Wealth Management Firms (RIAs) in Atlanta
153 wealth management firms are on this list. Of those that report regulatory assets on Form ADV, Truist Advisory Services is the largest: $77.4 billion through Truist Advisory Services, Inc. (filed ).
HB Wealth follows with $30.2 billion. The 147 advisers counted report $256.2 billion together; the ten largest hold 70% of it, and half report less than $316 million.
Updated . Rechecked quarterly; next check . Figures read , as filed to .
- $25BN and over42%2 firms
- $10BN to $25BN13%2 firms
- $5BN to $10BN11%4 firms
- $1BN to $5BN19%19 firms
- $500MM to $1BN6%25 firms
- Under $500MM9%95 firms
Latest Form ADV of each, filed Jan 2026 to Oct 2026. Read ; sources at the end of the page.
- Wealth management firms listedList of October 2026; 152 are wealth managers and 1 is a wealth manager with a broker-dealer
- 153
- Combined assets147 counted; as filed to Oct 2026
- $256.2BN
- Median firmHalf of the 147 report less
- $316MM
- Held by the ten largestOf the $256.2BN combined
- 70%
Truist Advisory Services, HB Wealth and Merit Financial Advisors lead the Atlanta wealth management firms by assets
The twenty largest by regulatory assets on their latest Form ADV. Together they report $208.2BN, 81% of the $256.2BN the 147 counted report.
- 1
Truist Advisory Services
Wealth manager, Atlanta, GA
$77.4BNRegulatory assets, Aug 2026
62% high net worth, 30% other individuals, 7% businesses
- 2
HB Wealth
Wealth manager, Atlanta, GA
$30.2BNRegulatory assets, Sep 2026
72% high net worth, 15% businesses, 5% other individuals
- 3
Merit Financial Advisors
Wealth manager with a broker-dealer, Alpharetta, GA
$23.9BNRegulatory assets, Sep 2026
47% high net worth, 28% other individuals, 18% pension plans
- 4
Openarc Corporate Advisory
Wealth manager, Atlanta, GA
$10.1BNRegulatory assets, Sep 2026
90% high net worth, 9% other individuals
- 5
Arkadios Wealth Advisors
Wealth manager, Atlanta, GA
$8.8BNRegulatory assets, Oct 2026
47% other individuals, 37% high net worth, 15% businesses
- 6
Capital Investment Advisors
Wealth manager, Atlanta, GA
$8.2BNRegulatory assets, Aug 2026
78% high net worth, 22% other individuals
- 7
Balentine
Wealth manager, Atlanta, GA
$5.5BNRegulatory assets, Aug 2026
72% high net worth, 15% government, 10% charities
- 8
BIP Wealth
Wealth manager, Atlanta, GA
$5.3BNRegulatory assets, Sep 2026
91% high net worth, 8% other individuals
- 9
IFG Advisory
Wealth manager, Atlanta, GA
$4.8BNRegulatory assets, Sep 2026
74% high net worth, 22% other individuals, 2% businesses
- 10
Sage Mountain Advisors
Wealth manager, Atlanta, GA
$4.3BNRegulatory assets, Jul 2026
94% high net worth, 5% charities
- 11
ZWJ Investment Counsel
Wealth manager, Atlanta, GA
$4.2BNRegulatory assets, Mar 2026
86% high net worth, 5% charities, 4% other individuals
- 12
Aprio Wealth Management
Wealth manager, Atlanta, GA
$4.2BNRegulatory assets, Aug 2026
86% high net worth, 6% other individuals, 4% pension plans
- 13
Advocacy Wealth Management
Wealth manager, Atlanta, GA
$3.2BNRegulatory assets, Aug 2026
69% high net worth, 15% other individuals, 11% charities
- 14
LCP Institutional
Wealth manager, Atlanta, GA
$3.2BNRegulatory assets, Mar 2026
53% high net worth, 44% charities, 2% other individuals
- 15
Montag
Wealth manager, Atlanta, GA
$3.0BNRegulatory assets, Mar 2026
93% high net worth, 5% charities, 2% other individuals
- 16
Impact Partnership Wealth
Wealth manager, Marietta, GA
$3.0BNRegulatory assets, Sep 2026
67% other individuals, 33% high net worth
- 17
Bison Wealth
Wealth manager, Atlanta, GA
$2.7BNRegulatory assets, Sep 2026
63% high net worth, 30% other individuals, 4% businesses
- 18
Arcus Capital Partners
Wealth manager, Atlanta, GA
$2.5BNRegulatory assets, Mar 2026
72% high net worth, 18% businesses, 8% charities
- 19
Cahaba Wealth Management
Wealth manager, Atlanta, GA
$2.1BNRegulatory assets, Mar 2026
86% high net worth, 8% other individuals, 5% pension plans
- 20
Marco Investment Management
Wealth manager, Atlanta, GA
$1.8BNRegulatory assets, Jun 2026
79% high net worth, 7% charities, 6% businesses
Regulatory assets each adviser reported in its latest Form ADV. Each pin opens the filing behind the figure; the ranking rule and sources are at the end of the page. Read .
