A fund with several companies
Several companies would mean several hires and several searches. A fund can run one program across the companies it owns, each under its own name.
Business development for companies and funds
Hire a salesperson, use an outside firm, buy software, or work with us.
Most companies find new customers and partners through a hire, an outside firm that books meetings, or software their team runs. Praxis Rock Advisors starts with the people who already know your buyers.
Four ways to reach new buyers
Your company
The buyer
Your own hire
One person, and the contacts they bring.
An outside firm
A bought list, worked from the firm's script.
Software your team runs
Your team's hours, on a tool and its database.
Praxis Rock
Warm paths first: people who know the buyer, found by our relationship graph. Then outreach, press and events.
How a hire, an outside firm, software and Praxis Rock compare
| Compared on | Your own hire | An outside firm | Software your team runs | Praxis Rock |
|---|---|---|---|---|
| Who reaches out, and under whose name | Your hire, under your name. | The firm's own staff, under your name, from their script. | Your team, under your name. | We run it under your name, your team runs it on The Praxis Rock Platform, or both. |
| Where the list comes from | Their contacts, then a database you pay for. | A bought list your competitors can buy too. | The tool's database, open to every subscriber. | Our own data, plus state business registries, license records and filings for your market. |
| Warm paths | The introductions one person already has. | Not usually part of the work. | Only the ones your team already knows about. | Our relationship graph finds the ties your team already has to each buyer. |
| What you keep at the end | Their contacts leave when they do. | The meetings. The list and method stay with the firm. | Your records, while you pay for the tool. | The relationships we open, and reports on every buyer we reached. |
| How the work is staffed | One person, who takes months to hire and learn your market. | Staff the firm assigns, who also work for other clients. | Your own people, on top of their day jobs. | Senior partners and researchers, plus one of our people inside your team if you want. |
When each kind of business development makes sense
A hire fits when one person's contacts already cover your buyers. An outside firm adds meetings quickly when fit matters less. Software suits a team with time to run it. Three cases where we fit better:
A services company selling in its region
Cleaning, security and heating firms sell to property managers near them. Few of those buyers show up in sales databases, but license and property ownership records lead to them. We build the list from those records, then look for who knows them.
A company growing by acquisition
It needs companies to buy and customers to win. We build both lists from the same research.