Wealth Management Firms (RIAs) in Detroit
104 wealth management firms are on this list. Of those that report regulatory assets on Form ADV, Plante Moran Financial Advisors is the largest: $26.9 billion through Plante Moran Financial Advisors, LLC (filed ).
Hantz Financial Services follows with $10.0 billion. The 104 advisers counted report $96.8 billion together; the ten largest hold 59% of it, and half report less than $312 million.
Updated . Rechecked quarterly; next check . Figures read , as filed to .
- $25BN and over28%1 firm
- $10BN to $25BN10%1 firm
- $1BN to $5BN31%16 firms
- $500MM to $1BN15%20 firms
- Under $500MM16%66 firms
Latest Form ADV of each, filed Jan 2026 to Oct 2026. Read ; sources at the end of the page.
- Wealth management firms listedList of November 2026; 103 are wealth managers and 1 is a wealth manager with a broker-dealer
- 104
- Combined assets104 counted; as filed to Oct 2026
- $96.8BN
- Median firmHalf of the 104 report less
- $312MM
- Held by the ten largestOf the $96.8BN combined
- 59%
Plante Moran Financial Advisors, Hantz Financial Services and Advance Capital Management lead the Detroit wealth management firms by assets
The twenty largest by regulatory assets on their latest Form ADV. Together they report $68.7BN, 71% of the $96.8BN the 104 counted report.
- 1
Plante Moran Financial Advisors
Wealth manager, Southfield, MI
$26.9BNRegulatory assets, Sep 2026
98% high net worth, 1% other individuals
- 2
Hantz Financial Services
Wealth manager with a broker-dealer, Southfield, MI
$10.0BNRegulatory assets, Sep 2026
54% other individuals, 45% high net worth
- 3
Advance Capital Management
Wealth manager, Southfield, MI
$5.0BNRegulatory assets, Mar 2026
60% high net worth, 39% other individuals
- 4
Azimuth Capital Management
Wealth manager, Bloomfield Hills, MI
$4.0BNRegulatory assets, Mar 2026
90% high net worth, 6% charities, 1% other individuals
- 5
Sigma Investment Counselors
Wealth manager, Northville, MI
$2.2BNRegulatory assets, Apr 2026
94% high net worth, 6% other individuals
- 6
Center for Financial Planning
Wealth manager, Southfield, MI
$2.0BNRegulatory assets, Sep 2026
73% high net worth, 27% other individuals
- 7
Diversified Portfolios
Wealth manager, Bloomfield Hills, MI
$1.9BNRegulatory assets, Mar 2026
71% high net worth, 25% other individuals, 3% charities
- 8
Blue Chip Partners
Wealth manager, Farmington Hills, MI
$1.9BNRegulatory assets, Mar 2026
89% high net worth, 10% other individuals
- 9
C2 Private Wealth
Wealth manager, Novi, MI
$1.8BNRegulatory assets, Jun 2026
61% high net worth, 37% other individuals
- 10
The Nemes Rush Group
Wealth manager, Novi, MI
$1.6BNRegulatory assets, Mar 2026
82% high net worth, 8% pension plans, 7% other individuals
- 11
Planning Alternatives
Wealth manager, Birmingham, MI
$1.5BNRegulatory assets, Aug 2026
87% high net worth, 9% other individuals, 2% businesses
- 12
Spartan Wealth Management
Wealth manager, Bingham Farms, MI
$1.5BNRegulatory assets, May 2026
83% other individuals, 15% high net worth, 1% businesses
- 13
Straightline
Wealth manager, Troy, MI
$1.2BNRegulatory assets, Jul 2026
55% other individuals, 45% high net worth
- 14
Provident Investment Management
Wealth manager, Novi, MI
$1.1BNRegulatory assets, Jun 2026
93% high net worth, 5% other individuals, 2% pension plans
- 15
Foguth Wealth Management
Wealth manager, Brighton, MI
$1.1BNRegulatory assets, Aug 2026
57% other individuals, 43% high net worth
- 16
Isto Advisors
Wealth manager, Troy, MI
$1.1BNRegulatory assets, Sep 2026
92% high net worth, 5% other individuals, 1% pension plans
- 17
William Mack & Associates
Wealth manager, Troy, MI
$1.0BNRegulatory assets, Aug 2026
74% high net worth, 23% other individuals, 3% pension plans
- 18
Asset Allocation Strategies
Wealth manager, Farmington, MI
$1.0BNRegulatory assets, Sep 2026
54% other individuals, 30% pension plans, 16% high net worth
- 19
Carrera Capital Advisors
Wealth manager, Troy, MI
$969MMRegulatory assets, Jul 2026
60% high net worth, 21% other individuals, 12% funds (1940 act)
- 20
Stonebrook Private
Wealth manager, Northville, MI
$937MMRegulatory assets, May 2026
84% high net worth, 10% other individuals, 5% pension plans
Regulatory assets each adviser reported in its latest Form ADV. Each pin opens the filing behind the figure; the ranking rule and sources are at the end of the page. Read .
