Firm profile
Blu
Blu is a registered investment adviser based in Greater London.
Updated . Rechecked monthly.
- Entity type
- RIA
- Headquarters
- Greater London
- Website
- blu-fo.com
- Source
- Firm-reported
About Blu
Blu is a discretionary investment manager based in Greater London, per the firm's own site, whose investment philosophy does not rely on forecasting; the firm instead emphasizes true diversification and systematic portfolio rebalancing, staying passive when markets are calm and opportunistic when conditions turn adverse.[Firm website]
The firm originated as a private office managing its founding family's own assets roughly two decades ago and has since expanded to serve other families, retail clients, and professional investors across the UK and the Netherlands, per the firm's own site.[Firm website]
- Focus
- Discretionary wealth management, portfolio diversification, and systematic rebalancing for retail and professional clients
Where Blu is listed
Blu is in the investor directory.
Scope and method
- What is shown
- The facts on Blu's row of our directory lists: its kind, its headquarters, its founding year and website where the row gives them, the figure with its date, and the description.
- The figures
- Each figure carries its date. A figure from a public filing links that filing; a figure the firm reports itself is marked firm-reported.
- Sources
- Reported by the firm and the firm's own website, blu-fo.com.
- Checked
Compiled by Praxis Rock Advisors. Reuse of our descriptions needs permission.