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Investor Profile

Blu

Entity type
RIA
Headquarters
Greater London
Website
blu-fo.com

Firm-reported

Blu is a discretionary investment manager based in Greater London, per the firm's own site, whose investment philosophy does not rely on forecasting; the firm instead emphasizes true diversification and systematic portfolio rebalancing, staying passive when markets are calm and opportunistic when conditions turn adverse.[Firm website]

The firm originated as a private office managing its founding family's own assets roughly two decades ago and has since expanded to serve other families, retail clients, and professional investors across the UK and the Netherlands, per the firm's own site. Marie Redron is named in connection with the office.[Firm website]

Focus

Discretionary wealth management, portfolio diversification, and systematic rebalancing for retail and professional clients

The list is public. The introductions are not.

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