One firm holds 28% of the assets
How the 104 firms counted spread by size: most are small, the dollars sit at the top.
One dot per firm counted. Read .
Assets each reported in its latest filing; shares are of the $96.8BN combined, one row per firm. Read .
28%
of the assets reported sits with one firm, Plante Moran Financial Advisors. The five largest hold 50%; 86 of 104 report under $1 billion.
- Wealth managers103
- Wealth manager with a broker-dealer1
Kind of each, from its Form ADV (Items 5.G and 6.A), October 2026.
- High net worth75%
- Other individuals22%
- Pension plans1%
- Businesses1%
- Charities1%
- Funds (1940 Act)0%
Client types each adviser reports with its assets, latest filing; sums of filed figures.
Leaders beyond the ranking
Figures the main ranking does not compare: the most individual clients, the most high net worth clients.
| Rank | Name | Figure |
|---|---|---|
| 1 | Hantz Financial Services | 23,624Sep 2026 |
| 2 | Advance Capital Management | 7,287Mar 2026 |
| 3 | FSA Advisors | 4,406Mar 2026 |
| 4 | Asset Allocation Strategies | 4,363Sep 2026 |
| 5 | Plante Moran Financial Advisors | 3,988Sep 2026 |
| 6 | Secure Asset Management | 2,877Aug 2026 |
| 7 | Foguth Wealth Management | 2,690Aug 2026 |
| 8 | Straightline | 2,358Jul 2026 |
Counts of clients as filed; a client is an account holder the adviser counts, not a household.
| Rank | Name | Figure |
|---|---|---|
| 1 | Plante Moran Financial Advisors | 3,445Sep 2026 |
| 2 | Hantz Financial Services | 2,423Sep 2026 |
| 3 | Advance Capital Management | 1,531Mar 2026 |
| 4 | Spartan Wealth Management | 813May 2026 |
| 5 | The Enterprise Investment Company | 795Apr 2026 |
| 6 | Blue Chip Partners | 522Mar 2026 |
| 7 | C2 Private Wealth | 514Jun 2026 |
| 8 | Sigma Investment Counselors | 514Apr 2026 |
Counts of clients as filed; a client is an account holder the adviser counts, not a household.
The list is public. The warm path is not. Schedule a conversation
All 104 wealth management firms
A to Z, with each firm's regulatory assets, its clients, the share of its assets held for individuals and its private funds, each with a pin to its Form ADV.
Showing all 104 firms
The first 30 are shown here; find, a kind or a size shows every match.
No row matches. Clear the find field or choose All.
Assets are the regulatory assets in the adviser's latest Form ADV (Item 5.F; solid bar). Clients are every client it counts (Item 5.D); Individuals is the share of its assets held for individuals, high net worth and other; private funds are the funds it advises (Item 7.B). Each pin opens the filing behind the figure. The square beside a name opens every figure with its filing and notes.
A few large advisers hold most of the money
Five findings from the filings of the 104 firms counted.
