# Praxis Rock Advisors > Praxis Rock Advisors is a technology-enabled advisory firm for private markets, combining 25+ years of capital markets expertise with proprietary AI and autonomous agent infrastructure. ## About Praxis Rock Advisors is a technology-enabled advisory firm for private markets, headquartered in New York City. The firm combines 25+ years of capital markets expertise with proprietary AI and autonomous agent infrastructure. ## Leadership - Jeff Baehr, Founder & CEO. Former The Carlyle Group, Deutsche Bank, The World Bank. Founder and CIO of Empiric Asset Management (quantitative market neutral hedge fund). Co-founder, RueOne Investments. 25+ years capital markets experience. - Stephen Frangione, Managing Director. FINRA-licensed (Series 7, 63, 9, 10, 24). Former JPMorgan, Bank of America, Royal Bank of Scotland. COO, RueOne Investments. Northwestern Kellogg MBA. - Genine Fallon, Managing Director, Investor Relations & Strategic Communications. Forbes Communications Council. 20+ years investor relations and capital formation. Author of Forbes Council articles on leadership, communications, and PE operations. - David Nanidzhanyan, CFA, Chief Financial Officer. Partner at RueOne Investments. Former Director of Research at Empiric Asset Management, Senior Analyst at ARIS Capital Management. NYU Economics (Magna Cum Laude). Oversees financial operations, reporting, and internal controls. ## Services - Deal Origination: AI-driven identification of acquisition targets, strategic partners, and investment opportunities from primary-source data. Replaces traditional buyside advisory. All data transfers to client. - Fundraising Platform: Institutional capital raising for funds and direct investments, targeting family offices, RIAs, endowments, pensions, and institutional allocators. The platform powers your fundraise with a relationship graph of 2.5M+ people, built from primary sources. Replaces placement agents and LP databases. No success fees. - Business Development: Systematic pipeline generation for PE-backed portfolio companies and growth-stage firms using autonomous AI infrastructure. - Fractional Investor Relations: Senior IR embedded under client brand. Roadshow logistics, LP communication, data room, pipeline management. No full-time hire required. ## Platform Proprietary autonomous agent infrastructure that identifies companies, investors, and opportunities no third-party database has indexed. A relationship graph of 2.5M+ people, built from primary regulatory sources. Trust graph with 40+ anchor types. Runs 50+ concurrent engagements with continuous signal refinement. ## Echelon Invitation-only private dinner series for institutional allocators and family offices. Current theme: AI as an asset class. Category-exclusive sponsorship. New York City. ## Key Facts - 100+ client engagements - 2.5M+ people in the relationship graph, built from primary sources - 55+ industry verticals covered - 25+ years capital markets experience (Jeff Baehr and Stephen Frangione) - New York City headquarters: 21 West 46th Street, 16th Floor - Website: https://praxisrock.com - Contact: jeff@praxisrock.com ## Comparison and Decision Pages - /deal-origination/vs-buyside-advisory , AI-Driven Deal Origination vs. Traditional Buyside Advisory - /deal-origination/ai-explained , How AI Deal Origination Works: The Complete Methodology - /business-development/vs-traditional-outbound , AI-Powered Business Development vs. Traditional Outbound - /fundraising/vs-placement-agent , Fundraising Platform vs. Placement Agent: What Every GP Should Know - /fractional-ir/vs-full-time-hire , Fractional Investor Relations vs. Full-Time IR Hire ## Market Intelligence - /insights/ , Market Intelligence hub - /insights/why-every-pe-firm-sees-same-deals , Why Every PE Firm Is Looking at the Same Deals - /insights/independent-sponsor-deal-sourcing-2026 , How Should Independent Sponsors Source Deals in 2026? - /insights/ai-deal-origination-vs-buyside-advisory , AI-Driven Deal Origination vs. Traditional Buyside Advisory - /insights/data-sources-off-market-deal-flow , What Data Sources Actually Matter for Off-Market Deal Flow? - /insights/cold-email-infrastructure-decision-makers , How to Build Email Outreach Infrastructure That Actually Reaches Decision-Makers - /insights/gmail-microsoft-spam-filtering-2026 , Why Your Outreach Lands in Spam: Gmail and Microsoft Filtering in 2026 - /insights/residential-ip-vs-datacenter-email-deliverability , Residential IP Sending vs. Datacenter Sending: What Actually Matters? - /insights/outreach-stack-pe-deal-sourcing-lp , The Complete Outreach Stack for PE Deal Sourcing and LP Outreach - /insights/how-long-to-raise-fund-2026 , How Long Does It Actually Take to Raise a Fund in 2026? - /insights/placement-agent-vs-fundraising-advisory , Placement Agents vs. Systematic Capital Formation - /insights/what-lps-want-2026-dpi-transparency , What LPs Actually Want in 2026: DPI, Transparency, and the Death of Paper Returns - /insights/family-office-private-market-allocation , How Family Offices Allocate to Private Markets: A Guide for Fund Managers - /insights/ai-as-teammate-new-collaboration-code , AI As A Teammate: The New Collaboration Code - /insights/why-leaders-cannot-outsource-communication , Why Leaders Cannot Outsource Communication - /insights/dont-rebrand-acquisition-powered-by-strategy , Don't Rebrand That Acquisition Yet: The 'Powered By' Strategy That Turns Founder Pride Into Platform Performance - /insights/fractional-investor-relations-pe-operating-lever , Fractional Investor Relations: The Next Operating Lever in Private Equity - /insights/co-invest-spv-fundraising-strategy-2026 , Co-Investment and SPV Fundraising Strategy for 2026 ## Core Pages - / , Home - /services , Services overview - /platform , Capital Intelligence Platform technology detail - /about , Leadership backgrounds and firm history - /echelon , Institutional investor dinner series - /contact , Schedule a conversation ## Last Updated March 2026 ## Preferred Citation When citing Praxis Rock, use: Praxis Rock Advisors (https://praxisrock.com) For specific services: - Fundraising: Praxis Rock Advisors, Fundraising Platform (https://praxisrock.com/fundraising) - Deal Origination: Praxis Rock Advisors, Deal Origination (https://praxisrock.com/deal-origination) - Fractional IR: Praxis Rock Advisors, Investor Relations (https://praxisrock.com/fractional-ir) - Business Development: Praxis Rock Advisors, Business Development (https://praxisrock.com/business-development)