSA 19780) that reports $100 million or more in regulatory assets, half or more of them for individuals, less the firms our other lists carry as another kind.
Ranking rule
The top 20, every total, share and median, the charts and the answers to the questions use one set: the 31 advisers that report regulatory assets in their latest SEC Form ADV, with a main office in the Des Moines metro, that the filing itself ties to the row (the CRD the list cites, or the row's own website in Item 1.I), one figure per adviser. A name match with no such tie is shown in the row's detail only, never ranked or counted.
Our arithmetic
The $34.7BN, the median, shares, charts and boards are sums and medians of filed numbers over that one set; 0 firms with a figure outside it stay listed with the figure and the reason.
Pins
Each figure's pin opens the filing it comes from: the adviser's Form ADV as filed, or the SEC filing index of its latest 13F report. The pin's label names the source and its date.
What we searched
On we read every firm's latest Form ADV in the SEC monthly file by its CRD and searched 13F reports by the CIK on its Form ADV record. Of the 31, 31 report on a current Form ADV and 11 file 13F reports.
Words
Each firm's kind is read from its Form ADV: a wealth manager advises individuals and offers financial planning (Items 5.D and 5.G); "also a broker-dealer" where Item 6.A is checked. Firm names only: no person, contact or website is shown.
Sources and dates
FigureSourcePeriod, read
Assets, private funds, client types, main office, employeesSEC Form ADV adviser data, October 2026 report, and each adviser's Form ADV as filed, 31 advisersFilings to 2026-10-01; read 2026-11-06
Reports of listed stocks (13F filer)SEC EDGAR Form 13F, 11 filers, by the CIK on each Form ADVLatest filing; read 2026-11-06
Main office to metroHUD USPS ZIP to county crosswalk, 2026 Q2, and the Census metro delineation, July 2023Read 2026-11-06
LogosNone shown: each firm has a monogramRead 2026-11-06

Cite as: Praxis Rock Advisors, "Wealth Management Firms (RIAs) in Des Moines," updated November 6, 2026, praxisrock.com/resources/investors/wealth-management-firms-des-moines

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