Wealth Management Firms (RIAs) in Greensboro
15 wealth management firms are on this list. Of those that report regulatory assets on Form ADV, Smith Salley Wealth Management is the largest: $2.9 billion through Smith, Salley & Associates, LLC (filed ).
Holderness Investments Co follows with $661 million. The 15 advisers counted report $7.5 billion together; the ten largest hold 89% of it, and half report less than $322 million.
Updated . Rechecked quarterly; next check . Figures read , as filed to .
- $1BN to $5BN39%1 firm
- $500MM to $1BN24%3 firms
- Under $500MM37%11 firms
Latest Form ADV of each, filed Jan 2026 to Sep 2026. Read ; sources at the end of the page.
- Wealth management firms listedList of November 2026; 15 are wealth managers
- 15
- Combined assets15 counted; as filed to Sep 2026
- $7.5BN
- Median firmHalf of the 15 report less
- $322MM
- Held by the ten largestOf the $7.5BN combined
- 89%
Smith Salley Wealth Management, Holderness Investments Co and 1808 Capital Partners lead the Greensboro wealth management firms by assets
The fifteen largest by regulatory assets on their latest Form ADV. Together they report $7.5BN, 100% of the $7.5BN the 15 counted report.
- 1
Smith Salley Wealth Management
Wealth manager, Greensboro, NC
$2.9BNRegulatory assets, Sep 2026
86% high net worth, 6% other individuals, 6% businesses
- 2
Holderness Investments Co
Wealth manager, Greensboro, NC
$661MMRegulatory assets, Mar 2026
75% high net worth, 17% other individuals, 3% charities
- 3
1808 Capital Partners
Wealth manager, Greensboro, NC
$645MMRegulatory assets, Sep 2026
86% high net worth, 9% other individuals, 4% businesses
- 4
Zuraw Financial Advisors
Wealth manager, Greensboro, NC
$520MMRegulatory assets, Feb 2026
76% high net worth, 18% businesses, 6% other individuals
- 5
Spartan Planning Group
Wealth manager, Greensboro, NC
$384MMRegulatory assets, Mar 2026
82% high net worth, 12% other individuals, 6% pension plans
- 6
Cascades Capital Asset Management
Wealth manager, Greensboro, NC
$383MMRegulatory assets, Mar 2026
72% high net worth, 17% other individuals, 10% pension plans
- 7
Capital Management
Wealth manager, Greensboro, NC
$383MMRegulatory assets, Mar 2026
81% high net worth, 10% other individuals, 8% pension plans
- 8
Financial Transparency
Wealth manager, Greensboro, NC
$322MMRegulatory assets, Jul 2026
72% high net worth, 20% other individuals, 8% pension plans
- 9
Carolina Financial Advisors
Wealth manager, Greensboro, NC
$241MMRegulatory assets, May 2026
50% other individuals, 49% high net worth
- 10
Level Wealth Management
Wealth manager, Greensboro, NC
$237MMRegulatory assets, Jan 2026
98% high net worth, 2% other individuals
- 11
Smith Partners Wealth Management
Wealth manager, Greensboro, NC
$196MMRegulatory assets, Mar 2026
82% high net worth, 11% other individuals, 5% pension plans
- 12
Strategic Advisory Partners
Wealth manager, Greensboro, NC
$191MMRegulatory assets, Mar 2026
63% high net worth, 19% other individuals, 17% pension plans
- 13
Sledge and Company Wealth Advisors
Wealth manager, High Point, NC
$183MMRegulatory assets, Apr 2026
83% high net worth, 17% other individuals
- 14
Terra Wealth
Wealth manager, High Point, NC
$152MMRegulatory assets, Mar 2026
77% other individuals, 23% high net worth
- 15
Hampel Investment Advisors
Wealth manager, Greensboro, NC
$110MMRegulatory assets, Mar 2026
82% high net worth, 10% pension plans, 4% other individuals
Regulatory assets each adviser reported in its latest Form ADV. Each pin opens the filing behind the figure; the ranking rule and sources are at the end of the page. Read .
One firm holds 39% of the assets
How the 15 firms counted spread by size: most are small, the dollars sit at the top.
One dot per firm counted. Read .
Assets each reported in its latest filing; shares are of the $7.5BN combined, one row per firm. Read .
39%
of the assets reported sits with one firm, Smith Salley Wealth Management. The five largest hold 68%; 14 of 15 report under $1 billion.
- Wealth managers15
Kind of each, from its Form ADV (Items 5.G and 6.A), October 2026.
- High net worth80%
- Other individuals12%
- Businesses4%
- Pension plans3%
- Charities1%
- Banks0%
Client types each adviser reports with its assets, latest filing; sums of filed figures.
