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Investor Directory

PE Firms in Atlanta

6 PE firms in Atlanta profiled here, managing approximately $250 billion to $300 billion combined. Roark Capital ($37B) anchors the market alongside MSouth Equity, Noro-Moseley Partners, Fulcrum Equity, and Caymus Equity. The broader metro hosts roughly 120 to 150 PE firms. Healthcare dominates at 25-30% of deal activity, driven by Emory University, Georgia Tech, and sprawling healthcare delivery systems. Consumer services (restaurants, logistics, staffing, business services) accounts for another 20-25%. Technology and software represent 12-15%, while manufacturing and industrial services hold a steady 15-18% share. No single mega-firm overshadows the market, creating opportunity for smaller and mid-market managers to operate without excessive competition for deal flow and talent.

6 Firms Listed$42+ billion Combined AUMEst. 1983–2012

Data last verified: April 2026

6 firms

PE Firmverified

Caymus Equity Partners

Atlanta, GAEst.2012

AUM

$221M+

Key:Management Team

Caymus Equity Partners is an Atlanta-based private equity firm investing in lower middle-market companies alongside founders and management teams. The firm focuses on profitable growth-stage businesses across business services, healthcare services, consumer, and industrials.

Focus

Lower middle-market growth equity; business services, healthcare services, consumer, industrials

Sectors

HealthcareConsumer ProductsDiversified

Invests via

Direct Investments
Collaborates with founders and management teams to accelerate growth in profitable Southeast businesses
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PE Firmverified

Fulcrum Equity Partners

Atlanta, GAEst.1998

AUM

$1+ billion

Key:Management Team

With $1+ billion in AUM, Fulcrum Equity Partners provides growth equity and mezzanine capital across healthcare services, software, and tech-enabled services. The firm has operated from Atlanta since 1998 with flexible hold periods and strong local networks.

Focus

Growth equity and mezzanine capital; healthcare services, software, tech-enabled services

Sectors

HealthcareTechnology

Invests via

Direct Investments
Lower middle-market growth equity specialist
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PE Firmverified

MSouth Equity Partners

Atlanta, GAEst.1990

AUM

$3+ billion

Key:Management Team

Since 1990, MSouth Equity Partners has managed $3+ billion across lower middle-market buyouts in the Southeast. The firm targets $25M-$200M enterprise value companies in business services, manufacturing, and healthcare, combining local market knowledge with operational support.

Focus

Lower middle-market ($25M-$200M EV); business services, manufacturing, healthcare

Sectors

HealthcareDiversified

Invests via

Direct Investments
Management-backed acquisitions; founder transitions
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PE Firmverified

Noro-Moseley Partners

Atlanta, GAEst.1983

AUM

$600M+

Key:Management Team

Founded in 1983, Noro-Moseley Partners is one of the longest-running VC firms in the Southeast with $600M+ under management. The firm invests in healthcare, software, and business services, having backed 200+ portfolio companies across four decades.

Focus

Early growth equity and venture; healthcare, software, business services

Sectors

HealthcareTechnology

Invests via

Direct Investments
One of the Southeast's oldest VC/growth equity firms; 200+ portfolio companies since 1983
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PE Firmverified

Roark Capital Group

Atlanta, GAEst.2000

AUM

$37 billion

Key:Roark Estate Partners

Managing $37 billion, Roark Capital specializes in franchise and brand-based companies across consumer, restaurants, and hospitality. The firm runs platform acquisitions and bolt-on consolidation strategies, with portfolio companies including Inspire Brands (Arby's, Buffalo Wild Wings, Sonic) and Orangetheory Fitness.

Focus

Franchise and brand-based companies, restaurants, specialty retail, health/wellness

Sectors

Consumer ProductsHospitality

Invests via

Direct Investments
Portfolio: Inspire Brands (Arby's, Buffalo Wild Wings, Sonic), Orangetheory Fitness
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PE Firmverified

SRM Equity Partners

Atlanta, GAEst.2005

AUM

$350 million

Key:Management Team

SRM Equity Partners manages $350 million across middle-market control investments in healthcare, tech services, manufacturing, and distribution. Founded in 2005, the firm focuses on operational value-add across its portfolio companies.

Focus

Middle-market control investments; healthcare, tech services, manufacturing, distribution

Sectors

HealthcareTechnologyDiversified

Invests via

Direct Investments
Specialized operational value-add focus
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MARKET ANALYSIS

The Atlanta PE Firm Landscape

Atlanta has established itself as a legitimate PE center outside traditional coastal corridors. The metro hosts roughly 120 to 150 PE firms managing about $250 billion to $300 billion in aggregate AUM. Growth has been steady as capital gravitates toward lower cost-of-living markets and Atlanta's operational infrastructure has matured. Healthcare dominates at 25-30% of deal activity, driven by Emory University, Georgia Tech, and sprawling healthcare delivery systems. Consumer services (restaurants, logistics, staffing, business services) accounts for another 20-25%. Technology and software represent 12-15%, while manufacturing and industrial services hold a steady 15-18% share. No single mega-firm overshadows the market, creating opportunity for smaller and mid-market managers.

Healthcare consolidation accelerates in Atlanta as regional and national operators acquire smaller platforms and roll them up. Atlanta PE firms have developed expertise in healthcare M&A, regulatory handling, and operational integration. Healthcare companies considering acquisition find Atlanta PE firms to be knowledgeable partners.

Consumer services and restaurant platform consolidation attracts Roark Capital and similar firms. Franchise consolidation, restaurant group acquisition, and brand expansion represent consistent deal flow. Entrepreneurs building consumer or food service platforms find active acquirers in Atlanta.

Lower cost structure relative to coastal markets lets Atlanta firms generate attractive returns at lower investment sizes. This has created a wave of growth equity, lower middle-market, and specialty finance capital, meaning more availability for regional businesses.

LOCAL MARKET

Why Atlanta

Atlanta PE firms maintain practical, hands-on operational focus. Companies working with Atlanta PE investors receive active involvement in strategy, hiring, M&A, and operational improvement. Atlanta cultural preference for operational focus creates strong alignment with founders and operators.

Roark Capital and similar specialists in consumer services bring brand-building expertise. Consumer-focused companies benefit from investor knowledge of brand positioning, marketing, franchise expansion, and retail dynamics.

Atlanta talent base in healthcare, logistics, and consumer services is substantial and growing. Portfolio companies access recruiting and hiring from local talent pools. Cost of talent remains below coastal markets.

Regional loyalty of Atlanta PE firms creates consistent opportunity. Atlanta-based firms are committed to market and local deal sourcing. Regional companies find consistent investor base.

Frequently Asked Questions

Healthcare (25-30%), consumer services (20-25%), business services (15-18%), manufacturing (15-18%), software (12-15%), other (7-12%).

Lower-middle-market ($25M-$150M EV) dominates. Some mega-deals ($300M+ EV) but less common than coastal markets. Roark Capital operates across larger franchises.

Competitive but less concentrated than Boston, Chicago, or New York. Opportunity for quality companies to attract multiple bidders and favorable terms. Less mega-fund dominance.

Typically 4-7 years. Strategic exits (sale to larger operator) are most common. Some financial exits (sale to other PE firms) and occasional IPOs.

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