- 28%
of the $96.8 billion the 104 firms counted report is one firm's: Plante Moran Financial Advisors. Without it, the other 103 report $69.9 billion.
Assets, latest Form ADV of each; sums of filed figures
- $312MM
is the median: half of the 104 report less, and 86 report under $1 billion.
Assets, latest Form ADV of each
- 6
private funds are advised by the firms counted; Hantz Financial Services advises the most, 5.
Private funds on each Form ADV (Schedule D); sums of filed figures
- 75%
of their assets is high net worth money; the next largest client type is other individuals, at 22%.
Client types each adviser reports with its assets; sums of filed figures
- 78
of the 104 have their main office in Oakland County, MI; the next place is Wayne County, MI, with 16.
Main office on each Form ADV
Questions
How many wealth management firms are there in Detroit?
This list holds 104 wealth management firms in the Detroit metro; 104 of them report regulatory assets on Form ADV, $96.8 billion together.
What are the largest wealth management firms in Detroit?
By the regulatory assets they report: Plante Moran Financial Advisors $26.9 billion, Hantz Financial Services $10.0 billion, Advance Capital Management $5.0 billion, Azimuth Capital Management $4.0 billion, Sigma Investment Counselors $2.2 billion.
How much do wealth management firms in Detroit typically manage?
Of the 104 that report, the median reports $312 million in regulatory assets; 86 report under $1 billion.
How do you start a relationship with wealth management firms in Detroit?
Each figure on this page carries a pin that opens the firm's Form ADV, which names its services, its clients and how to reach it. For fund managers and companies raising capital, Praxis Rock runs capital formation programs; see Raise Capital.
Sources and method
- Who is listed
- 104 wealth management firms, 103 are wealth managers and 1 is a wealth manager with a broker-dealer. Every SEC registered adviser with a main office in Detroit-Warren-Dearborn, MI MSA (Census CBSA 19820: both its divisions) that reports $100 million or more in regulatory assets, half or more of them for individuals, less the firms our other lists carry as another kind.
- Ranking rule
- The top 20, every total, share and median, the charts and the answers to the questions use one set: the 104 advisers that report regulatory assets in their latest SEC Form ADV, with a main office in the Detroit metro, that the filing itself ties to the row (the CRD the list cites, or the row's own website in Item 1.I), one figure per adviser. A name match with no such tie is shown in the row's detail only, never ranked or counted.
- Our arithmetic
- The $96.8BN, the median, shares, charts and boards are sums and medians of filed numbers over that one set; 0 firms with a figure outside it stay listed with the figure and the reason.
- Pins
- Each figure's pin opens the filing it comes from: the adviser's Form ADV as filed, or the SEC filing index of its latest 13F report. The pin's label names the source and its date.
- What we searched
- On we read every firm's latest Form ADV in the SEC monthly file by its CRD and searched 13F reports by the CIK on its Form ADV record. Of the 104, 104 report on a current Form ADV and 27 file 13F reports.
- Words
- Each firm's kind is read from its Form ADV: a wealth manager advises individuals and offers financial planning (Items 5.D and 5.G); "also a broker-dealer" where Item 6.A is checked. Firm names only: no person, contact or website is shown.
| Figure | Source | Period, read |
|---|---|---|
| Assets, private funds, client types, main office, employees | SEC Form ADV adviser data, October 2026 report, and each adviser's Form ADV as filed, 104 advisers | Filings to 2026-10-01; read 2026-11-06 |
| Reports of listed stocks (13F filer) | SEC EDGAR Form 13F, 27 filers, by the CIK on each Form ADV | Latest filing; read 2026-11-06 |
| Main office to metro | HUD USPS ZIP to county crosswalk, 2026 Q2, and the Census metro delineation, July 2023 | Read 2026-11-06 |
| Logos | None shown: each firm has a monogram | Read 2026-11-06 |
Cite as: Praxis Rock Advisors, "Wealth Management Firms (RIAs) in Detroit," updated November 6, 2026, praxisrock.com/resources/investors/wealth-management-firms-detroit