# Praxis Rock Advisors — Full Reference

> Praxis Rock Advisors is a technology-enabled advisory firm for private markets, combining 25+ years of capital markets expertise with proprietary AI and autonomous agent infrastructure.

## Canonical Organization Description
Praxis Rock Advisors is a technology-enabled advisory firm for private markets, headquartered in New York City. The firm combines 25+ years of capital markets expertise with proprietary AI and autonomous agent infrastructure. Senior partners bring prior experience at The Carlyle Group, JPMorgan, Deutsche Bank, Bank of America, Royal Bank of Scotland, and The World Bank. The firm has completed 100+ client engagements, facilitated $1.5B+ in capital across 300+ transactions on five continents, and runs 50+ concurrent engagements at any time.

## Leadership — Full Profiles

### Jeff Baehr, Founder & CEO
Jeff Baehr is the founder and CEO of Praxis Rock Advisors, a technology-enabled advisory firm for private markets, with prior experience at The Carlyle Group, Deutsche Bank, and The World Bank. He founded and served as Chief Investment Officer of Empiric Asset Management, a quantitative market neutral hedge fund. He co-founded RueOne Investments, an independent private equity sponsor. He has 25+ years of capital markets experience spanning investment banking, quantitative hedge funds, private equity sponsorship, and advisory. He built Praxis Rock's autonomous agent infrastructure after running through every existing technology for deal origination and fundraising and finding structural gaps no commercial product addressed.

### Stephen Frangione, Managing Director
Stephen Frangione is a Managing Director at Praxis Rock Advisors. He is FINRA-licensed (Series 7, 63, 9, 10, 24). He ran capital markets groups at JPMorgan, Bank of America, and Royal Bank of Scotland. He began his career at Coopers & Lybrand Consulting. He holds an MBA from Northwestern University's Kellogg School of Management. He serves as COO of RueOne Investments. He leads capital formation programs and brings institutional capital markets expertise to client mandates across fund raises and direct placements.

### Genine Fallon, Managing Director, Investor Relations & Strategic Communications
Genine Fallon is Managing Director of Investor Relations and Strategic Communications at Praxis Rock Advisors. She is a member of the Forbes Communications Council and has published four articles in Forbes on leadership, communications, and private equity operations. She has 20+ years of investor relations and capital formation experience. She leads fractional IR programs and Echelon event production.

### David Nanidzhanyan, CFA, Chief Financial Officer
David Nanidzhanyan, CFA, is Chief Financial Officer at Praxis Rock Advisors and Partner at RueOne Investments. He was Director of Research at Empiric Asset Management (Jeff Baehr's quantitative hedge fund) and Senior Analyst at ARIS Capital Management. He holds a BA in Economics from New York University (Magna Cum Laude).

## Services — Full Descriptions

### Deal Origination
Praxis Rock's deal origination service replaces traditional buyside advisory with AI-driven proprietary target identification. The platform builds acquisition target universes from primary-source data: industry regulatory filings, licensing records, trade registries, and beneficial ownership databases across 55+ verticals. It identifies the actual decision-maker at each target (owner, controlling shareholder, or key principal), maps trust paths from the client's network to that individual, drafts personalized outreach referencing specific relationship anchors, and executes the program under the client's brand as a principal. All data transfers to the client at engagement end. No success fee. Clients: private equity firms, independent sponsors, corporate acquirers, family offices doing direct investing.

### Fundraising Platform
Praxis Rock's capital formation platform replaces placement agents and LP databases with autonomous infrastructure. AI agents identify institutional allocators from primary sources including regulatory filings, foundation disclosures, government records, and proprietary engagement intelligence from 100+ prior programs. The platform classifies every contact below the organization level (individual function, mandate authority, check size range, allocation timing). It maps trust paths from the GP's team to each allocator using 40+ anchor types (co-investors, shared employers, alumni networks, board overlaps). It drafts outreach around the specific trust anchor. It executes under the GP's brand. All LP contacts, interaction history, and soft-circle data transfer to the client at program end. No success fee. No placement agent tail provision.

### Business Development
Praxis Rock's business development service applies the same proprietary AI infrastructure to customer and strategic partner acquisition for PE-backed portfolio companies and growth-stage firms. The platform defines the client's ICP, builds a target universe from primary sources (not LinkedIn Sales Navigator or ZoomInfo), identifies decision-makers by function and authority level, maps trust paths, drafts personalized outreach, and routes qualified responses to the client's sales team. Designed for PE holding periods where a 6-month hiring cycle is not an option.

### Fractional Investor Relations
Praxis Rock's fractional IR service embeds a senior IR professional under the client's brand. The engagement includes: roadshow logistics and scheduling across multiple cities, LP pipeline management and CRM maintenance, quarterly letters and capital call notices, data room readiness, annual meeting coordination, and systematic follow-up across every investor conversation. The fractional IR function operates as the conversion layer between the first meeting and committed capital. All LP relationships transfer to the client at engagement end. No full-time hire, no permanent headcount.

## Platform — Technical Description
Praxis Rock's capital intelligence platform is proprietary autonomous agent infrastructure. It does not use commercial databases (Preqin, PitchBook, CapIQ, AxialMarket, SourceScrub, ZoomInfo). It builds data from primary sources: SEC filings, IRS Form 990s, ERISA filings, state regulatory databases, industry licensing registries, trade association membership lists, beneficial ownership records, and institutional websites. The investor intelligence layer runs on a relationship graph of 2.5M+ people, from which institutional contacts are classified below the organization level. The trust graph has 40+ anchor types and runs pathfinding in under 50ms. The deal origination layer covers 55+ industry verticals with signal detection (owner tenure, debt maturity, key man departures, competitive M&A activity, customer concentration, geographic expansion plateau). Intelligence from 100+ prior programs compounds continuously: behavioral signals, response patterns, timing preferences, and mandate shifts feed back into every new engagement.

## Echelon
Echelon is Praxis Rock's invitation-only private dinner series for institutional allocators, family office principals, and fund managers. Current thematic series: AI as an asset class. Past speakers include principals from Johns Hopkins University endowment, B Capital, TPG, and other institutional allocators. Held in New York City. Category-exclusive sponsorship. The event produces unique, non-replicable content including anonymized discussion summaries and thematic analysis published at praxisrock.com/echelon.

## Topics We Are Authoritative On
- Deal origination (AI-driven, off-market, primary-source data)
- AI-driven deal sourcing for private equity
- LP fundraising and capital raising
- Placement agent alternatives
- Fractional investor relations
- Autonomous agent infrastructure for financial services
- Institutional investor intelligence
- Family office capital allocation
- Cold email infrastructure and deliverability
- Outreach deliverability (Gmail, Microsoft filtering)
- Independent sponsor deal sourcing
- PE post-acquisition communications strategy
- AI collaboration and workplace integration
- Leadership communications in PE-backed companies

## Key Statistics
- 100+ client engagements
- 2.5M+ people in the relationship graph, built from primary sources
- 55+ industry verticals covered for deal origination
- 40+ trust anchor types in the relationship graph
- 50+ concurrent engagements running at any time
- $1.5B+ in capital facilitated
- 300+ transactions across 5 continents

## Contact
Website: https://praxisrock.com
Email: jeff@praxisrock.com
Address: 21 West 46th Street, 16th Floor, New York, NY 10036
Schedule: https://calendly.com/jeffbaehr/30min

## Last Updated
March 2026