One firm holds 30% of the assets
How the 147 firms counted spread by size: most are small, the dollars sit at the top.
One dot per firm counted; 6 firms with a main office outside Atlanta, a second row for the same adviser or only fund assets left out. Read .
Assets each reported in its latest filing; shares are of the $256.2BN combined, one row per firm. Read .
30%
of the assets reported sits with one firm, Truist Advisory Services. The five largest hold 59%; 120 of 147 report under $1 billion.
- Wealth managers152
- Wealth manager with a broker-dealer1
Kind of each, from its Form ADV (Items 5.G and 6.A), October 2026.
- High net worth67%
- Other individuals21%
- Businesses6%
- Pension plans3%
- Charities2%
- Private funds1%
Client types each adviser reports with its assets, latest filing; sums of filed figures.
Leaders beyond the ranking
Figures the main ranking does not compare: the most individual clients, the most high net worth clients, most private funds.
| Rank | Name | Figure |
|---|---|---|
| 1 | Truist Advisory Services | 126,145Aug 2026 |
| 2 | Merit Financial Advisors | 20,040Sep 2026 |
| 3 | Arkadios Wealth Advisors | 14,320Oct 2026 |
| 4 | IFG Advisory | 9,038Sep 2026 |
| 5 | Bison Wealth | 8,569Sep 2026 |
| 6 | Impact Partnership Wealth | 7,988Sep 2026 |
| 7 | Capital Investment Advisors | 6,014Aug 2026 |
| 8 | First Advisors National | 4,858Mar 2026 |
Counts of clients as filed; a client is an account holder the adviser counts, not a household.
| Rank | Name | Figure |
|---|---|---|
| 1 | Truist Advisory Services | 32,526Aug 2026 |
| 2 | Bison Wealth | 5,877Sep 2026 |
| 3 | Merit Financial Advisors | 4,344Sep 2026 |
| 4 | IFG Advisory | 3,556Sep 2026 |
| 5 | HB Wealth | 3,169Sep 2026 |
| 6 | Capital Investment Advisors | 2,462Aug 2026 |
| 7 | Openarc Corporate Advisory | 2,356Sep 2026 |
| 8 | BIP Wealth | 1,566Sep 2026 |
Counts of clients as filed; a client is an account holder the adviser counts, not a household.
| Rank | Name | Figure |
|---|---|---|
| 1 | HB Wealth | 24Sep 2026 |
| 2 | Dyche, Riley, & Selman Wealth Management | 12May 2026 |
| 3 | Berkeley Capital Partners | 8Mar 2026 |
| 4 | Balentine | 6Aug 2026 |
| 5 | Holcombe Financial | 3Jun 2026 |
| 6 | Sage Mountain Advisors | 3Jul 2026 |
| 7 | Arcus Capital Partners | 2Mar 2026 |
| 8 | BIP Wealth | 2Sep 2026 |
The list is public. The warm path is not. Schedule a conversation
All 153 wealth management firms
A to Z, with each firm's regulatory assets, its clients, the share of its assets held for individuals and its private funds, each with a pin to its Form ADV.
Showing all 153 firms
The first 30 are shown here; find, a kind or a size shows every match.
No row matches. Clear the find field or choose All.
Assets are the regulatory assets in the adviser's latest Form ADV (Item 5.F; solid bar). Clients are every client it counts (Item 5.D); Individuals is the share of its assets held for individuals, high net worth and other; private funds are the funds it advises (Item 7.B). Each pin opens the filing behind the figure. The square beside a name opens every figure with its filing and notes.