Leaders beyond the ranking
Figures the main ranking does not compare: the most individual clients, the most high net worth clients.
| Rank | Name | Figure |
|---|---|---|
| 1 | Smith Salley Wealth Management | 1,093Sep 2026 |
| 2 | Terra Wealth | 572Mar 2026 |
| 3 | Carolina Financial Advisors | 473May 2026 |
| 4 | Strategic Advisory Partners | 333Mar 2026 |
| 5 | Cascades Capital Asset Management | 329Mar 2026 |
| 6 | Holderness Investments Co | 324Mar 2026 |
| 7 | 1808 Capital Partners | 264Sep 2026 |
| 8 | Capital Management | 232Mar 2026 |
Counts of clients as filed; a client is an account holder the adviser counts, not a household.
| Rank | Name | Figure |
|---|---|---|
| 1 | Smith Salley Wealth Management | 683Sep 2026 |
| 2 | 1808 Capital Partners | 113Sep 2026 |
| 3 | Holderness Investments Co | 93Mar 2026 |
| 4 | Spartan Planning Group | 88Mar 2026 |
| 5 | Capital Management | 84Mar 2026 |
| 6 | Cascades Capital Asset Management | 84Mar 2026 |
| 7 | Level Wealth Management | 79Jan 2026 |
| 8 | Strategic Advisory Partners | 73Mar 2026 |
Counts of clients as filed; a client is an account holder the adviser counts, not a household.
The list is public. The warm path is not. Schedule a conversation
All 15 wealth management firms
A to Z, with each firm's regulatory assets, its clients, the share of its assets held for individuals and its private funds, each with a pin to its Form ADV.
Showing all 15 firms
The first 30 are shown here; find, a kind or a size shows every match.
No row matches. Clear the find field or choose All.
Assets are the regulatory assets in the adviser's latest Form ADV (Item 5.F; solid bar). Clients are every client it counts (Item 5.D); Individuals is the share of its assets held for individuals, high net worth and other; private funds are the funds it advises (Item 7.B). Each pin opens the filing behind the figure. The square beside a name opens every figure with its filing and notes.
One firm holds 39% of the money
Three findings from the filings of the 15 firms counted.
- 39%
of the $7.5 billion the 15 firms counted report is one firm's: Smith Salley Wealth Management. Without it, the other 14 report $4.6 billion.
Assets, latest Form ADV of each; sums of filed figures
- $322MM
is the median: half of the 15 report less, and 14 report under $1 billion.
Assets, latest Form ADV of each
- 80%
of their assets is high net worth money; the next largest client type is other individuals, at 12%.
Client types each adviser reports with its assets; sums of filed figures
Questions
How many wealth management firms are there in Greensboro?
This list holds 15 wealth management firms in the Greensboro metro; 15 of them report regulatory assets on Form ADV, $7.5 billion together.
What are the largest wealth management firms in Greensboro?
By the regulatory assets they report: Smith Salley Wealth Management $2.9 billion, Holderness Investments Co $661 million, 1808 Capital Partners $645 million, Zuraw Financial Advisors $520 million, Spartan Planning Group $384 million.
How much do wealth management firms in Greensboro typically manage?
Of the 15 that report, the median reports $322 million in regulatory assets; 14 report under $1 billion.
How do you start a relationship with wealth management firms in Greensboro?
Each figure on this page carries a pin that opens the firm's Form ADV, which names its services, its clients and how to reach it. For fund managers and companies raising capital, Praxis Rock runs capital formation programs; see Raise Capital.
Sources and method
- Who is listed
- 15 wealth management firms, 15 are wealth managers. Every SEC registered adviser with a main office in Greensboro-High Point, NC MSA (Census CBSA 24660) that reports $100 million or more in regulatory assets, half or more of them for individuals, less the firms our other lists carry as another kind.
- Ranking rule
- The top 20, every total, share and median, the charts and the answers to the questions use one set: the 15 advisers that report regulatory assets in their latest SEC Form ADV, with a main office in the Greensboro metro, that the filing itself ties to the row (the CRD the list cites, or the row's own website in Item 1.I), one figure per adviser. A name match with no such tie is shown in the row's detail only, never ranked or counted.
- Our arithmetic
- The $7.5BN, the median, shares, charts and boards are sums and medians of filed numbers over that one set; 0 firms with a figure outside it stay listed with the figure and the reason.
- Pins
- Each figure's pin opens the filing it comes from: the adviser's Form ADV as filed, or the SEC filing index of its latest 13F report. The pin's label names the source and its date.
- What we searched
- On we read every firm's latest Form ADV in the SEC monthly file by its CRD and searched 13F reports by the CIK on its Form ADV record. Of the 15, 15 report on a current Form ADV and 2 file 13F reports.
- Words
- Each firm's kind is read from its Form ADV: a wealth manager advises individuals and offers financial planning (Items 5.D and 5.G); "also a broker-dealer" where Item 6.A is checked. Firm names only: no person, contact or website is shown.
| Figure | Source | Period, read |
|---|---|---|
| Assets, private funds, client types, main office, employees | SEC Form ADV adviser data, October 2026 report, and each adviser's Form ADV as filed, 15 advisers | Filings to 2026-10-01; read 2026-11-06 |
| Reports of listed stocks (13F filer) | SEC EDGAR Form 13F, 2 filers, by the CIK on each Form ADV | Latest filing; read 2026-11-06 |
| Main office to metro | HUD USPS ZIP to county crosswalk, 2026 Q2, and the Census metro delineation, July 2023 | Read 2026-11-06 |
| Logos | None shown: each firm has a monogram | Read 2026-11-06 |
Cite as: Praxis Rock Advisors, "Wealth Management Firms (RIAs) in Greensboro," updated November 6, 2026, praxisrock.com/resources/investors/wealth-management-firms-greensboro