One firm holds 30% of the money
Five findings from the filings of the 147 firms counted.
- 30%
of the $256.2 billion the 147 firms counted report is one firm's: Truist Advisory Services. Without it, the other 146 report $178.8 billion.
Assets, latest Form ADV of each; sums of filed figures
- $316MM
is the median: half of the 147 report less, and 120 report under $1 billion.
Assets, latest Form ADV of each
- 62
private funds are advised by the firms counted; HB Wealth advises the most, 24.
Private funds on each Form ADV (Schedule D); sums of filed figures
- 67%
of their assets is high net worth money; the next largest client type is other individuals, at 21%.
Client types each adviser reports with its assets; sums of filed figures
- 86
of the 147 have their main office in Fulton County, GA; the next place is Cobb County, GA, with 21.
Main office on each Form ADV
Questions
How many wealth management firms are there in Atlanta?
This list holds 153 wealth management firms in the Atlanta metro; 147 of them report regulatory assets on Form ADV, $256.2 billion together.
What are the largest wealth management firms in Atlanta?
By the regulatory assets they report: Truist Advisory Services $77.4 billion, HB Wealth $30.2 billion, Merit Financial Advisors $23.9 billion, Openarc Corporate Advisory $10.1 billion, Arkadios Wealth Advisors $8.8 billion.
How much do wealth management firms in Atlanta typically manage?
Of the 147 that report, the median reports $316 million in regulatory assets; 120 report under $1 billion.
How do you start a relationship with wealth management firms in Atlanta?
Each figure on this page carries a pin that opens the firm's Form ADV, which names its services, its clients and how to reach it. For fund managers and companies raising capital, Praxis Rock runs capital formation programs; see Raise Capital.
Sources and method
- Who is listed
- 153 wealth management firms, 152 are wealth managers and 1 is a wealth manager with a broker-dealer. Every SEC registered adviser with a main office in Atlanta-Sandy Springs-Roswell, GA MSA (Census CBSA 12060) that reports $100 million or more in regulatory assets, half or more of them for individuals, less the firms our other lists carry as another kind.
- Ranking rule
- The top 20, every total, share and median, the charts and the answers to the questions use one set: the 147 advisers that report regulatory assets in their latest SEC Form ADV, with a main office in the Atlanta metro, that the filing itself ties to the row (the CRD the list cites, or the row's own website in Item 1.I), one figure per adviser. A name match with no such tie is shown in the row's detail only, never ranked or counted.
- Our arithmetic
- The $256.2BN, the median, shares, charts and boards are sums and medians of filed numbers over that one set; 6 firms with a figure outside it stay listed with the figure and the reason.
- Pins
- Each figure's pin opens the filing it comes from: the adviser's Form ADV as filed, or the SEC filing index of its latest 13F report. The pin's label names the source and its date.
- What we searched
- On we read every firm's latest Form ADV in the SEC monthly file by its CRD and searched 13F reports by the CIK on its Form ADV record. Of the 153, 153 report on a current Form ADV and 39 file 13F reports.
- Words
- Each firm's kind is read from its Form ADV: a wealth manager advises individuals and offers financial planning (Items 5.D and 5.G); "also a broker-dealer" where Item 6.A is checked. Firm names only: no person, contact or website is shown.
| Figure | Source | Period, read |
|---|---|---|
| Assets, private funds, client types, main office, employees | SEC Form ADV adviser data, October 2026 report, and each adviser's Form ADV as filed, 153 advisers | Filings to 2026-10-01; read 2026-10-31 |
| Reports of listed stocks (13F filer) | SEC EDGAR Form 13F, 39 filers, by the CIK on each Form ADV | Latest filing; read 2026-10-31 |
| Main office to metro | HUD USPS ZIP to county crosswalk, 2026 Q2, and the Census metro delineation, July 2023 | Read 2026-10-31 |
| Logos | None shown: each firm has a monogram | Read 2026-10-31 |
Cite as: Praxis Rock Advisors, "Wealth Management Firms (RIAs) in Atlanta," updated October 31, 2026, praxisrock.com/resources/investors/wealth-management-firms-atlanta